The Resume Is Obsolete. Here’s What You Need Instead.
Forbes
August 15, 2023
Your LinkedIn profile is the digital version of your career calling card. You need to know how to craft the perfect LinkedIn About. Your LinkedIn About is the new resume.
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Tags: Leadership, Marketing, Personal Branding
What Do People Think About You?
PERSONAL BRAND BOOST
June 19, 2023
Effective personal branding requires a lot of introspection. That’s because your brand is not created, it’s unearthed. But personal branding isn’t all about self-reflection.
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Tags: Leadership, Marketing, Personal Branding
Why Meetings Are the Best Place to Build Your Personal Brand—When You Develop the Right Mindset
PERSONAL BRAND BOOST
June 12, 2023
Personal branding is about authentically delivering value to the people you seek to influence, inspire and impact. One of the best places to do that is in meetings.
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Tags: Personal Branding
How To Write A Captivating Digital Bio
Forbes
April 16, 2023
To deliver something that’s authentic and compelling and will lead a decision maker to want to know you better, do this: Double down on the human elements.
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Tags: Leadership, Personal Branding
Master The Three M’s Of Online Presence To Maximize Your Digital Brand
Forbes
April 13, 2023
To deliver something that’s authentic and compelling and will lead a decision maker to want to know you better, do this: Double down on the human elements
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Tags: Leadership, Personal Branding
Why Mastering Virtual And Hybrid Presentations Is Vital For Sales Success
Forbes
April 04, 2023
It's more difficult to deliver a powerful presentation in a hybrid environment. When you master it, you mesmerize your prospects and make the sale.
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Tags: Leadership, Personal Branding
How To Have Productive Small Talk Before Zoom Meetings Begin
Forbes
April 02, 2023
Small talk is important for building relationships. Here's how to make sure it happens in your next Zoom meeting.
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Tags: Leadership, Personal Branding
How to be Enchanting in Online Meetings
PERSONAL BRAND BOOST
May 22, 2023
When I was living in Paris, I loved meeting new people—partly because I just love meeting people. My fascination with people is partly why I have devoted my career to the field of personal branding.
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Tags: Leadership, Personal Branding
Create A Captivating Digital First Impression
PERSONAL BRAND BOOST
April 24, 2023
Working in a virtual or remote environment has its perks, like saying goodbye to your daily commute and dressing only the top half of your body! But let's face it, it also comes with challenges.
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Tags: Personal Branding
Digital YOU: Real Personal Branding in the Virtual World
TD Press
November 01, 2019
In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it’s about being selectively famous. It’s about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy.
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Tags: Personal Branding
Digital You: Real Personal Branding in the Virtual Age
Amazon
October 01, 2019
The most successful brands aren’t created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time?
In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it’s about being selectively famous. It’s about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy.
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Tags: Personal Branding
Ditch, Dare, Do: 3D Personal Branding for Executives
Amazon
April 02, 2013
Revealing proven strategies that defy conventional wisdom, William Arruda introduces the ultimate 3D GPS for navigating your career.
Unlike a traditional book, Ditch. Dare. Do! is a multi-dimensional adventure where career-minded professionals and enlightened companies join the 3D personal branding revolution. Ditch. Dare. Do! eradicates long-held assumptions and habits, presenting you with a “ditch” mindset that must be shattered, a “dare” challenge to up your game, and a “do” critical action that must be accomplished to ensure success.
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Tags: Personal Branding
Career Distinction: Stand Out by Building Your Brand
Amazon
May 15, 2007
Career Distinction shares William Arruda’s secrets to becoming a highly sought-after professional by being yourself: your best self. This pioneering book guides you through the proven process of determining how others perceive you, reshaping those perceptions to achieve your goals, and communicating your message about your personal brand clearly and consistently.
The three steps of personal branding come to life with stories of people who have achieved professional success and fulfillment by knowing and living their personal brands.
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Tags: Leadership, Marketing, Personal Branding
Reach Personal Branding
Reach Personal Branding
December 01, 2001
Reach Personal Branding logo
Reach Personal BrandingReach Personal Branding
21 yrs 5 mos21 yrs 5 mos
Personal Branding & Social Branding ConsultantPersonal Branding & Social Branding Consultant
Dec 2001 - Present · 21 yrs 4 mosDec 2001 - Present · 21 yrs 4 mos
Miami/Fort Lauderdale AreaMiami/Fort Lauderdale Area
I launched my personal branding business in 2001, long before people knew what personal branding is. Today, it's clear that personal branding is critical to career success.
I work with many of the world's strongest brands to help them increase engagement and retention through the power of personal branding. And today, one personal branding has moved online, so a lot of my consulting work with clients is focused on social branding..
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Tags: Culture, Personal Branding
