Get it Wrong to Get it Right
LinkedIn
June 27, 2021
In some countries, people read tea leaves. The making of my cup of filter coffee, on the other hand, has given me an entire book of learnings. Especially as those opportunities are fewer and far between in other areas of my life, including in my professional life.
Will I be attempting to make filter coffee anytime soon? You bet. But for once in my life, I am actually looking forward to getting it wrong, to eventually get it right.
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Tags: Change Management, Culture, Customer Experience
A Muscle Called Willpower
LinkedIn
June 06, 2021
As I train for my first triathlon and my first serious mountain climb, it was important for me to understand the difference between pain and discomfort. I believe it is the difference between ‘comfort zone’ and the zone where we push our limits, becoming the best versions of ourselves. It has been proven, time and time again, that when it comes to endurance, strength, and speed, there are physical limits. But most of us could be capable of far more than we think. Can the muscle called WillPower be a game changer?
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Tags: Agile, Change Management, Leadership
The Prodigal Return to our homes
LinkedIn
May 17, 2021
Overnight, our colleagues were replaced by our partners, spouses, children, pets and plants. The places that we visited the most during the days and that fed our souls in many ways – workplaces, bars, stores, streets – were all replaced with endless hours at home. Endless that could extend up to 18 hours a day. And just like that, the distinct line between work and home not only blurred, but completely disappeared! A constant, always curious, student of changing consumer behavior, I took a much-needed pause to reflect on our continued, evolving relationship with our homes and what it means.
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Tags: CRM, Culture, Digital Disruption
This Feeling Called Blah
LinkedIn
May 03, 2021
The pandemic has made us all feel like we are languishing. Languishing is a sense of stagnation and emptiness. It feels as if you’re muddling through your days, looking at your life through a foggy windshield. And it might be the dominant emotion of 2021.
As scientists and physicians work to treat and cure the physical symptoms of long-haul Covid, many people are struggling with the emotional long-haul of the pandemic. It hit some of us unprepared as the intense fear and grief of last year faded.”
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Tags: Big Data, Culture, Customer Experience
A Lens Called Optimism
LinkedIn
April 04, 2021
I have always been an optimist, but I never stopped to think why. I just wore it like a second skin, and in almost all situations it surfaced as my “why not” attitude. Did it sometimes make me go where angels feared to tread? Of course. But more often than not, it helped me manifest all that I believed could be possible. So, is optimism an attitude that can be taught?
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Tags: Future of Work, Leadership, Marketing
Science, The Real Hero
LinkedIn
March 21, 2021
Naysayers are not new to the world, and this time is no different. There are those who believe that the world is flat, that we never landed on the moon and that vaccines don’t work.
As the world continues to try and move on from a year of pause, and more of us put our belief in science by getting ourselves vaccinated, I do want to take a moment and bow my head in deep gratitude for all those who, day in and day out, were in labs across the globe, trying to get the fastest vaccine in the history of mankind, to the finish line.
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Tags: COVID19, Digital Disruption, HealthTech
Lucky Me, A Woman!
LinkedIn
March 14, 2021
Another International Woman's Day is over. Is the world for women any different? Read all about it in my latest hashtag#linkedin article as the world continues to realize how important representation is. As of 1st quarter of 2021, 41 women will lead Fortune 500 companies. That’s just 8.2%, but an improvement from the 33 companies in 2019 and 24 in 2018. Going back 20 years, there were just two companies on the list that were run by women, according to Fortune.
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Tags: Change Management, Retail, Diversity and Inclusion
Does Love have a Color?
Import from medium.com
February 14, 2021
Anika’s Zen and The Power of GratitudeEasy Thing Called LoveI love easily. I fall in love with ideas, books, trees, shells, beaches, animals, paintings, doors, sidewalks, towns…you name it.It’s a beautiful feeling. Loving something and immersing yourself in it. This love of mine has made me
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Tags: Retail
The Power of Silence: A Date with Myself
Import from medium.com
January 10, 2021
Anika’s Zen and The Power of Gratitude: A weekly columnThe Power of SilencePreferring the Small to the LargeI guess you can call me an extrovert. I like people and I like hanging out with them and chatting them up. Having said that, I do not like large crowds preferring small, intimate gatherin
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Tags: Leadership, Marketing, Retail
A Sack Full of Breaths
Import from medium.com
January 10, 2021
Anika’s Zen and The Power of Gratitude: A weekly columnA Sack Full of Breaths: Anika’s Zen and The Power of GratitudeI lost a very dear ex-colleague and friend recently. We worked together almost 25 years ago. But some relationships stand the test of time and borders. His was one of them.The A
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Tags: Leadership, Change Management, Retail
Anika’s Zen and The Power of Gratitude
Import from medium.com
January 10, 2021
Anika’s Zen and The Power of GratitudeThey call me ‘happy’Hi. My name is Anika and one of the words that people use to describe me is, ‘happy.’ Except I was not always like this. Like all of us, I went through my own ups and downs in life. There were times when I was so low and so down th
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Tags: Leadership, Retail
50 years since The Stonewall Riots, the LGBTQ’s Pink Money is estimated at $3.7 trillion
Import from medium.com
July 01, 2019
#mobilewatch #digital #socialmedia #anikasharmaToday marked 50 years of PRIDE, a big moment for both, the LGBTQ community and the brands that were a part of it. As I pen this, the streets of New York are filled with millions of people in what has been called the world’s largest LGBTQ gathering, ce
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50 years since The Stonewall Inn riots, the LGBTQ community’s Pink Money is estimated at $3.7
Import from medium.com
July 01, 2019
50 years since The Stonewall Inn riots, the LGBTQ community’s Pink Money is estimated at $3.7 trillion!#mobilewatch #digital #socialmedia #anikasharmaToday marked 50 years of PRIDE, a big moment for both, the LGBTQ community and the brands that were a part of it. As I pen this, the streets of New
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Tags: Culture, Retail, Diversity and Inclusion
50 years since the Stonewall Riots, the LGBTQ community’s Pink Dollars are estimated at 3.7
Import from medium.com
July 01, 2019
50 years since the Stonewall Riots, the LGBTQ community’s Pink Dollars are estimated at 3.7 Trillion Dollars#mobilewatch #digital #socialmedia #anikasharmaToday marked 50 years of PRIDE, a big moment for both, the LGBTQ community and the brands that were a part of it. As I pen this, the streets o
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Facebook and Google are watching us and we are okay!
Import from medium.com
March 22, 2019
We are being watched, we are being tracked, and we are being listened to 24/7/365. This is no conspiracy theory. We know this for a fact and we are okay with it. In fact, some of the devices that are listening to us and watching us, we have consciously brought into our lives. The 7 Alexas that I hav
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Tags: Big Data, Marketing
CX, DuckDuckGo and The Rise of Personal Data Stores
Import from medium.com
March 22, 2019
Last week I spoke about how Google and Facebook were following our every move. A couple of days ago, my kids and I stopped at a place called Panera Bread for a quick bite. My daughter is a big fan of their Broccoli Cheddar soup and so am I. We were sitting together at the restaurant and talking abou
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Tags: Customer Experience
CX, DuckDuckGo and The Rise of Personal Data Stores
Import from medium.com
March 20, 2019
Last week I spoke about how Google and Facebook were following our every move. A couple of days ago, my kids and I stopped at a place called Panera Bread for a quick bite. My daughter is a big fan of their Broccoli Cheddar soup and so am I. We were sitting together at the restaurant and talking abou
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Tags: Customer Experience
Facebook and Google are watching us and we are okay!
Import from medium.com
March 15, 2019
We are being watched, we are being tracked, and we are being listened to 24/7/365. This is no conspiracy theory. We know this for a fact and we are okay with it. In fact, some of the devices that are listening to us and watching us, we have consciously brought into our lives. The 7 Alexas that I hav
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Tags: Big Data, Emerging Technology
Facebook is winning ‘The NEWS Battle’
Import from medium.com
March 05, 2019
Prince continues to be one of my favorite singers and I still remember when I first heard of his untimely death. My team and I were at the Lenovo offices in North Carolina, and someone mentioned that they saw the news on Facebook. In sheer disbelief I logged in to Facebook to see it for myself, and
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Tags: Social, Marketing, Retail
#Mobilewatch: Alexa, will you host the 91st Oscars?
Import from medium.com
February 25, 2019
As I write this, I am getting ready to watch the 91st Academy Awards or the Oscars, as it is more popularly known. Me, and 30 million other viewers from across the world will spend 3 hours celebrating the best that the entertainment world has to offer. There was a time when the viewership had reache
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Tags: AI, Mobility
Mobilewatch: Alexa, will you host the 91st Oscars?
linkedin
February 25, 2019
As I write this, I am getting ready to watch the 91st Academy Awards or the Oscars, as it is more popularly known. Me, and 30 million other viewers from across the world will spend 3 hours celebrating the best that the entertainment world has to offer. There was a time when the viewership had reached close to 40 million but it has been steadily declining over the last few years.
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Tags: Innovation, Startups, Marketing
#Mobilewatch: The power of physical stores in the digital ecosystem
Import from medium.com
February 21, 2019
It used to be fun to go to a store. The joy of seeing everything on display, the exhilaration when someone came up to help you choose the right outfit or the right pair of shoes for a very important event or the sheer desire of owning something for the very first time.I went to a school that requir
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Tags: Digital Transformation, Digital Disruption, Retail, Ecosystems
The power of physical stores in the digital ecosystem
linkedin
February 20, 2019
It used to be fun to go to a store. The joy of seeing everything on display, the exhilaration when someone came up to help you choose the right outfit or the right pair of shoes for a very important event or the sheer desire of owning something for the very first time.
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Tags: CRM, Marketing, Retail, Ecosystems
The cost of love? $20.1 billion, to be precise!
linkedin
February 14, 2019
This week, we celebrate love, making Valentine’s Day the 3rd largest consumer holiday, with average individual spend expected to be close to $160. In 2018, the power of love drove $20.1 billion in sales, of which a large chunk continued to be chocolates, flowers, dinners and of course, jewelry! But it seems like Valentine’s Day is turning into an all-embracing love holiday, with consumers expressing that they would spend on family members, friends, children’s classmates or teachers, co-workers, others (who may not fit into one of the top categories) as well as on pets. US consumers spend approximately $367million on their pets for Valentines alone.
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Tags: CRM, Marketing, Retail, Sales
The cost of love? $20.1 billion, to be precise!
Import from medium.com
February 12, 2019
This week, we celebrate love, making Valentine’s Day the 3rd largest consumer holiday, with average individual spend expected to be close to $160. In 2018, the power of love drove $20.1 billion in sales, of which a large chunk continued to be chocolates, flowers, dinners and of course, jewelry! Bu
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Tags: CRM, Marketing, Retail
The Pressure of Getting a Super Bowl Ad Right!
linkedin
February 06, 2019
Super Bowl LIII was one of most-watched shows on American television in 2019, though it’s only month 2 of the year! The New England Patriots battled with the Los Angeles Rams to win the coveted Super Bowl trophy. Though I was rooting for the Rams, the Patriots played well and won the game, fair and square. Of course, for Americans and for people around the world, the Super Bowl is more than American Football.
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Tags: CRM, Leadership, Marketing
#mobilewatch
Adage India
February 04, 2019
Adage weekly column on all things digital, with an emphasis on Mobile. Publishes every Monday morning.
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Tags: Digital Transformation, Digital Disruption, Emerging Technology
#digitalmarketing
Medium
February 04, 2019
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Tags: Customer Experience, Digital Transformation, Marketing
#digitalmarketing
Medium
February 04, 2019
A seasoned Advertising and Digital expert, Anika has worked across countries and continents and spoken at companies such as Google and universities such as NYU. She is currently Professor of Business at NYUs Stern School of Business, teaching Digital, Social and Mobile Marketing. Follow Anika on twitter @anikadas or on Medium.
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Tags: Customer Experience, Digital Transformation, Marketing
#Mobilewatch: Zen and the Art of forming your brand’s tribe on Social
linkedin
January 28, 2019
At 2.2 billion people and counting, I have always regarded facebook as the largest country in the world with no government and no flag. Facebook adds 6 new profiles every second. Consider these numbers in the context of the fact that the current population of the world stands at 7.7 billion people, of which 4.2 billion are connected to the internet. That staggering fb statistic alone should make us ponder on the power of social media.
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Tags: Social, CRM, Marketing
#Mobilewatch: From Pancakes to Zara, it is All About Owning the SERP!
Import from medium.com
January 23, 2019
Search is always laden with rich intent. A search query is the closest we will ever come to knowing what is in the mind of a potential customer. For example, today I started my day with ‘how to make pancakes from scratch’. I was already in the kitchen and my phone was next to me, so I looked it
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Tags: Mobility
Walmart is 2018’s Hero of the Year!
Import from medium.com
January 17, 2019
As digital marketers, it is important to remember that we are consumers first and marketers second. This way we can remind ourselves to walk in the shoes of the consumers we are designing experiences for. This is important whether we are selling laptops at Lenovo, shortbread cookies at Walkers’ Sh
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Tags: CRM, Retail
1.4 billion People a Year are Talking to Bots. Join them?
Import from medium.com
January 15, 2019
About a decade ago, I needed to log into a government website to make a payment. It was about 6 pm and it was the first free moment I had to visit the site. Unfortunately the site was ‘closed’. Now, remember this is a website we are talking about. Back then, the website kept the same hours as th
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Tags: AI
#mobilewatch
Adage
September 09, 2018
Mobilewatch is a weekly column by Anika Sharma on all things digital with an emphasis on mobile. The column launches every Monday, featuring interviews and insights from some of the sharpest global minds in the industry as well as academia. Log in every week to learn how brands can navigate these new always-on, multi-touchpoint, phygital, complicated consumer journeys by better understanding the technologies that define their everyday.
A seasoned Advertising and Digital expert, Anika Sharma has worked across countries, spoken at companies such as Google as well as universities such as New York University. She is currently Professor of Business at NYU's Stern School of Business, teaching Digital, Social and Mobile Marketing.
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Tags: Customer Experience, Digital Transformation, Marketing