Anika Sharma

General Manager and Global Client Partner, Retail, CPG and Manufacturing at Mindtree

New York, United States

Anika Sharma is an acknowledged global digital expert and an organic growth leader who has been recently recognized as one of the top digital leaders to follow in 2020 by Thinkers 360. Anika brings to the table 15+ years of digital marketing, social media marketing, brand management and consumer behavior marketing experience across a diverse portfolio of B2C, B2B2C and B2B brands. She has implemented several large-scale digital transformations for traditional brick and mortar businesses moving to digital and e-commerce formats. During this process she designed and led content strategy and development, Search Engine Optimization, Replatforming, eCommerce, website re-designing, social media strategy as well as Amazon initiatives. Anika was also instrumental in leading overall business strategy for these businesses, ensuring that the digital and integrated programs implemented during the transformation worked seamlessly with their offline versions.

Some brands for which she has implemented digital and integrated brand initiatives have been Unilever hero brands such as Dove, DuPont hero brands such as Teflon, Kevlar, Tyvek, Nomex, Corian, Sentryglas, Sorona and Danisco. She has also worked on large scale digital programs for Ashley Stewart, Elf Cosmetics, Century 21, Hallmark, luxury lighting brands like Kate Spade and Thomas O’Brien for Circa Lighting, Luxe New Orleans jeweler Mignon Faget, Corelle brands such as Corelle, CorningWare, Pyrex, SnapWare and Chicago Cutlery amongst others in the retail space. In the textile category, Anika helped Welspun Textiles and luxury lingerie brand Hanky Panky implement successful, ground-up digital programs that involved replatforming, online campaigns with Search Engine Optimization as well as Search Engine Marketing as well as Social and eCommerce initiatives, working in conjunction with third party retailers such as Costco.
In the hospitality and tourism space, Anika led digital transformation for Brand Dubai, launching their new website, the Visit Dubai application as well as 40+ different social campaigns in 16 countries. She has been the Global Digital Business Lead for the Starwood Group of Hotels (now Marriot Bonvoy) and led multi- functional teams to drive a precision-targeted digital transformation, utilizing sophisticated CRM techniques to millions of Starwood Preferred Guest members in 110+ countries. She is credited for adopting several new initiatives, including ‘Mobile first’, video e-mail marketing, geo-targeting and the re-launch of the ‘experiential’ member engagement initiative. These initiatives were launched across Starwood’s entire digital ecosystem, including their website and web application.

In the consumer electronics space, Anika was responsible for all online initiatives including paid, organic and content strategy for Lenovo. Her leadership was responsible for Lenovo having its best revenue-generating results with 40% increase YOY for 3 consecutive years. She did this by establishing a strong relationship with the C-Suite, working directly with the CMO as well as the NA head of the digital business. The strong results also translated in Anika winning the entire Lenovo EMEA (14 countries) and Lenovo Australia business for both, the B2C as well as the B2B business units.

For the automotive industry, Anika was the digital agency lead for all the brands in the Jaguar Land Rover portfolio. She was also core to the digital strategy team responsible for the launch of F-Pace, Range Rover Sport, Range Rover Evoque, Range Rover Discovery, the Jaguar SUV as well as the Jaguar F-TYPE.

In the food and beverage business, Anika has lead eCommerce and digital transformation programs for Teleflora (part of The Wonderful Company), Kansas City Steaks, UK Iconic brand Walkers Shortbread as well as for Wine & Country Gift Baskets.

Some of the other brands that Anika has been associated with are MTV, Evian water, Johnson & Johnson and Bosch, amongst others.

Recognized as a Rising Star by both Ogilvy North America and Grey Worldwide, Anika has also won the Unilever Chairman’s award for outstanding performance, while at Lowe. She has spoken at Google, Microsoft, and Lenovo as well as at several US universities, including NYU’s Stern School of Business, the Rutgers Business School, the Gabelli School of Business at Fordham University as well as at Fairleigh Dickenson University’s Silberman College of Business. She has been quoted several times in the press on all things digital, retail and eCommerce, has been a weekly columnist for Adage and serves as one of the go-to digital/retail/eCommerce thought leaders for the NYU Stern School of Business Press team.
Anika is an Adjunct Professor of Marketing, Digital Marketing, Digital Strategy, Social Media and Mobile-first Marketing at the NYU’s Stern School of Business as well as at Pace University’s Lubin School of Business. She has conceptualized and launched the Masters of Science Program in Digital Marketing, at the Fairleigh Dickenson University’s Silberman College of Business.

She holds an MBA in Marketing and a BA in Psychology, as well as digital marketing certification from The Wharton School of the University of Pennsylvania.

Connect:
Email: anikadas@gmail.com
LinkedIn: www.linkedin.com/in/digitalanikasharma

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: New York
Speaking Topics: CPG, Luxury Retail, Customer Experience, B2B, Retail, Digital Marketing, Digital Transformation, Storytelling, Social Media, Mobile Marketing, IOT, tr