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Anika Sharma

New York, United States

Anika Sharma is a recognized Global Digital Expert and Organic Growth Leader. She has over 20 years of Digital, Brand Management and Consumer Marketing experience, and was recognized as a Rising Star by both Ogilvy North America and Grey Worldwide. Anika is a regular speaker at companies like Google, Bing, and Lenovo as well as at several US universities, including NYU Stern.

Anika has an exhaustive leadership history, including ‘Mobile first’, Social, Precision Activation, Digital Strategy, and CRM amongst others, She has led several large scale digital transformations involving Content Strategy, Content Development, Search Engine Optimization, Re-platforming, eCommerce, Website Redesign, Social as well as Amazon initiatives. These initiatives have been for global brands as diverse as Dubai Tourism, Starwood Group of Hotels, MTV, Unilever, Teflon, Kevlar, Mignon Faget, Jaguar, Land Rover, Ashley Stewart, Lenovo, and luxury brands such as Hanky Panky lingerie, Corelle Brands, Evian and Bosch amongst others. The digital transformations involved navigating complex global portfolios and client+agency teams across markets such as the US, Canada, UK, Spain, Germany, Brazil, Mexico, Columbia, Russia, India, China and Australia.

At Ogilvy, Anika was the Global Business Lead for the Starwood Group of Hotels. She led multi-functional teams to drive a precision-targeted digital transformation, utilizing sophisticated CRM techniques to millions of Starwood Preferred Guest members in 110+ countries. She is credited for adopting several new initiatives, including ‘Mobile first’, video email marketing, geo-targeting and the re-launch of the ‘experiential’ member engagement initiative. These initiatives were launched across Starwood’s entire digital ecosystem, including the website and the app.

She also led DuPont’s B2B2C businesses leading profitable multi-million dollar, multi-country digital transformation of their Food & Beverages, Cosmetics, Automotive, Advance Materials and Packaging businesses. These digital initiatives were at a corporate, BU and brand level. She globally repositioned iconic brand Teflon, leading cross-functional glocal teams to execute a 360 degree integrated brand campaign for the B2B and the B2B2C space. Other brands she led to successful digital transformations included Kevlar, Nomex, Sentryglas, Corian and Tyvek. Anika was recognized as a Rising Star by Ogilvy North America.

As BBDO’s Digital Global Account Lead on Dubai Tourism, Anika led the team responsible for transforming Dubai into a global tourist destination well on its way to reaching its goal of 25 million visitors, establishing Dubai as a top 10 tourist destination by the year 2020. The digital transformation of the ‘Brand Dubai’ experience included the launch of the new Dubai website, the Dubai app, social media and content strategy across 5 global markets as well as several other Omni-channel experiences such as the #mydubai social initiative. Anika was also responsible for initiating and launching an integrated multi-media campaign to drive seasonal traffic from 16 countries to Dubai.

At Lowe and Grey Worldwide, Anika led a portfolio of global consumer accounts including Unilever and Johnson & Johnson across global markets and channels. For Unilever, Anika was the Account Head responsible for the Soaps and detergents category, trusted with the successful relaunch of the world’s largest volume brand. Anika won the Unilever Chairman’s award for outstanding performance.
At Grey, Anika launched the Cough and Cold OTC offering for Johnson & Johnson, was the global lead for Evian Water and launched Bosch’s Home offerings. She was recognized as a rising star by Grey South East Asia.

In her most recent role, Anika was the Vice President of Client Services & Growth at NetElixir, leading eCommerce strategy portfolios for NA clients and key partnerships with Google, Microsoft, Facebook, and UPS to deliver profitable portfolio YOY growth of more than 40% for clients such as Lenovo, Walkers Shortbread, Corelle Brands and Hallmark.
Anika is an Adjunct Professor of Marketing, Digital Marketing, Digital Strategy, Social Media and Mobile-first Marketing at the NYU Stern School of Business, the FDU Silberman College of Business and the Rutgers Business School. She was instrumental in the conception and launch of the Masters of Science in Digital Marketing program at Fairleigh Dickinson, a testimonial to her expertise in this field.
Anika recently launched a weekly column with Adage called #MobileWatch, a playground for all things digital with an emphasis on consumer journeys. She holds an MBA in Marketing and a BA in Psychology. Anika has also completed the Digital Marketing, Social Media and eCommerce course from The Wharton School of Business.

Anika can be reached at: anikadas@gmail.com
Anika’s Adage column can be accessed here: http://www.adageindia.in/tagsearchlist/tag-key,query-mobile-watch.cms
Connect with Anika on LinkedIn here: https://www.linkedin.com/in/digitalanikasharma/

Available For: Authoring, Consulting, Influencing, Speaking
Travels From: New York

Anika SharmaPoints
Academic0
Author20
Influencer6
Speaker0
Entrepreneur0
Total26

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Areas of Expertise

Analytics
Customer Experience 30.52
Design Thinking
Digital Disruption 30.16
Digital Transformation 30.20
Emerging Technology 30.17
Leadership 30.09
Management
Marketing 30.94
Social 30.17
Innovation 30.08
Startups 30.15
CRM 31.02
AI 30.18
Mobility 30.65
Big Data 30.34
Sales 30.22

Industry Experience

Building Materials, Clay & Glass
Consumer Products
Financial Services & Banking
Healthcare
High Tech & Electronics
Hospitality
Media
Oil & Gas
Retail
Travel & Transportation

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Publications

20 Article/Blogs
Facebook and Google are watching us and we are okay!
Import from medium.com
March 22, 2019
We are being watched, we are being tracked, and we are being listened to 24/7/365. This is no conspiracy theory. We know this for a fact and we are okay with it. In fact, some of the devices that are listening to us and watching us, we have consciously brought into our lives. The 7 Alexas that I hav

See publication

Tags: Big Data, Marketing

CX, DuckDuckGo and The Rise of Personal Data Stores
Import from medium.com
March 22, 2019
Last week I spoke about how Google and Facebook were following our every move. A couple of days ago, my kids and I stopped at a place called Panera Bread for a quick bite. My daughter is a big fan of their Broccoli Cheddar soup and so am I. We were sitting together at the restaurant and talking abou

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Tags: Customer Experience

CX, DuckDuckGo and The Rise of Personal Data Stores
Import from medium.com
March 20, 2019
Last week I spoke about how Google and Facebook were following our every move. A couple of days ago, my kids and I stopped at a place called Panera Bread for a quick bite. My daughter is a big fan of their Broccoli Cheddar soup and so am I. We were sitting together at the restaurant and talking abou

See publication

Tags: Customer Experience

Facebook and Google are watching us and we are okay!
Import from medium.com
March 15, 2019
We are being watched, we are being tracked, and we are being listened to 24/7/365. This is no conspiracy theory. We know this for a fact and we are okay with it. In fact, some of the devices that are listening to us and watching us, we have consciously brought into our lives. The 7 Alexas that I hav

See publication

Tags: Big Data, Emerging Technology

Facebook is winning ‘The NEWS Battle’
Import from medium.com
March 05, 2019
Prince continues to be one of my favorite singers and I still remember when I first heard of his untimely death. My team and I were at the Lenovo offices in North Carolina, and someone mentioned that they saw the news on Facebook. In sheer disbelief I logged in to Facebook to see it for myself, and

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#Mobilewatch: Alexa, will you host the 91st Oscars?
Import from medium.com
February 25, 2019
As I write this, I am getting ready to watch the 91st Academy Awards or the Oscars, as it is more popularly known. Me, and 30 million other viewers from across the world will spend 3 hours celebrating the best that the entertainment world has to offer. There was a time when the viewership had reache

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Tags: AI, Mobility

Mobilewatch: Alexa, will you host the 91st Oscars?
linkedin
February 25, 2019
As I write this, I am getting ready to watch the 91st Academy Awards or the Oscars, as it is more popularly known. Me, and 30 million other viewers from across the world will spend 3 hours celebrating the best that the entertainment world has to offer. There was a time when the viewership had reached close to 40 million but it has been steadily declining over the last few years.

See publication

Tags: Innovation, Startups, Marketing

#Mobilewatch: The power of physical stores in the digital ecosystem
Import from medium.com
February 21, 2019
It used to be fun to go to a store. The joy of seeing everything on display, the exhilaration when someone came up to help you choose the right outfit or the right pair of shoes for a very important event or the sheer desire of owning something for the very first time.I went to a school that requir

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Tags: Digital Transformation, Digital Disruption

The power of physical stores in the digital ecosystem
linkedin
February 20, 2019
It used to be fun to go to a store. The joy of seeing everything on display, the exhilaration when someone came up to help you choose the right outfit or the right pair of shoes for a very important event or the sheer desire of owning something for the very first time.

See publication

Tags: CRM, Leadership, Marketing

The cost of love? $20.1 billion, to be precise!
linkedin
February 14, 2019
This week, we celebrate love, making Valentine’s Day the 3rd largest consumer holiday, with average individual spend expected to be close to $160. In 2018, the power of love drove $20.1 billion in sales, of which a large chunk continued to be chocolates, flowers, dinners and of course, jewelry! But it seems like Valentine’s Day is turning into an all-embracing love holiday, with consumers expressing that they would spend on family members, friends, children’s classmates or teachers, co-workers, others (who may not fit into one of the top categories) as well as on pets. US consumers spend approximately $367million on their pets for Valentines alone.

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Tags: CRM, Leadership, Marketing, Sales

The cost of love? $20.1 billion, to be precise!
Import from medium.com
February 12, 2019
This week, we celebrate love, making Valentine’s Day the 3rd largest consumer holiday, with average individual spend expected to be close to $160. In 2018, the power of love drove $20.1 billion in sales, of which a large chunk continued to be chocolates, flowers, dinners and of course, jewelry! Bu

See publication

The Pressure of Getting a Super Bowl Ad Right!
linkedin
February 06, 2019
Super Bowl LIII was one of most-watched shows on American television in 2019, though it’s only month 2 of the year! The New England Patriots battled with the Los Angeles Rams to win the coveted Super Bowl trophy. Though I was rooting for the Rams, the Patriots played well and won the game, fair and square. Of course, for Americans and for people around the world, the Super Bowl is more than American Football.

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Tags: CRM, Leadership, Marketing

#mobilewatch
Adage India
February 04, 2019
Adage weekly column on all things digital, with an emphasis on Mobile. Publishes every Monday morning.

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Tags: Digital Transformation, Digital Disruption, Emerging Technology

#digitalmarketing
Medium
February 04, 2019

See publication

Tags: Customer Experience, Digital Transformation, Marketing

#digitalmarketing
Medium
February 04, 2019
A seasoned Advertising and Digital expert, Anika has worked across countries and continents and spoken at companies such as Google and universities such as NYU. She is currently Professor of Business at NYUs Stern School of Business, teaching Digital, Social and Mobile Marketing. Follow Anika on twitter @anikadas or on Medium.

See publication

Tags: Customer Experience, Digital Transformation, Marketing

#Mobilewatch: Zen and the Art of forming your brand’s tribe on Social
linkedin
January 28, 2019
At 2.2 billion people and counting, I have always regarded facebook as the largest country in the world with no government and no flag. Facebook adds 6 new profiles every second. Consider these numbers in the context of the fact that the current population of the world stands at 7.7 billion people, of which 4.2 billion are connected to the internet. That staggering fb statistic alone should make us ponder on the power of social media.

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Tags: Social, CRM, Marketing

#Mobilewatch: From Pancakes to Zara, it is All About Owning the SERP!
Import from medium.com
January 23, 2019
Search is always laden with rich intent. A search query is the closest we will ever come to knowing what is in the mind of a potential customer. For example, today I started my day with ‘how to make pancakes from scratch’. I was already in the kitchen and my phone was next to me, so I looked it

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Tags: Mobility

Walmart is 2018’s Hero of the Year!
Import from medium.com
January 17, 2019
As digital marketers, it is important to remember that we are consumers first and marketers second. This way we can remind ourselves to walk in the shoes of the consumers we are designing experiences for. This is important whether we are selling laptops at Lenovo, shortbread cookies at Walkers’ Sh

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1.4 billion People a Year are Talking to Bots. Join them?
Import from medium.com
January 15, 2019
About a decade ago, I needed to log into a government website to make a payment. It was about 6 pm and it was the first free moment I had to visit the site. Unfortunately the site was ‘closed’. Now, remember this is a website we are talking about. Back then, the website kept the same hours as th

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Tags: AI

#mobilewatch
Adage
September 09, 2018
Mobilewatch is a weekly column by Anika Sharma on all things digital with an emphasis on mobile. The column launches every Monday, featuring interviews and insights from some of the sharpest global minds in the industry as well as academia. Log in every week to learn how brands can navigate these new always-on, multi-touchpoint, phygital, complicated consumer journeys by better understanding the technologies that define their everyday.

A seasoned Advertising and Digital expert, Anika Sharma has worked across countries, spoken at companies such as Google as well as universities such as New York University. She is currently Professor of Business at NYU's Stern School of Business, teaching Digital, Social and Mobile Marketing.

See publication

Tags: Customer Experience, Digital Transformation, Marketing

Blog

Opportunities

1 Panel
Digital Thought leader

Location: Across the US and other countr    Date Available: May 20th, 2019    Fees: On request

Submission Date: February 14th, 2019    Service Type: Service Offered

is a recognized Global Digital Expert and Organic Growth Leader. She has over 20 years of Digital, Brand Management and Consumer Marketing experience, and was recognized as a Rising Star by both Ogilvy North America and Grey Worldwide. Anika is a regular speaker at companies like Google, Bing, and Lenovo as well as at several US universities, including NYU Stern.

Anika has an exhaustive leadership history, including ‘Mobile first’, Social, Precision Activation, Digital Strategy, and CRM amongst others, She has led several large scale digital transformations involving Content Strategy, Content Development, Search Engine Optimization, Re-platforming, eCommerce, Website Redesign, Social as well as Amazon initiatives. These initiatives have been for global brands as diverse as Dubai Tourism, Starwood Group of Hotels, MTV, Unilever, Teflon, Kevlar, Mignon Faget, Jaguar, Land Rover, Ashley Stewart, Lenovo, and luxury brands such as Hanky Panky lingerie, Corelle Brands, Evian and Bosch amongst others. The digital transformations involved navigating complex global portfolios and client+agency teams across markets such as the US, Canada, UK, Spain, Germany, Brazil, Mexico, Columbia, Russia, India, China and Australia.

At Ogilvy, Anika was the Global Business Lead for the Starwood Group of Hotels. She led multi-functional teams to drive a precision-targeted digital transformation, utilizing sophisticated CRM techniques to millions of Starwood Preferred Guest members in 110+ countries. She is credited for adopting several new initiatives, including ‘Mobile first’, video email marketing, geo-targeting and the re-launch of the ‘experiential’ member engagement initiative. These initiatives were launched across Starwood’s entire digital ecosystem, including the website and the app.

She also led DuPont’s B2B2C businesses leading profitable multi-million dollar, multi-country digital transformation of their Food & Beverages, Cosmetics, Automotive, Advance Materials and Packaging businesses. These digital initiatives were at a corporate, BU and brand level. She globally repositioned iconic brand Teflon, leading cross-functional glocal teams to execute a 360 degree integrated brand campaign for the B2B and the B2B2C space. Other brands she led to successful digital transformations included Kevlar, Nomex, Sentryglas, Corian and Tyvek. Anika was recognized as a Rising Star by Ogilvy North America.

As BBDO’s Digital Global Account Lead on Dubai Tourism, Anika led the team responsible for transforming Dubai into a global tourist destination well on its way to reaching its goal of 25 million visitors, establishing Dubai as a top 10 tourist destination by the year 2020. The digital transformation of the ‘Brand Dubai’ experience included the launch of the new Dubai website, the Dubai app, social media and content strategy across 5 global markets as well as several other Omni-channel experiences such as the #mydubai social initiative. Anika was also responsible for initiating and launching an integrated multi-media campaign to drive seasonal traffic from 16 countries to Dubai.

At Lowe and Grey Worldwide, Anika led a portfolio of global consumer accounts including Unilever and Johnson & Johnson across global markets and channels. For Unilever, Anika was the Account Head responsible for the Soaps and detergents category, trusted with the successful relaunch of the world’s largest volume brand. Anika won the Unilever Chairman’s award for outstanding performance.
At Grey, Anika launched the Cough and Cold OTC offering for Johnson & Johnson, was the global lead for Evian Water and launched Bosch’s Home offerings. She was recognized as a rising star by Grey South East Asia.

In her most recent role, Anika was the Vice President of Client Services & Growth at NetElixir, leading eCommerce strategy portfolios for NA clients and key partnerships with Google, Microsoft, Facebook, and UPS to deliver profitable portfolio YOY growth of more than 40% for clients such as Lenovo, Walkers Shortbread, Corelle Brands and Hallmark.

Anika is an Adjunct Professor of Marketing, Digital Marketing, Digital Strategy, Social Media and Mobile-first Marketing at the NYU Stern School of Business, the FDU Silberman College of Business and the Rutgers Business School. She was instrumental in the conception and launch of the Masters of Science in Digital Marketing program at Fairleigh Dickinson, a testimonial to her expertise in this field.
Anika recently launched a weekly column with Adage called #MobileWatch, a playground for all things digital with an emphasis on consumer journeys. She holds an MBA in Marketing and a BA in Psychology. Anika has also completed the Digital Marketing, Social Media and eCommerce course from The Wharton School of Business.

Anika can be reached at: anikadas@gmail.com
Anika’s Adage column can be accessed here: http://www.adageindia.in/tagsearchlist/tag-key,query-mobile-watch.cms
Connect with Anika on LinkedIn here: https://www.linkedin.com/in/digitalanikasharma/

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