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Anika Sharma

General Manager and Global Client Partner, Luxury, Retail, and Consumer Goods at LTIMindtree

New York, United States

As a client partner, with P&L responsibility, I ensure that my CPG and Retail clients, including the world's largest beauty company in the world, are future-ready, empowered with digital, analytics, data and tech. So whether it is L'Oreal, Marmot, Lancome, Valentino, Prada, Calvin Klein, Tommy Hilfiger, Yankee Candle, or YSL it is my job to lead them to the future faster with a data-fueled, human-design mindset.

Today's retail & cpg power brands are looking to effortlessly reimagine growth, and endlessly re-engineer themselves to capitalize on it. As of 2023, four out of five CEOs are increasing digital technology investments to counter current economic pressures, including inflation, scarce talent and supply constraints. As emerging technologies and consumer demands create ripples in the supply chain, one thing is clear - brands need to know their consumers intimately.

Connecting SAP, Salesforce, Azure, AWS and GCP amongst other technologies, I am tasked to deliver true customer intimacy across the entire customer journey. True consumer intimacy means delivering on your brand promise in the methods, channels, and timeliness that the individual consumer desires - from subscriptions and same day delivery to anticipating latent needs and events. A channel-agnostic era that covers phygital and is analytics-informed: Online, mobile, in-store, curbside, marketplace, kiosk, the employee, and social commerce. Getting you to the future faster, that is my and our promise at LTIMindtree. Now, how can I help you?

About Anika: A digital thought leader and a professor at New York University’s Stern School of Business, Anika consistently ranks as one of the top digital global leaders to follow in 2020, 2021 and 2022. She is also recognized #top25 Global Digital Thought Leaders and Influencers.

When she is not leading clients into the world of end-to-end customer journeys, digital strategy, customer experience and digital transformation, you will find her planting herbs in her garden, meditating with her friends, swimming long laps, training for triathlons or filling rooms with her resounding laughter.

In detail:

Anika Sharma is an acknowledged global digital expert and an organic growth leader who has been recently recognized as one of the top digital leaders to follow in 2020 by Thinkers 360. Anika brings to the table 15+ years of digital marketing, social media marketing, brand management and consumer behavior marketing experience across a diverse portfolio of B2C, B2B2C and B2B brands. She has implemented several large-scale digital transformations for traditional brick and mortar businesses moving to digital and e-commerce formats. During this process she designed and led content strategy and development, Search Engine Optimization, Replatforming, eCommerce, website re-designing, social media strategy as well as Amazon initiatives. Anika was also instrumental in leading overall business strategy for these businesses, ensuring that the digital and integrated programs implemented during the transformation worked seamlessly with their offline versions.

Some brands for which she has implemented digital and integrated brand initiatives have been Unilever hero brands such as Dove, DuPont hero brands such as Teflon, Kevlar, Tyvek, Nomex, Corian, Sentryglas, Sorona and Danisco. She has also worked on large scale digital programs for Ashley Stewart, Elf Cosmetics, Century 21, Hallmark, luxury lighting brands like Kate Spade and Thomas O’Brien for Circa Lighting, Luxe New Orleans jeweler Mignon Faget, Corelle brands such as Corelle, CorningWare, Pyrex, SnapWare and Chicago Cutlery amongst others in the retail space. In the textile category, Anika helped Welspun Textiles and luxury lingerie brand Hanky Panky implement successful, ground-up digital programs that involved replatforming, online campaigns with Search Engine Optimization as well as Search Engine Marketing as well as Social and eCommerce initiatives, working in conjunction with third party retailers such as Costco.
In the hospitality and tourism space, Anika led digital transformation for Brand Dubai, launching their new website, the Visit Dubai application as well as 40+ different social campaigns in 16 countries. She has been the Global Digital Business Lead for the Starwood Group of Hotels (now Marriot Bonvoy) and led multi- functional teams to drive a precision-targeted digital transformation, utilizing sophisticated CRM techniques to millions of Starwood Preferred Guest members in 110+ countries. She is credited for adopting several new initiatives, including ‘Mobile first’, video e-mail marketing, geo-targeting and the re-launch of the ‘experiential’ member engagement initiative. These initiatives were launched across Starwood’s entire digital ecosystem, including their website and web application.

In the consumer electronics space, Anika was responsible for all online initiatives including paid, organic and content strategy for Lenovo. Her leadership was responsible for Lenovo having its best revenue-generating results with 40% increase YOY for 3 consecutive years. She did this by establishing a strong relationship with the C-Suite, working directly with the CMO as well as the NA head of the digital business. The strong results also translated in Anika winning the entire Lenovo EMEA (14 countries) and Lenovo Australia business for both, the B2C as well as the B2B business units.

For the automotive industry, Anika was the digital agency lead for all the brands in the Jaguar Land Rover portfolio. She was also core to the digital strategy team responsible for the launch of F-Pace, Range Rover Sport, Range Rover Evoque, Range Rover Discovery, the Jaguar SUV as well as the Jaguar F-TYPE.

In the food and beverage business, Anika has lead eCommerce and digital transformation programs for Teleflora (part of The Wonderful Company), Kansas City Steaks, UK Iconic brand Walkers Shortbread as well as for Wine & Country Gift Baskets.

Some of the other brands that Anika has been associated with are MTV, Evian water, Johnson & Johnson and Bosch, amongst others.

Recognized as a Rising Star by both Ogilvy North America and Grey Worldwide, Anika has also won the Unilever Chairman’s award for outstanding performance, while at Lowe. She has spoken at Google, Microsoft, and Lenovo as well as at several US universities, including NYU’s Stern School of Business, the Rutgers Business School, the Gabelli School of Business at Fordham University as well as at Fairleigh Dickenson University’s Silberman College of Business. She has been quoted several times in the press on all things digital, retail and eCommerce, has been a weekly columnist for Adage and serves as one of the go-to digital/retail/eCommerce thought leaders for the NYU Stern School of Business Press team.
Anika is an Adjunct Professor of Marketing, Digital Marketing, Digital Strategy, Social Media and Mobile-first Marketing at the NYU’s Stern School of Business as well as at Pace University’s Lubin School of Business. She has conceptualized and launched the Masters of Science Program in Digital Marketing, at the Fairleigh Dickenson University’s Silberman College of Business.

She holds an MBA in Marketing and a BA in Psychology, as well as digital marketing certification from The Wharton School of the University of Pennsylvania.

As a client partner, with P&L responsibility, I ensure that my CPG and Retail clients, including the world's largest beauty company in the world, are future-ready, empowered with digital, analytics, data and tech. So whether it is L'Oreal, Marmot, Lancome, Valentino, Prada, Calvin Klein, Tommy Hilfiger, Yankee Candle, or YSL it is my job to lead them to the future faster with a data-fueled, human-design mindset.

Today's retail & cpg power brands are looking to effortlessly reimagine growth, and endlessly re-engineer themselves to capitalize on it. As of 2023, four out of five CEOs are increasing digital technology investments to counter current economic pressures, including inflation, scarce talent and supply constraints. As emerging technologies and consumer demands create ripples in the supply chain, one thing is clear - brands need to know their consumers intimately.

Connecting SAP, Salesforce, Azure, AWS and GCP amongst other technologies, I am tasked to deliver true customer intimacy across the entire customer journey. True consumer intimacy means delivering on your brand promise in the methods, channels, and timeliness that the individual consumer desires - from subscriptions and same day delivery to anticipating latent needs and events. A channel-agnostic era that covers phygital and is analytics-informed: Online, mobile, in-store, curbside, marketplace, kiosk, the employee, and social commerce. Getting you to the future faster, that is my and our promise at LTIMindtree. Now, how can I help you?

About Anika: A digital thought leader and a professor at New York University’s Stern School of Business, Anika consistently ranks as one of the top digital global leaders to follow in 2020, 2021 and 2022. She is also recognized #top25 Global Digital Thought Leaders and Influencers.

When she is not leading clients into the world of end-to-end customer journeys, digital strategy, customer experience and digital transformation, you will find her planting herbs in her garden, meditating with her friends, swimming long laps, training for triathlons or filling rooms with her resounding laughter.

Find her on LinkedIn @digitalanikasharma, twitter @TheAnikaSharma and instagram @theanikasharma
Email: anikadas@gmail.com

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: New York
Speaking Topics: CPG, Luxury Retail, Customer Experience, B2B, Retail, Digital Marketing, Digital Transformation, Storytelling, Social Media, Mobile Marketing, IOT, tr

Anika Sharma Points
Academic 80
Author 45
Influencer 59
Speaker 16
Entrepreneur 0
Total 200

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: Luxury, Retail and Consumer Goods
Theatre: Americas & Global
Minimum Project Size: $100,000+
Average Hourly Rate: $200-$300
Number of Employees: 50,001-100,000
Company Founded Date: Undisclosed
Media Experience: 15 years
Last Media Interview: 06/17/2020

Areas of Expertise

Agile 30.03
AI 30.06
Analytics
AR/VR
Big Data 30.08
Business Continuity
Business Strategy 30.08
Change Management 30.35
Cloud
COVID19 30.27
CRM 31.29
Culture 30.08
Customer Experience 31.85
Customer Loyalty 32.71
Design Thinking
Digital Disruption 30.24
Digital Transformation 30.26
Diversity and Inclusion 30.51
Ecosystems 30.12
Emerging Technology 32.06
Entrepreneurship
Future of Work 30.06
Generative AI 31.11
HealthTech 30.02
Innovation 30.03
IT Leadership
IT Strategy
Leadership 30.09
Management
Marketing 30.89
Mobility 30.39
Personal Branding
Predictive Analytics 30.04
Product Management
Retail 33.41
Sales 30.11
Social 32.65
Startups 30.07

Industry Experience

Automotive
Building Materials, Clay & Glass
Consumer Products
Engineering & Construction
Financial Services & Banking
Furniture
Healthcare
High Tech & Electronics
Higher Education & Research
Hospitality
Industrial Machinery & Components
Manufacturing
Media
Oil & Gas
Other
Professional Services
Retail
Textiles Production
Travel & Transportation
Wholesale Distribution

Publications

4 Adjunct Professors
Assistant Professor
NYU Stern School of Business
December 12, 2019
Anika is an Adjunct Professor of Marketing, Digital Marketing, Digital Strategy, Social Media and Mobile-first Marketing at the NYU’s Stern School of Business as well as at Pace University’s Lubin School of Business. She has conceptualized and launched the Masters of Science Program in Digital Marketing, at the Fairleigh Dickenson University’s Silberman College of Business.

https://www.stern.nyu.edu/faculty/bio/anika-sharma

She holds an MBA in Marketing and a BA in Psychology, as well as digital marketing certification from The Wharton School of the University of Pennsylvania.

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Tags: Customer Experience, Marketing, Retail

Assistant Professor of Marketing, Digital, CRM and Business
Lubin School of Business
June 14, 2019
Teaching graduates and undergraduates in the subjects of Marketing, Digital, CRM, Driving Marketing Performance and Business 101

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Tags: Customer Experience, Emerging Technology, Generative AI

Assistant Professor, Advisory Board Member - Masters of Science in Digital Marketing Program, Silberman College of Business
Silberman College of Business
June 15, 2015
Assistant Professor, Advisory Board Member - Masters of Science in Digital Marketing Program, Silberman College of Business. Subjects taught at graduate and undergraduate level: Consumer behavior, Digital Marketing, Introduction to Marketing, Marketing Management, Social Media

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Tags: Customer Experience, Customer Loyalty, Social

Assistant Professor of Marketing, Digital and Social Media
Rutgers Business School
June 14, 2014
Teaching graduates and undergraduates in the subjects of Marketing, Digital, Social Media, and Advertising

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Tags: Customer Experience, Emerging Technology, Marketing

45 Article/Blogs
AI & A World More Pink
LinkedIn
October 27, 2024
October is Breast Cancer Awareness Month. Nonprofits make up 5.6% of the US GDP and employ about 10% of the workforce. For non-profits, leveraging technology is increasingly important:Technology allows non-profits to automate routine tasks, such as donor management, outreach, and financial tracking, while reducing manual effort and operational costs.

With increased expectation around transparency, technology also allows donors to be informed in real time, on how their contributions are being used. And finally, let’s talk scale:as non-profits grow, technology allows them to scale their operations and enhance impact, without a proportional increase in costs. From virtual events to global campaigns, tech expands possibilities and can make a big difference in the organization's ability to fulfill its mission.

So how do some of the most tech-savvy nonprofits use cutting-edge technologies such as artificial intelligence (AI), data analytics, blockchain, and digital platforms? Read all about it in my monthly column here:https://lnkd.in/emCBFf7h

hashtag#breastcancer hashtag#tech hashtag#AI hashtag#trevorproject hashtag#charitywater Susan G. Komen The Estée Lauder Companies Inc. charity: water The Trevor Project

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Tags: AI, CRM, Customer Experience

Tech that makes me go mmm!
Linkedin
September 17, 2024
was in a car accident recently. It was almost 11 PM and I was heading to Boston, to go hiking with a friend. My iPhone was on the dashboard, playing my favorite music and I was 2 hours away from my friend’s house. A lot happened in that moment. For one, I did not know that I was in an accident, because it happened so quickly. Two, I had no idea what would happen next. I didn’t know if I was ok or what should ok look like in an accident. Every single air bag in my Toyota Prius was deployed and I went from ‘what just happened’, to ‘wow, I had no idea this car had so many air bags’ to ‘look how pretty these air bags look – all white and cloudlike.’ For a second, I thought, maybe I am dead and in heaven. It all happened in seconds but felt like a slo-mo hour-long minute. Within seconds of the accident, my iPhone said, “It looks like you have been in a car crash. We will immediately inform your emergency contacts.” Within seconds my family knew that I was in a car crash and was receiving my live location.

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Tags: Retail, Social

Technology that makes me go mmm!
LinkedIn
September 17, 2024
I was in a car accident recently. Within seconds of the accident, my iPhone said, “It looks like you have been in a car crash. We will immediately inform your emergency contacts.” Within seconds my family knew that I was in a car crash and was receiving my live location. In that moment, I fell in love with technology and technologists, all over again.

Brands that use technology be there in their consumer’s lives, when they are needed the most, whether in the form or an app or a feature, will win the loyalty lottery! And that journey always begins with deep listening. Customer-centric companies are laser-focused on providing consistently amazing experiences. They behave like leaders, disrupt their industries and in return, are rewarded with growth and increased revenue.

Apple, Lyft and United are 3 such examples of companies that are using technology to get closer to their customers – a master class right here for others to follow! Read all about it in my monthly column here: https://lnkd.in/dMz7we-K

hashtag#united hashtag#lyft hashtag#apple hashtag#iPhone hashtag#userexperience hashtag#customerexperience hashtag#deeplistening hashtag#apps hashtag#tech hashtag#emergingtech hashtag#listening hashtag#deeplistening

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Tags: Customer Experience, Digital Disruption, Emerging Technology

Ice Cream and The Art of Customer Experience
LinkedIn
July 11, 2024
Customer experience (CX) continues to emerge as a crucial differentiator across industries and segments. Yet, it continues to be an after-thought with companies often thinking, “Do I have the discretionary spend to concentrate on customer loyalty?” To which I say, if you don’t concentrate on an experience-first approach, don’t expect those customers to be loyal for too long!

Exceptional customer experiences are not about knowing every detail about your customers, it’s about knowing what your customers do, and why they do it. Demonstrate that you understand how to help them be successful and confident at pivotal moments in their journey. Tech is the only way to do this at scale! Now the question is, where do we begin before it is too late?

Read all about it in my latest monthly column, including my quest for the perfect ice cream and a conversation with John Boccuzzi, Jr. on his latest book, The art of Seducing your Customers.

hashtag#customerexperience hashtag#tech hashtag#personalization hashtag#cdp hashtag#consumers hashtag#customers hashtag#loyalty hashtag#hyperpersonalization hashtag#calvinklein hashtag#venchi hashtag#hbr hashtag#harvardbusinessreview hashtag#luxury hashtag#technology hashtag#nyu hashtag#stern hashtag#nyustern hashtag#gelatoparadiso hashtag#gelartorosa hashtag#lagunabeach hashtag#california hashtag#icecream hashtag#chicago hashtag#nyc hashtag#manhattan hashtag#martech

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Tags: CRM, Customer Experience, Customer Loyalty

The need for a Retail Renaissance
LinkedIn
June 03, 2024
Think of retail like Vegas. Every day is a new opportunity to have a winning hand and the house always wins. Except, in this case, the house is the consumer. Every retailer, today, including Walmart, Alibaba and Amazon, is at the risk of being irrelevant. They will need to constantly work on their value propositions.

The retail companies getting it right, see themselves as ‘technology-first’. The key, however, is going to be in understanding and strengthening the differentiation, being absolutely obsessed with customer experience, constantly innovating by making innovation part of the company’s core culture (instead of a single department somewhere), being data informed and data obsessed and finally, understanding that investments in technology are mandatory to survival.

I had the opportunity to hear Bala Parameshwaran of Bain & Company and Luc MAGNIEZ of LTIMindtree on what will it take for our favorite retail brands to not just survive, but thrive.

Read all about The need for a much needed Retail Renaissance, in the latest addition of my monthly column. Right here.

hashtag#bain hashtag#ltimindtree hashtag#retail hashtag#retailrenaissance hashtag#amazon hashtag#alibaba hashtag#zara hashtag#forever21 hashtag#shein hashtag#meyers hashtag#method hashtag#chanel hashtag#cocochanel hashtag#coconoir hashtag#traderjoes hashtag#target hashtag#express hashtag#technologyconsulting hashtag#data hashtag#retailtrends hashtag#futuretrends hashtag#tech hashtag#datadriven

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Tags: AI, CRM, Retail

The 28 Trillion Dollar Female Economy
LinkedIn
April 07, 2024
Women are estimated to control anywhere between 70-80% of consumer spending. But women are not just consumers and influencers of products. They also control 32% of the world’s wealth. Yes, you read that right. 28 Trillion Dollars to be precise!

Women are, increasingly, likely to be the primary breadwinner, financial contributor and head of household, making 85% of day-to-day spending decisions and 80% of healthcare spending decisions for the family.

So, how can companies gain from this wealth shift and growing influence of women? To begin with, look beyond consumer goods, beauty, health and fitness, education and financial technology. When thinking about the female consumer, perhaps, ask, “which industries are not influenced by the female dollar?” Read all about it in my monthly column!

#economytrends #femalepower #luxury #travel #retail #trends2024 #healthcare #athleisure #gaming #lenovo #patagonia #cotapaxi #arcteryx #consumergood #retail #tech #techretail #luxe #beauty

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Tags: Business Strategy, Customer Loyalty, Retail

Role of humans in the age of AI
LinkedIn
March 04, 2024
I am predicting that the most searched words of 2024, will be “AI” or “artificial intelligence." There is no doubt that the generative AI market is ready to explode. Unlike flash-in-the-pan trends like NFTs and Metaverse, the AI boom has seen an influx of programs like Google’s Gemini, ChatGPT, Salesforce’s Einstein, IBM’s Watson amongst others. The market is expected to reach $1.3 trillion over the next 10 years, from a market size of $40 billion in 2022. Brands like LVMH, Casablanca Paris and Gucci are already embracing AI in deliberate ways.

What, then, is the role of us 8.1 billion humans now? Are machines going to take over the world? Will artificial intelligence be more revered than human intelligence? Will humans continue to remain relevant? Is the fear real?
Read more in my monthly column on all things AI including Sujit D'Mello's take.

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Tags: AI, Business Strategy, CRM

QR Codes: small squares, big tech powerhouses
LinkedIn
January 05, 2024
They are powerful enough to engage, entice and even create advocates out of potential consumers. They used to be popular in South and East Asia, but the pandemic made them an overnight global phenomenon. With so much to offer, I thought top retail brands would jump at making these powerhouse work hard for them. But the examples of brands using them well, are few and far-between. So why are QR codes still an exception rather than the norm, when it comes to retail, fashion, beauty and luxury? Especially if there are so many ways to leverage them for a better retail experience?

I could go on and on about the brand possibilities with QR codes. But this to me is clear. Looking for a good, seamless, relatively inexpensive and easy way to create loyalty, while telling your brand story seamlessly? Look no further than these little powerhouses of tech, also known as QR codes!

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Tags: CRM, Customer Experience, Customer Loyalty

Coach’s Tabby carves new luxury segment, “Expressive Luxury”
LinkedIn
September 24, 2023
The recent reinvention of the brand may have been to get Gen Z’s attention, but it is getting attention from Millennials and Gen X’ers too. The question is: can technology further empower Coach and its mission to become an “expressive luxury" brand? Sure, Coach had its use of cool tech at its Soho location in NY. But, unless Tapestry’s hero brand, Coach, leans into the use of tech to provide seamless, luxury-infused, personalized experiences, the Gen Z consumer will move on to those that speak its native language of digital and social tech.

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Tags: CRM, Customer Loyalty, Digital Transformation

Can Tech Enable, Where Luxury Stores Fail?
LinkedIn
August 14, 2023
Despite the rise of online shopping, stores continue to be a large part of the consumer journey. In 2022, the in-store or brick-and-mortar retail channel was forecast to account for 85% of total retail sales in the United States. By 2026, e-commerce is expected to make up for nearly 21% of all retail sales but stores are not going away anytime soon. It made me think: can tech deliver where stores are failing today? What was I missing in the Dior store that I expected? Did I expect to find broken bottles and a nonchalant store attendant? No. But my expectations were more than that: I expected a hyper-personalization experience. I expected to dive into the collection and discover for myself, why so many people around the world, love Dior. As a fierce brand loyalist of Chanel’s Coco Noir, I expected to be lured by scents so unique that it would take me to places I have never been. Could tech enable the ‘hyper-personalization’ that I expected as a luxury consumer? Here are a few ways, I believe, technology can enhance the luxury experience.

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Tags: Digital Transformation, CRM, Customer Loyalty

The Oura of Heady Excitement
LinkedIn
February 20, 2023
The world of Wish, Shein, and Temu do not faze me. They are haphazard catalog sites without the allure of a bazaar (something that #etsy does so well) or the well-laid out floor plans of an actual store. If I switched the logos, you may not even be able to tell the difference between the sites and their offerings. After all, It is the fight of the cheapest or the fastest. So why am I comparing fast fashion destinations to a premium product like Oura. The reasons are plenty, but let me list out a few: 1. They are all app-first experiences, 2. It is possible to spend a lot of money on these sites. My Average Order Value has been close to $350-400 on Shein, yet my experience has been the same as ordering a $2 product. Cheap items arrived at my doorstep, packed in cheap plastic, all rolled up in one bundle, in case I needed another reminder that I was ordering a fast fashion mass-produced product, 3. Finally, whether you believe it or not, today's multi-brand-smart consumer who is ordering an expensive wearable, is the same one who is ordering from Shein, Temu or for that matter, Wish - and expecting a memorable experience no matter where is she ordering from. Unfair? Sure! But, real? Yes, and something to make a note of.

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Tags: Customer Experience, Customer Loyalty, Social

Get it Wrong to Get it Right
LinkedIn
June 27, 2021
In some countries, people read tea leaves. The making of my cup of filter coffee, on the other hand, has given me an entire book of learnings. Especially as those opportunities are fewer and far between in other areas of my life, including in my professional life.
Will I be attempting to make filter coffee anytime soon? You bet. But for once in my life, I am actually looking forward to getting it wrong, to eventually get it right.

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Tags: Change Management, Culture, Customer Experience

A Muscle Called Willpower
LinkedIn
June 06, 2021
As I train for my first triathlon and my first serious mountain climb, it was important for me to understand the difference between pain and discomfort. I believe it is the difference between ‘comfort zone’ and the zone where we push our limits, becoming the best versions of ourselves. It has been proven, time and time again, that when it comes to endurance, strength, and speed, there are physical limits. But most of us could be capable of far more than we think. Can the muscle called WillPower be a game changer?

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Tags: Agile, Change Management, Leadership

The Prodigal Return to our homes
LinkedIn
May 17, 2021
Overnight, our colleagues were replaced by our partners, spouses, children, pets and plants. The places that we visited the most during the days and that fed our souls in many ways – workplaces, bars, stores, streets – were all replaced with endless hours at home. Endless that could extend up to 18 hours a day. And just like that, the distinct line between work and home not only blurred, but completely disappeared! A constant, always curious, student of changing consumer behavior, I took a much-needed pause to reflect on our continued, evolving relationship with our homes and what it means.

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Tags: CRM, Culture, Digital Disruption

This Feeling Called Blah
LinkedIn
May 03, 2021
The pandemic has made us all feel like we are languishing. Languishing is a sense of stagnation and emptiness. It feels as if you’re muddling through your days, looking at your life through a foggy windshield. And it might be the dominant emotion of 2021.

As scientists and physicians work to treat and cure the physical symptoms of long-haul Covid, many people are struggling with the emotional long-haul of the pandemic. It hit some of us unprepared as the intense fear and grief of last year faded.”

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Tags: Big Data, Culture, Customer Experience

A Lens Called Optimism
LinkedIn
April 04, 2021
I have always been an optimist, but I never stopped to think why. I just wore it like a second skin, and in almost all situations it surfaced as my “why not” attitude. Did it sometimes make me go where angels feared to tread? Of course. But more often than not, it helped me manifest all that I believed could be possible. So, is optimism an attitude that can be taught?

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Tags: Future of Work, Leadership, Marketing

Science, The Real Hero
LinkedIn
March 21, 2021
Naysayers are not new to the world, and this time is no different. There are those who believe that the world is flat, that we never landed on the moon and that vaccines don’t work.
As the world continues to try and move on from a year of pause, and more of us put our belief in science by getting ourselves vaccinated, I do want to take a moment and bow my head in deep gratitude for all those who, day in and day out, were in labs across the globe, trying to get the fastest vaccine in the history of mankind, to the finish line.

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Tags: COVID19, Digital Disruption, HealthTech

Lucky Me, A Woman!
LinkedIn
March 14, 2021
Another International Woman's Day is over. Is the world for women any different? Read all about it in my latest hashtag#linkedin article as the world continues to realize how important representation is. As of 1st quarter of 2021, 41 women will lead Fortune 500 companies. That’s just 8.2%, but an improvement from the 33 companies in 2019 and 24 in 2018. Going back 20 years, there were just two companies on the list that were run by women, according to Fortune.

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Tags: Change Management, Retail, Diversity and Inclusion

Does Love have a Color?
Import from medium.com
February 14, 2021
Anika’s Zen and The Power of GratitudeEasy Thing Called LoveI love easily. I fall in love with ideas, books, trees, shells, beaches, animals, paintings, doors, sidewalks, towns…you name it.It’s a beautiful feeling. Loving something and immersing yourself in it. This love of mine has made me

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Tags: Retail

The Power of Silence: A Date with Myself
Import from medium.com
January 10, 2021
Anika’s Zen and The Power of Gratitude: A weekly columnThe Power of SilencePreferring the Small to the LargeI guess you can call me an extrovert. I like people and I like hanging out with them and chatting them up. Having said that, I do not like large crowds preferring small, intimate gatherin

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Tags: Leadership, Marketing, Retail

A Sack Full of Breaths
Import from medium.com
January 10, 2021
Anika’s Zen and The Power of Gratitude: A weekly columnA Sack Full of Breaths: Anika’s Zen and The Power of GratitudeI lost a very dear ex-colleague and friend recently. We worked together almost 25 years ago. But some relationships stand the test of time and borders. His was one of them.The A

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Tags: Leadership, Change Management, Retail

Anika’s Zen and The Power of Gratitude
Import from medium.com
January 10, 2021
Anika’s Zen and The Power of GratitudeThey call me ‘happy’Hi. My name is Anika and one of the words that people use to describe me is, ‘happy.’ Except I was not always like this. Like all of us, I went through my own ups and downs in life. There were times when I was so low and so down th

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Tags: Leadership, Retail

50 years since The Stonewall Riots, the LGBTQ’s Pink Money is estimated at $3.7 trillion
Import from medium.com
July 01, 2019
#mobilewatch #digital #socialmedia #anikasharmaToday marked 50 years of PRIDE, a big moment for both, the LGBTQ community and the brands that were a part of it. As I pen this, the streets of New York are filled with millions of people in what has been called the world’s largest LGBTQ gathering, ce

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50 years since The Stonewall Inn riots, the LGBTQ community’s Pink Money is estimated at $3.7
Import from medium.com
July 01, 2019
50 years since The Stonewall Inn riots, the LGBTQ community’s Pink Money is estimated at $3.7 trillion!#mobilewatch #digital #socialmedia #anikasharmaToday marked 50 years of PRIDE, a big moment for both, the LGBTQ community and the brands that were a part of it. As I pen this, the streets of New

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Tags: Culture, Retail, Diversity and Inclusion

50 years since the Stonewall Riots, the LGBTQ community’s Pink Dollars are estimated at 3.7
Import from medium.com
July 01, 2019
50 years since the Stonewall Riots, the LGBTQ community’s Pink Dollars are estimated at 3.7 Trillion Dollars#mobilewatch #digital #socialmedia #anikasharmaToday marked 50 years of PRIDE, a big moment for both, the LGBTQ community and the brands that were a part of it. As I pen this, the streets o

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1 Keynote
Reimagining Experiences at Scale for the New-Age Customer: Connected, Customized, Contactless
https://consumerservices.isg-one.com/home/1979412
July 12, 2022
Anika Sharma is a Global Client Partner with Mindtree, leading a portfolio of Marquee Consumer Goods, Retail and Luxury clients as part of the Retail, Consumer Goods and Manufacturing Business. In this role, some of the largest companies and brands in the world lean on Anika to help transform their business to be "consumer-next" ready. She is a digital thought leader and a professor at New York University’s Stern School of Business, consistently named as one of the top digital global leaders to follow in 2020, 2021 and 2022. She was also recently recognized #17 on the list of CRM Global Digital Thought Leaders and Influencers. When she is not helping clients navigate the world of end-to-end customer journeys, digital strategy, customer experience and digital transformation, you will find her planting herbs in her garden, meditating with her friends, swimming long laps, training for triathlons or filling rooms with her resounding laughter. Find her on LinkedIn @digitalanikasharma, twitter @TheAnikaSharma and instagram @theanikasharma

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Tags: CRM, Customer Loyalty, Digital Transformation

4 Media Interviews
Makeup and the Metaverse: Elevating Luxury Brands’ Customer Experience
ISG Technology Advisory Group
June 01, 2023
When you’re looking to buy a luxury product, how do you choose which product you buy? Today, consumers are faced with an unprecedented abundance of choices, and their expectations are in a perpetual flux. This constantly shifting consumer landscape presents a formidable challenge for retail and consumer packaged goods (CPG) brands seeking to build a devoted following. Digital technologies, such as the metaverse, force brands to reevaluate their business strategies to ensure they stay relevant in a multi-brand-loyal world. This rings especially true for some of the long-established luxury brands whose consumers have distinct and often demanding expectations of their retail experiences. What strategies can these brands employ to consistently raise the bar, thereby ensuring they secure loyalty and the largest share of their purchasing choices?

Join us for this episode as we explore how digital is impacting the world of luxury brands. Our guest Anika Sharma, General Manager & Global Client Partner at LTIMindtree, who works with large-scale CPG and retail clients. She has a deep passion for elevating cherished brands that evoke a sense of well-being in their customers. Our discussion revolves around the pivotal role played by digital technology and human-centric approaches in enabling brands to adapt and thrive within the ever-evolving consumer landscape. How can the metaverse emerge as a transformative catalyst for brands and consumers, altering the dynamics of their interactions in profound ways?

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Tags: CRM, Customer Experience, Customer Loyalty

Impact of Digital Transformation in the CPG and Retail industry
Singular HQ
October 05, 2022
Singular XQ #podcast to have another sparkling conversation with Anika Sharma of NYU Stern and Mindtree Consulting. Anika’s experience is vast and varied and the force of it comes through everything she says.

You can get a taste of her #fiercepointofview on this latest episode of Singular XQ.

Listen to Singular XQ podcast episode# 8:
On Medium
https://medium.com/@jenniferpierce/singular-xq-ep-8-anika-sharma-and-her-fierce-pov-on-cx-4c0e6bbaba35
On Anchor
https://anchor.fm/jennifer-pierce28/episodes/Ep-8-Anika-Sharma-and-Her-Fierce-Point-of-View-e1orlh5

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Tags: Customer Loyalty, Digital Transformation, Retail

Lucky Me, A Woman
LinkedIn
March 14, 2021
Another International Woman's Day is over. Is the world for women any different? Read all about it in my latest #linkedin article as the world continues to realize how important representation is. As of 1st quarter of 2021, 41 women will lead Fortune 500 companies. That’s just 8.2%, but an improvement from the 33 companies in 2019 and 24 in 2018. Going back 20 years, there were just two companies on the list that were run by women, according to Fortune. #internationalwomansday2021 #iwd2021 #iwd21 #womenleaders #genderequality #diversity #womeninbusiness #women #anikasharma

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Tags: Future of Work, Change Management, Retail, Diversity and Inclusion

The Rapidly Changing Consumer
Orion Innovation
March 08, 2021
Everything today is tech-oriented. Even industries that are not inherently the definition of ‘tech,’ are playing in the space. The consumer is rapidly changing, and tech has to keep up. That’s what I love most about it. It’s evolving, it’s exciting, it’s ever-changing and it’s disruptive. By being in this space, I get to have front row seats to this amazing phenomenon. How many industries can claim that? Every day, there is a new problem to solve and every day there is a new solution to understand.

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Tags: Customer Experience, Change Management, Retail

2 Speaking Engagements
Luxury brands and elevation of their customer experience
Spotify
June 15, 2023

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Tags: Customer Experience, Customer Loyalty, Retail

The Power of Hyper-Personalization
https://mission.org
May 18, 2022
Just because two customers fit the same profile doesn’t mean they should be treated identically. Brands that take the time to personalize their approach in a way that makes them seem more like a friend than a business will succeed long term. Hear more about this from Anika Sharma on #UpNextinCommerce sponsored by Salesforce Commerce Cloud

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Tags: CRM, Customer Experience, Predictive Analytics

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Digital Thought leader

Location: Across the US and other countr    Fees: On request

Service Type: Service Offered

is a recognized Global Digital Expert and Organic Growth Leader. She has over 20 years of Digital, Brand Management and Consumer Marketing experience, and was recognized as a Rising Star by both Ogilvy North America and Grey Worldwide. Anika is a regular speaker at companies like Google, Bing, and Lenovo as well as at several US universities, including NYU Stern.

Anika has an exhaustive leadership history, including ‘Mobile first’, Social, Precision Activation, Digital Strategy, and CRM amongst others, She has led several large scale digital transformations involving Content Strategy, Content Development, Search Engine Optimization, Re-platforming, eCommerce, Website Redesign, Social as well as Amazon initiatives. These initiatives have been for global brands as diverse as Dubai Tourism, Starwood Group of Hotels, MTV, Unilever, Teflon, Kevlar, Mignon Faget, Jaguar, Land Rover, Ashley Stewart, Lenovo, and luxury brands such as Hanky Panky lingerie, Corelle Brands, Evian and Bosch amongst others. The digital transformations involved navigating complex global portfolios and client+agency teams across markets such as the US, Canada, UK, Spain, Germany, Brazil, Mexico, Columbia, Russia, India, China and Australia.

At Ogilvy, Anika was the Global Business Lead for the Starwood Group of Hotels. She led multi-functional teams to drive a precision-targeted digital transformation, utilizing sophisticated CRM techniques to millions of Starwood Preferred Guest members in 110+ countries. She is credited for adopting several new initiatives, including ‘Mobile first’, video email marketing, geo-targeting and the re-launch of the ‘experiential’ member engagement initiative. These initiatives were launched across Starwood’s entire digital ecosystem, including the website and the app.

She also led DuPont’s B2B2C businesses leading profitable multi-million dollar, multi-country digital transformation of their Food & Beverages, Cosmetics, Automotive, Advance Materials and Packaging businesses. These digital initiatives were at a corporate, BU and brand level. She globally repositioned iconic brand Teflon, leading cross-functional glocal teams to execute a 360 degree integrated brand campaign for the B2B and the B2B2C space. Other brands she led to successful digital transformations included Kevlar, Nomex, Sentryglas, Corian and Tyvek. Anika was recognized as a Rising Star by Ogilvy North America.

As BBDO’s Digital Global Account Lead on Dubai Tourism, Anika led the team responsible for transforming Dubai into a global tourist destination well on its way to reaching its goal of 25 million visitors, establishing Dubai as a top 10 tourist destination by the year 2020. The digital transformation of the ‘Brand Dubai’ experience included the launch of the new Dubai website, the Dubai app, social media and content strategy across 5 global markets as well as several other Omni-channel experiences such as the #mydubai social initiative. Anika was also responsible for initiating and launching an integrated multi-media campaign to drive seasonal traffic from 16 countries to Dubai.

At Lowe and Grey Worldwide, Anika led a portfolio of global consumer accounts including Unilever and Johnson & Johnson across global markets and channels. For Unilever, Anika was the Account Head responsible for the Soaps and detergents category, trusted with the successful relaunch of the world’s largest volume brand. Anika won the Unilever Chairman’s award for outstanding performance.
At Grey, Anika launched the Cough and Cold OTC offering for Johnson & Johnson, was the global lead for Evian Water and launched Bosch’s Home offerings. She was recognized as a rising star by Grey South East Asia.

In her most recent role, Anika was the Vice President of Client Services & Growth at NetElixir, leading eCommerce strategy portfolios for NA clients and key partnerships with Google, Microsoft, Facebook, and UPS to deliver profitable portfolio YOY growth of more than 40% for clients such as Lenovo, Walkers Shortbread, Corelle Brands and Hallmark.

Anika is an Adjunct Professor of Marketing, Digital Marketing, Digital Strategy, Social Media and Mobile-first Marketing at the NYU Stern School of Business, the FDU Silberman College of Business and the Rutgers Business School. She was instrumental in the conception and launch of the Masters of Science in Digital Marketing program at Fairleigh Dickinson, a testimonial to her expertise in this field.
Anika recently launched a weekly column with Adage called #MobileWatch, a playground for all things digital with an emphasis on consumer journeys. She holds an MBA in Marketing and a BA in Psychology. Anika has also completed the Digital Marketing, Social Media and eCommerce course from The Wharton School of Business.

Anika can be reached at: anikadas@gmail.com
Anika’s Adage column can be accessed here: http://www.adageindia.in/tagsearchlist/tag-key,query-mobile-watch.cms
Connect with Anika on LinkedIn here: https://www.linkedin.com/in/digitalanikasharma/

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