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Anika Sharma

Director of Customer Experience and Innovation at Orion Innovation

New York, United States

Anika Sharma is an acknowledged global digital expert and an organic growth leader who has been recently recognized as one of the top digital leaders to follow in 2020 by Thinkers 360. Anika brings to the table 15+ years of digital marketing, social media marketing, brand management and consumer behavior marketing experience across a diverse portfolio of B2C, B2B2C and B2B brands. She has implemented several large-scale digital transformations for traditional brick and mortar businesses moving to digital and e-commerce formats. During this process she designed and led content strategy and development, Search Engine Optimization, Replatforming, eCommerce, website re-designing, social media strategy as well as Amazon initiatives. Anika was also instrumental in leading overall business strategy for these businesses, ensuring that the digital and integrated programs implemented during the transformation worked seamlessly with their offline versions.

Some brands for which she has implemented digital and integrated brand initiatives have been Unilever hero brands such as Dove, DuPont hero brands such as Teflon, Kevlar, Tyvek, Nomex, Corian, Sentryglas, Sorona and Danisco. She has also worked on large scale digital programs for Ashley Stewart, Elf Cosmetics, Century 21, Hallmark, luxury lighting brands like Kate Spade and Thomas O’Brien for Circa Lighting, Luxe New Orleans jeweler Mignon Faget, Corelle brands such as Corelle, CorningWare, Pyrex, SnapWare and Chicago Cutlery amongst others in the retail space. In the textile category, Anika helped Welspun Textiles and luxury lingerie brand Hanky Panky implement successful, ground-up digital programs that involved replatforming, online campaigns with Search Engine Optimization as well as Search Engine Marketing as well as Social and eCommerce initiatives, working in conjunction with third party retailers such as Costco.
In the hospitality and tourism space, Anika led digital transformation for Brand Dubai, launching their new website, the Visit Dubai application as well as 40+ different social campaigns in 16 countries. She has been the Global Digital Business Lead for the Starwood Group of Hotels (now Marriot Bonvoy) and led multi- functional teams to drive a precision-targeted digital transformation, utilizing sophisticated CRM techniques to millions of Starwood Preferred Guest members in 110+ countries. She is credited for adopting several new initiatives, including ‘Mobile first’, video e-mail marketing, geo-targeting and the re-launch of the ‘experiential’ member engagement initiative. These initiatives were launched across Starwood’s entire digital ecosystem, including their website and web application.

In the consumer electronics space, Anika was responsible for all online initiatives including paid, organic and content strategy for Lenovo. Her leadership was responsible for Lenovo having its best revenue-generating results with 40% increase YOY for 3 consecutive years. She did this by establishing a strong relationship with the C-Suite, working directly with the CMO as well as the NA head of the digital business. The strong results also translated in Anika winning the entire Lenovo EMEA (14 countries) and Lenovo Australia business for both, the B2C as well as the B2B business units.

For the automotive industry, Anika was the digital agency lead for all the brands in the Jaguar Land Rover portfolio. She was also core to the digital strategy team responsible for the launch of F-Pace, Range Rover Sport, Range Rover Evoque, Range Rover Discovery, the Jaguar SUV as well as the Jaguar F-TYPE.

In the food and beverage business, Anika has lead eCommerce and digital transformation programs for Teleflora (part of The Wonderful Company), Kansas City Steaks, UK Iconic brand Walkers Shortbread as well as for Wine & Country Gift Baskets.

Some of the other brands that Anika has been associated with are MTV, Evian water, Johnson & Johnson and Bosch, amongst others.

Recognized as a Rising Star by both Ogilvy North America and Grey Worldwide, Anika has also won the Unilever Chairman’s award for outstanding performance, while at Lowe. She has spoken at Google, Microsoft, and Lenovo as well as at several US universities, including NYU’s Stern School of Business, the Rutgers Business School, the Gabelli School of Business at Fordham University as well as at Fairleigh Dickenson University’s Silberman College of Business. She has been quoted several times in the press on all things digital, retail and eCommerce, has been a weekly columnist for Adage and serves as one of the go-to digital/retail/eCommerce thought leaders for the NYU Stern School of Business Press team.
Anika is an Adjunct Professor of Marketing, Digital Marketing, Digital Strategy, Social Media and Mobile-first Marketing at the NYU’s Stern School of Business as well as at Pace University’s Lubin School of Business. She has conceptualized and launched the Masters of Science Program in Digital Marketing, at the Fairleigh Dickenson University’s Silberman College of Business.

She holds an MBA in Marketing and a BA in Psychology, as well as digital marketing certification from The Wharton School of the University of Pennsylvania.

Connect:
Email: anikadas@gmail.com
LinkedIn: www.linkedin.com/in/digitalanikasharma

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: New York
Speaking Topics: customer experience, B2B, retail, digital marketing, digital transformation, digital journeys, IOT, retail, travel, hospitality

Anika SharmaPoints
Academic20
Author30
Influencer12
Speaker0
Entrepreneur0
Total62

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: Customer Experience Behavior Design
Theatre: North America
Media Experience: 15 years
Last Media Interview: 06/17/2020

Areas of Expertise

AI 30.13
Analytics
Big Data 30.30
Business Continuity
Business Strategy
CRM 31.13
Customer Experience 31.66
Customer Loyalty
Design Thinking
Digital Disruption 30.14
Digital Transformation 30.20
Diversity and Inclusion 31.72
Ecosystems 30.32
Emerging Technology 30.13
Entrepreneurship
Future of Work 30.39
Innovation 30.04
Leadership 30.12
Management
Marketing 33.13
Mobility 30.65
Predictive Analytics
Retail 34.75
Sales 30.22
Social 30.16
Startups 30.15
Change Management 30.54
COVID19 30.70
Healthtech 30.24
Culture 30.22

Industry Experience

Automotive
Building Materials, Clay & Glass
Consumer Products
Engineering & Construction
Financial Services & Banking
Healthcare
High Tech & Electronics
Higher Education & Research
Hospitality
Industrial Machinery & Components
Manufacturing
Media
Oil & Gas
Other
Professional Services
Retail
Textiles Production
Travel & Transportation
Wholesale Distribution

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Publications

1 Adjunct Professor
Assistant Professor
NYU Stern School of Business
December 12, 2019
Anika is an Adjunct Professor of Marketing, Digital Marketing, Digital Strategy, Social Media and Mobile-first Marketing at the NYU’s Stern School of Business as well as at Pace University’s Lubin School of Business. She has conceptualized and launched the Masters of Science Program in Digital Marketing, at the Fairleigh Dickenson University’s Silberman College of Business.

https://www.stern.nyu.edu/faculty/bio/anika-sharma

She holds an MBA in Marketing and a BA in Psychology, as well as digital marketing certification from The Wharton School of the University of Pennsylvania.

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Tags: Customer Experience, Marketing, Retail

30 Article/Blogs
A Lens Called Optimism
LinkedIn
April 04, 2021
I have always been an optimist, but I never stopped to think why. I just wore it like a second skin, and in almost all situations it surfaced as my “why not” attitude. Did it sometimes make me go where angels feared to tread? Of course. But more often than not, it helped me manifest all that I believed could be possible. So, is optimism an attitude that can be taught?

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Tags: Future of Work, Leadership, Marketing

Science, The Real Hero
LinkedIn
March 21, 2021
Naysayers are not new to the world, and this time is no different. There are those who believe that the world is flat, that we never landed on the moon and that vaccines don’t work.
As the world continues to try and move on from a year of pause, and more of us put our belief in science by getting ourselves vaccinated, I do want to take a moment and bow my head in deep gratitude for all those who, day in and day out, were in labs across the globe, trying to get the fastest vaccine in the history of mankind, to the finish line.

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Tags: COVID19, Digital Disruption, Healthtech

Lucky Me, A Woman!
LinkedIn
March 14, 2021
Another International Woman's Day is over. Is the world for women any different? Read all about it in my latest hashtag#linkedin article as the world continues to realize how important representation is. As of 1st quarter of 2021, 41 women will lead Fortune 500 companies. That’s just 8.2%, but an improvement from the 33 companies in 2019 and 24 in 2018. Going back 20 years, there were just two companies on the list that were run by women, according to Fortune.

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Tags: Change Management, Diversity and Inclusion, Leadership

Does Love have a Color?
Import from medium.com
February 14, 2021
Anika’s Zen and The Power of GratitudeEasy Thing Called LoveI love easily. I fall in love with ideas, books, trees, shells, beaches, animals, paintings, doors, sidewalks, towns…you name it.It’s a beautiful feeling. Loving something and immersing yourself in it. This love of mine has made me

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The Power of Silence: A Date with Myself
Import from medium.com
January 10, 2021
Anika’s Zen and The Power of Gratitude: A weekly columnThe Power of SilencePreferring the Small to the LargeI guess you can call me an extrovert. I like people and I like hanging out with them and chatting them up. Having said that, I do not like large crowds preferring small, intimate gatherin

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A Sack Full of Breaths
Import from medium.com
January 10, 2021
Anika’s Zen and The Power of Gratitude: A weekly columnA Sack Full of Breaths: Anika’s Zen and The Power of GratitudeI lost a very dear ex-colleague and friend recently. We worked together almost 25 years ago. But some relationships stand the test of time and borders. His was one of them.The A

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Anika’s Zen and The Power of Gratitude
Import from medium.com
January 10, 2021
Anika’s Zen and The Power of GratitudeThey call me ‘happy’Hi. My name is Anika and one of the words that people use to describe me is, ‘happy.’ Except I was not always like this. Like all of us, I went through my own ups and downs in life. There were times when I was so low and so down th

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50 years since The Stonewall Riots, the LGBTQ’s Pink Money is estimated at $3.7 trillion
Import from medium.com
July 01, 2019
#mobilewatch #digital #socialmedia #anikasharmaToday marked 50 years of PRIDE, a big moment for both, the LGBTQ community and the brands that were a part of it. As I pen this, the streets of New York are filled with millions of people in what has been called the world’s largest LGBTQ gathering, ce

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50 years since The Stonewall Inn riots, the LGBTQ community’s Pink Money is estimated at $3.7
Import from medium.com
July 01, 2019
50 years since The Stonewall Inn riots, the LGBTQ community’s Pink Money is estimated at $3.7 trillion!#mobilewatch #digital #socialmedia #anikasharmaToday marked 50 years of PRIDE, a big moment for both, the LGBTQ community and the brands that were a part of it. As I pen this, the streets of New

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50 years since the Stonewall Riots, the LGBTQ community’s Pink Dollars are estimated at 3.7
Import from medium.com
July 01, 2019
50 years since the Stonewall Riots, the LGBTQ community’s Pink Dollars are estimated at 3.7 Trillion Dollars#mobilewatch #digital #socialmedia #anikasharmaToday marked 50 years of PRIDE, a big moment for both, the LGBTQ community and the brands that were a part of it. As I pen this, the streets o

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Facebook and Google are watching us and we are okay!
Import from medium.com
March 22, 2019
We are being watched, we are being tracked, and we are being listened to 24/7/365. This is no conspiracy theory. We know this for a fact and we are okay with it. In fact, some of the devices that are listening to us and watching us, we have consciously brought into our lives. The 7 Alexas that I hav

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Tags: Big Data, Marketing

CX, DuckDuckGo and The Rise of Personal Data Stores
Import from medium.com
March 22, 2019
Last week I spoke about how Google and Facebook were following our every move. A couple of days ago, my kids and I stopped at a place called Panera Bread for a quick bite. My daughter is a big fan of their Broccoli Cheddar soup and so am I. We were sitting together at the restaurant and talking abou

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Tags: Customer Experience

CX, DuckDuckGo and The Rise of Personal Data Stores
Import from medium.com
March 20, 2019
Last week I spoke about how Google and Facebook were following our every move. A couple of days ago, my kids and I stopped at a place called Panera Bread for a quick bite. My daughter is a big fan of their Broccoli Cheddar soup and so am I. We were sitting together at the restaurant and talking abou

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Tags: Customer Experience

Facebook and Google are watching us and we are okay!
Import from medium.com
March 15, 2019
We are being watched, we are being tracked, and we are being listened to 24/7/365. This is no conspiracy theory. We know this for a fact and we are okay with it. In fact, some of the devices that are listening to us and watching us, we have consciously brought into our lives. The 7 Alexas that I hav

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Tags: Big Data, Emerging Technology

Facebook is winning ‘The NEWS Battle’
Import from medium.com
March 05, 2019
Prince continues to be one of my favorite singers and I still remember when I first heard of his untimely death. My team and I were at the Lenovo offices in North Carolina, and someone mentioned that they saw the news on Facebook. In sheer disbelief I logged in to Facebook to see it for myself, and

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#Mobilewatch: Alexa, will you host the 91st Oscars?
Import from medium.com
February 25, 2019
As I write this, I am getting ready to watch the 91st Academy Awards or the Oscars, as it is more popularly known. Me, and 30 million other viewers from across the world will spend 3 hours celebrating the best that the entertainment world has to offer. There was a time when the viewership had reache

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Tags: AI, Mobility

Mobilewatch: Alexa, will you host the 91st Oscars?
linkedin
February 25, 2019
As I write this, I am getting ready to watch the 91st Academy Awards or the Oscars, as it is more popularly known. Me, and 30 million other viewers from across the world will spend 3 hours celebrating the best that the entertainment world has to offer. There was a time when the viewership had reached close to 40 million but it has been steadily declining over the last few years.

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Tags: Innovation, Startups, Marketing

#Mobilewatch: The power of physical stores in the digital ecosystem
Import from medium.com
February 21, 2019
It used to be fun to go to a store. The joy of seeing everything on display, the exhilaration when someone came up to help you choose the right outfit or the right pair of shoes for a very important event or the sheer desire of owning something for the very first time.I went to a school that requir

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Tags: Digital Transformation, Digital Disruption, Ecosystems

The power of physical stores in the digital ecosystem
linkedin
February 20, 2019
It used to be fun to go to a store. The joy of seeing everything on display, the exhilaration when someone came up to help you choose the right outfit or the right pair of shoes for a very important event or the sheer desire of owning something for the very first time.

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Tags: CRM, Marketing, Ecosystems

The cost of love? $20.1 billion, to be precise!
linkedin
February 14, 2019
This week, we celebrate love, making Valentine’s Day the 3rd largest consumer holiday, with average individual spend expected to be close to $160. In 2018, the power of love drove $20.1 billion in sales, of which a large chunk continued to be chocolates, flowers, dinners and of course, jewelry! But it seems like Valentine’s Day is turning into an all-embracing love holiday, with consumers expressing that they would spend on family members, friends, children’s classmates or teachers, co-workers, others (who may not fit into one of the top categories) as well as on pets. US consumers spend approximately $367million on their pets for Valentines alone.

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Tags: CRM, Leadership, Marketing, Sales

The cost of love? $20.1 billion, to be precise!
Import from medium.com
February 12, 2019
This week, we celebrate love, making Valentine’s Day the 3rd largest consumer holiday, with average individual spend expected to be close to $160. In 2018, the power of love drove $20.1 billion in sales, of which a large chunk continued to be chocolates, flowers, dinners and of course, jewelry! Bu

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The Pressure of Getting a Super Bowl Ad Right!
linkedin
February 06, 2019
Super Bowl LIII was one of most-watched shows on American television in 2019, though it’s only month 2 of the year! The New England Patriots battled with the Los Angeles Rams to win the coveted Super Bowl trophy. Though I was rooting for the Rams, the Patriots played well and won the game, fair and square. Of course, for Americans and for people around the world, the Super Bowl is more than American Football.

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Tags: CRM, Leadership, Marketing

#mobilewatch
Adage India
February 04, 2019
Adage weekly column on all things digital, with an emphasis on Mobile. Publishes every Monday morning.

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Tags: Digital Transformation, Digital Disruption, Emerging Technology

#digitalmarketing
Medium
February 04, 2019

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Tags: Customer Experience, Digital Transformation, Marketing

#digitalmarketing
Medium
February 04, 2019
A seasoned Advertising and Digital expert, Anika has worked across countries and continents and spoken at companies such as Google and universities such as NYU. She is currently Professor of Business at NYUs Stern School of Business, teaching Digital, Social and Mobile Marketing. Follow Anika on twitter @anikadas or on Medium.

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Tags: Customer Experience, Digital Transformation, Marketing

#Mobilewatch: Zen and the Art of forming your brand’s tribe on Social
linkedin
January 28, 2019
At 2.2 billion people and counting, I have always regarded facebook as the largest country in the world with no government and no flag. Facebook adds 6 new profiles every second. Consider these numbers in the context of the fact that the current population of the world stands at 7.7 billion people, of which 4.2 billion are connected to the internet. That staggering fb statistic alone should make us ponder on the power of social media.

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Tags: Social, CRM, Marketing

#Mobilewatch: From Pancakes to Zara, it is All About Owning the SERP!
Import from medium.com
January 23, 2019
Search is always laden with rich intent. A search query is the closest we will ever come to knowing what is in the mind of a potential customer. For example, today I started my day with ‘how to make pancakes from scratch’. I was already in the kitchen and my phone was next to me, so I looked it

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Tags: Mobility

Walmart is 2018’s Hero of the Year!
Import from medium.com
January 17, 2019
As digital marketers, it is important to remember that we are consumers first and marketers second. This way we can remind ourselves to walk in the shoes of the consumers we are designing experiences for. This is important whether we are selling laptops at Lenovo, shortbread cookies at Walkers’ Sh

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1.4 billion People a Year are Talking to Bots. Join them?
Import from medium.com
January 15, 2019
About a decade ago, I needed to log into a government website to make a payment. It was about 6 pm and it was the first free moment I had to visit the site. Unfortunately the site was ‘closed’. Now, remember this is a website we are talking about. Back then, the website kept the same hours as th

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Tags: AI

#mobilewatch
Adage
September 09, 2018
Mobilewatch is a weekly column by Anika Sharma on all things digital with an emphasis on mobile. The column launches every Monday, featuring interviews and insights from some of the sharpest global minds in the industry as well as academia. Log in every week to learn how brands can navigate these new always-on, multi-touchpoint, phygital, complicated consumer journeys by better understanding the technologies that define their everyday.

A seasoned Advertising and Digital expert, Anika Sharma has worked across countries, spoken at companies such as Google as well as universities such as New York University. She is currently Professor of Business at NYU's Stern School of Business, teaching Digital, Social and Mobile Marketing.

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Tags: Customer Experience, Digital Transformation, Marketing

2 Media Interviews
Lucky Me, A Woman
LinkedIn
March 14, 2021
Another International Woman's Day is over. Is the world for women any different? Read all about it in my latest #linkedin article as the world continues to realize how important representation is. As of 1st quarter of 2021, 41 women will lead Fortune 500 companies. That’s just 8.2%, but an improvement from the 33 companies in 2019 and 24 in 2018. Going back 20 years, there were just two companies on the list that were run by women, according to Fortune. #internationalwomansday2021 #iwd2021 #iwd21 #womenleaders #genderequality #diversity #womeninbusiness #women #anikasharma

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Tags: Change Management, Diversity and Inclusion, Future of Work

The Rapidly Changing Consumer
Orion Innovation
March 08, 2021
Everything today is tech-oriented. Even industries that are not inherently the definition of ‘tech,’ are playing in the space. The consumer is rapidly changing, and tech has to keep up. That’s what I love most about it. It’s evolving, it’s exciting, it’s ever-changing and it’s disruptive. By being in this space, I get to have front row seats to this amazing phenomenon. How many industries can claim that? Every day, there is a new problem to solve and every day there is a new solution to understand.

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Tags: Change Management, Culture, Customer Experience

Blog

Opportunities

1 Panel
Digital Thought leader

Location: Across the US and other countr    Date Available: May 20th, 2019    Fees: On request

Submission Date: February 14th, 2019    Service Type: Service Offered

is a recognized Global Digital Expert and Organic Growth Leader. She has over 20 years of Digital, Brand Management and Consumer Marketing experience, and was recognized as a Rising Star by both Ogilvy North America and Grey Worldwide. Anika is a regular speaker at companies like Google, Bing, and Lenovo as well as at several US universities, including NYU Stern.

Anika has an exhaustive leadership history, including ‘Mobile first’, Social, Precision Activation, Digital Strategy, and CRM amongst others, She has led several large scale digital transformations involving Content Strategy, Content Development, Search Engine Optimization, Re-platforming, eCommerce, Website Redesign, Social as well as Amazon initiatives. These initiatives have been for global brands as diverse as Dubai Tourism, Starwood Group of Hotels, MTV, Unilever, Teflon, Kevlar, Mignon Faget, Jaguar, Land Rover, Ashley Stewart, Lenovo, and luxury brands such as Hanky Panky lingerie, Corelle Brands, Evian and Bosch amongst others. The digital transformations involved navigating complex global portfolios and client+agency teams across markets such as the US, Canada, UK, Spain, Germany, Brazil, Mexico, Columbia, Russia, India, China and Australia.

At Ogilvy, Anika was the Global Business Lead for the Starwood Group of Hotels. She led multi-functional teams to drive a precision-targeted digital transformation, utilizing sophisticated CRM techniques to millions of Starwood Preferred Guest members in 110+ countries. She is credited for adopting several new initiatives, including ‘Mobile first’, video email marketing, geo-targeting and the re-launch of the ‘experiential’ member engagement initiative. These initiatives were launched across Starwood’s entire digital ecosystem, including the website and the app.

She also led DuPont’s B2B2C businesses leading profitable multi-million dollar, multi-country digital transformation of their Food & Beverages, Cosmetics, Automotive, Advance Materials and Packaging businesses. These digital initiatives were at a corporate, BU and brand level. She globally repositioned iconic brand Teflon, leading cross-functional glocal teams to execute a 360 degree integrated brand campaign for the B2B and the B2B2C space. Other brands she led to successful digital transformations included Kevlar, Nomex, Sentryglas, Corian and Tyvek. Anika was recognized as a Rising Star by Ogilvy North America.

As BBDO’s Digital Global Account Lead on Dubai Tourism, Anika led the team responsible for transforming Dubai into a global tourist destination well on its way to reaching its goal of 25 million visitors, establishing Dubai as a top 10 tourist destination by the year 2020. The digital transformation of the ‘Brand Dubai’ experience included the launch of the new Dubai website, the Dubai app, social media and content strategy across 5 global markets as well as several other Omni-channel experiences such as the #mydubai social initiative. Anika was also responsible for initiating and launching an integrated multi-media campaign to drive seasonal traffic from 16 countries to Dubai.

At Lowe and Grey Worldwide, Anika led a portfolio of global consumer accounts including Unilever and Johnson & Johnson across global markets and channels. For Unilever, Anika was the Account Head responsible for the Soaps and detergents category, trusted with the successful relaunch of the world’s largest volume brand. Anika won the Unilever Chairman’s award for outstanding performance.
At Grey, Anika launched the Cough and Cold OTC offering for Johnson & Johnson, was the global lead for Evian Water and launched Bosch’s Home offerings. She was recognized as a rising star by Grey South East Asia.

In her most recent role, Anika was the Vice President of Client Services & Growth at NetElixir, leading eCommerce strategy portfolios for NA clients and key partnerships with Google, Microsoft, Facebook, and UPS to deliver profitable portfolio YOY growth of more than 40% for clients such as Lenovo, Walkers Shortbread, Corelle Brands and Hallmark.

Anika is an Adjunct Professor of Marketing, Digital Marketing, Digital Strategy, Social Media and Mobile-first Marketing at the NYU Stern School of Business, the FDU Silberman College of Business and the Rutgers Business School. She was instrumental in the conception and launch of the Masters of Science in Digital Marketing program at Fairleigh Dickinson, a testimonial to her expertise in this field.
Anika recently launched a weekly column with Adage called #MobileWatch, a playground for all things digital with an emphasis on consumer journeys. She holds an MBA in Marketing and a BA in Psychology. Anika has also completed the Digital Marketing, Social Media and eCommerce course from The Wharton School of Business.

Anika can be reached at: anikadas@gmail.com
Anika’s Adage column can be accessed here: http://www.adageindia.in/tagsearchlist/tag-key,query-mobile-watch.cms
Connect with Anika on LinkedIn here: https://www.linkedin.com/in/digitalanikasharma/

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