The Science of Solar Panels
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March 18, 2019
Here is how solar panel installations work. First, the sun shines on the solar panel on the roof. Then, the panel converts energy to direct current flowing through the inverter. Finally, the inverter converts electric energy from DC to AC. Solar energy is very simple and clean, and it is quickly be
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Tags: Social, Renewable Energy
Knowing Your Boundaries: A Key to Understanding Our Global Crises
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March 13, 2019
Is there one thing that is common to all of our major global crises; crises as diverse as sexual harassment and assault, mass immigration and globalization, technologies advancing beyond our control and global environmental destruction? As a holistic philosopher, I strive hard each day to appreciate
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Tags: Social, Leadership
A Dietary Evolution: A Glimpse at the History of Food and Carbs in New York City
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February 28, 2019
In the early settlement of New York, during the colonial era, the working class was comprised of small landowners and people who worked for the households of upper class, large landowners along the Hudson. These people were subject to the seemingly feudal system of upper class landowners who compete
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Tags: Culture
How To Teach Science at School? Less Expert Talk, According To The Expert Darwin
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February 28, 2019
When the news came in America that Finnish schools promoted free play over homework, education seemed under attack. How would climbing trees and playing tag be more pedagogical than being sent home to read a children’s version of Shakespeare or watch a cartoon based on Charles Darwin’s t
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Tags: Innovation, Culture
Studying Music Abroad
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February 28, 2019
Students of the arts might enjoy exploring the idea of studying abroad with a gap year travel program. In particular, students of ethnomusicology, a field which studies the music of different cultures and the relationship between music and culture, can benefit from studying abroad. Take, for instan
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Tags: Innovation, Edtech
It's not easy to get published in Newsweek. Thought Leader Spotlight.
linkedin
February 07, 2019
Today, a piece appeared in Newsweek that I had to share. It's about robots. Industry, and our workforce, is changing rapidly through digitization and automation. I watched the Superbowl last weekend, for the ads, like everyone else. The theme seemed to be robots, robots, robots. Every other ad included something with robots.
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Tags: Leadership, Marketing
New perspectives on science communication
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February 04, 2019
By Faisal Hossain and Claire Beveridge – University of Washington, WA; Colleen M. Iversen – Oak Ridge National Labs, TN; Patricia Silveyra – University of North Carolina, NC; Ali Nouri, Federation of American Scientists, DC; Alison Sheets – Nike Inc. OR; and Ali Douraghy – Lawrence B
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Tags: Management, Leadership
Will China’s moon landing launch a new space race?
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January 30, 2019
China became the third country to land a probe on the Moon on Jan. 2. But, more importantly, it became the first to do so on the far side of the moon, often called the dark side. The ability to land on the far side of the moon is a technical achievement in its own […]
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Tags: Digital Disruption, Govtech
‘The Good Place’: Good Show, Bad Ethics
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January 14, 2019
My daughter and I have been watching a US TV series over the summer called ‘The Good Place’. We enjoy it and find it one of the funniest and cleverest comedies we have seen for some time. What makes it interesting for me as a philosopher, is that it is a show about ethics and […]
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Searching for a Warm Home: Women and the Italian Refugee Crisis of World War I
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December 31, 2018
In a 1918 article about aid programs for refugee women and children in Italy, Ernesta Fasciotti recalled an encounter with a family she could not forget, describing her impression of a refugee woman: “a true lady, fine and delicate, who was carrying at her breast a newborn of a few months, and had
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This Is Gold for Entrepreneurs and...PowerPoint Users
linkedin
December 17, 2018
This is LinkedIn article by Matt Estes who has funded half a billion in digital businesses. Not only does it have LinkedIn's original pitch deck but Drop Box and Air BnB's too. Then, it finishes with a link to a spreadsheet listing 750 seed funders. Just in case you need capitol.
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Tags: Leadership, Marketing
My Card
linkedin
December 16, 2018
Today, leading global brands entrust HippoThinks for Thought Leadership, Authority, and Content Marketing in the form of Articles, OpEds, Blogs, White Papers, and Key Notes.
Hippo executes thought leadership strategy and content creation for startups to the Fortune 500 in technology, finance, science, education, entrepreneurship and business for clients like Verizon, Department of Homeland Security, RackSpace, Katz Media, Girl Scouts USA, Orvis, Pro-Vigil, Wunderman, Cushman and Wakefield, Dun & Bradstreet, Sherpa Foundry, Monks Hill Ventures, Arms Machine Learning Group and CrowdStreet, Inc.
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Tags: Leadership, Marketing, Entrepreneurship
Colonizing Mars Means Contaminating Mars – And Never Knowing For Sure If It Had Its Own Native Life
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December 14, 2018
The closest place in the universe where extraterrestrial life might exist is Mars, and human beings are poised to attempt to colonize this planetary neighbor within the next decade. Before that happens, we need to recognize that a very real possibility exists that the first human steps on the Martia
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The Surprising Way Plastics Could Actually Help Fight Climate Change
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December 05, 2018
What do your car, phone, soda bottle and shoes have in common? They’re all largely made from petroleum. This nonrenewable resource gets processed into a versatile set of chemicals called polymers – or more commonly, plastics. Over 5 billion gallons of oil each year are converted into plastics
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Tags: Sustainability, Climate Change, Renewable Energy
Thoughts on Thought Leadership: Crafting the Voice of Intelligent Leaders that Stand Out to be Heard.
linkedin
December 04, 2018
What do the CEO of Girl Scouts USA, a senior Machine Learning executive, and one of the nations largest commercial real estate firms have in common? For one, great editors. Editors who know how to polish academic research into shiny engaging business writing that gets read and appreciated by sophisticated audiences. In today's world of content overload, it's not only important to show up, and show up often, it's critical to stand out. Easier said than done.
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Tags: Leadership, Marketing
How To Develop Ideas For Thought Leadership That People Actually Want To Read
linkedin
November 24, 2018
How To Develop Ideas For Thought Leadership That People Actually Want To Read
Think of the best thought leadership piece youve ever read. Now think about why you remember it. Did it offer a new and perhaps bold perspective? Did it impart knowledge about a subject that only an expert or insider would know? Did it make you feel inspired? Good thought leadership should do all of those things, and more.
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Tags: Leadership, Marketing
From Big Things Little Things Grow
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November 14, 2018
This article is for those who, like me, despair over the performance of our global leaders who seem intent on accelerating us towards self-destruction. I hope to give some guidance as to how we can judge them and what we should look for in good leadership. There is a popular song in Australia which
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Why Trade Publications Should Be Part of Your Thought Leadership Campaign
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October 12, 2018
Many of our clients come to us with the desire to place their thought leadership in flashy publications like Forbes, the Wall Street Journal, and TechCrunch—you know, places that’ll make your dinner party companions ooh and aah. And while we’re big fans of publications like those, some savvy c
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How to Build a Corporate Thought Leadership Strategy
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September 28, 2018
If you oversee marketing at a large company, you might have bandied about the idea of “getting into” thought leadership—and found yourself stalling again and again. In some ways, it’s much easier to write a LinkedIn post on your own than to figure out a large scale thought leadership strateg
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Can I Mention My Company in a Thought Leadership Article?
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September 14, 2018
We get variations of this question from our thought leadership clients all the time. Of course they understand that Forbes won’t publish 800 straight words of self-praise—but what about a piece describing this cool new program they just launched? Or this resource that they offer, or this researc
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4 Great Ways to Use Content Marketing for Sales
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August 31, 2018
“Content” is a buzzword on everyone’s minds these days. You could probably rattle off several reasons for that right off the bat: good content drives web traffic, creates inbound customer interest, and helps you establish a name for yourself as a leader in your industry.But did you know you ca
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Tags: Marketing, Sales
How Blockchain Could Put An End To Fake Online Identities
Forbes
August 20, 2018
HIPPO THINKS helped client Cordurouy's Nathan Petijohn get published in Forbes.
Contributor
Nathan Pettijohn
I write about innovations in media and digital strategies.
I am a talent manager, producer and growth hacker. In 2011 I founded Cordurouy, where I currently serve as CEO. Cordurouy leads digital strategy for numerous brands, agencies and influencers, helping them navigate the intersection of media and technology. As a talent manager, I represent business leaders and innovators such as Janice Bryant Howroyd (founder and CEO of The ActOne Group, on the Forbes list of America’s Self-Made Women). I am the coauthor of Zen and the Art of Admin Tasks, a tactical guide to outsourcing your administrative work so that you can focus on driving exponential value in your personal and work life.
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Tags: Cryptocurrency, Leadership, Marketing
What Can a Great Blog Content Strategy Do For You?
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August 17, 2018
By Diane Prince, Global Head of Sales, and Jaimie Seaton, Associate EditorBlogging has come a long way since the early days of the Internet, when bloggers were considered to be amateur diarists who happened to post their musings online. A good blog can launch a career or become a publishin
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Pitching 102: Troubleshooting Placement for Thought Leadership Pieces
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August 03, 2018
In our post Pitching 101: Or, Everything You Need to Know About Placing a Piece in Forbes, we went over the basic process of placing thought leadership pieces, like why it’s different from normal PR pitching and why it can sometimes take a really long time even if your piece is great.In this follo
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Tags: Marketing, Public Relations
Pitching 101: Or, Everything You Need to Know About Placing a Piece In Forbes
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July 20, 2018
Of all steps in the thought leadership process, pitching is definitely the most confusing for our clients. We will spend a few weeks to a month communicating regularly about a piece in progress, checking in to get their feedback, explain our changes, brainstorm ideas, and so on. Then finally, the pi
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Thought Leadership Strategy for Total Beginners
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July 06, 2018
Picture this: it’s 2 AM, you have a self-imposed blog deadline the next day, and here you are, down a rabbit hole on Google, desperately trying to figure out how to get started writing thought leadership for the first time. You’ve heard that putting your ideas out there is the key to attracting
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3 Reasons Academic Research is a Thought Leader's Secret Weapon
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June 22, 2018
So you want to become a thought leader. Your brain’s awash in visions of viral LinkedIn blog posts and Medium essays; you dream of a column in Forbes and a Sheryl Sandberg-esque book deal down the road. The last thing you’re thinking about is… school. In fact, the halls of academia seem like a
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Write Like a Thought Leader, not Like a Jerk: How to Voice an Opinion Without Giving Offense
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June 08, 2018
By Richelle South, Content Strategist for APAC, Hippo Thinks“I don’t want to sound like a braggart.” “But what if I’m wrong?” “My network is small, and I can’t have potential clients getting offended.” These are just a few of the reasons my clients have told me that they are hesita
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Will smart home tech make us care more about privacy?
Tech Crunch
June 01, 2018
Hippo Thinks helped client Alpha Edison's get published in Tech Crunch
Fen Zhao is an early stage investor at Alpha Edison who previously developed public private partnerships at the National Science Foundation in the areas of data science and cybersecurity.
To get engaging content that captivates your audience published, contact Chuck Wolf at Hippo Thinks.
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Tags: Cybersecurity, Culture, Privacy
Protect the Environment, Protect Your Business If your company depends on abundant natural resources, supporting environmental causes is smart business -- but it's also so much more.
Entrepreneur
April 07, 2018
Hippo Thinks helped Orvis Ceo get published in Entrepreneur
Leigh “Perk” Perkins, Jr is CEO of Orvis, which donates 5 percent of pre-tax profits to protecting nature. He is an accomplished fly fisherman, wingshooter, canoeist, cross-country skier and bird watcher who has served on the boards of numerous conservation organizations over the past 25 years.
To get published with engaging content today call Chuck Wolf, Content Strategist with Hippo Thinks. L.A.
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Tags: Culture, Leadership, Marketing
5 Lessons We Learned from Adding 10 Terabits-per-Second to Our Network in 18 Months Flat
CIO Review
February 01, 2018
Hippo Thinks helped Verizon get published in CIO Review:
Kyle Okamoto, VP of Network, Technology and Operations, Verizon Digital Media Services
This article had an estimated 17,500 views.
email Chuck Wolf, Content Strategist at Hippo Reads today for more information on getting published
chuck@hipporeads.com
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Tags: Big Data, Leadership, Marketing
How Smart Is Your Security Network? Analytics-driven security is driving the state-of-the-art forward.
Thought Leadership Writing and Publishing