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Renato Sant Anna

São Paulo, Brazil

Education
• Postgraduate lato sensu (Specialization level) - MBA in Digital Business at USP/Esalq - Dez/2023
• Postgraduate lato sensu (Specialization level) - MBA Analytics in Big Data at FIA Business School - 2017
• Postgraduate lato sensu (Specialization level) - MBA in Marketing at FGV (Fundação Getúlio Vargas) - 2012
• International Experience – EF Language Schools in USA - (March - June) of 2010
• B. Eng. in Computer Engineering at UMESP - Universidade Metodista de São Paulo – 2009

Professional Experience
Since 2015, I have shifted my career focus to work as an Insights Consultant, specializing in Digital Transformation, Business Design, and Innovation. I leverage the results of Data Analysis to provide a deeper "meaning" and context to the data by utilizing the art of Data Storytelling. I diligently analyze business context and processes, prioritizing staying informed about the competitive landscape for situational awareness. By providing early warnings and offering prospective scenarios, I play a vital role in shaping strategic and tactical actions. This process helps to identify blind spots when using Marketing Intelligence on digital channels. My expertise extends to Product Marketing, Market & Roadmap Research, Trend analysis and understanding consumer behavior insights. The ultimate goal is to generate new revenue sources through Product Innovation by delivering tangible results. It also involves generating actionable insights and recommendations for effective decision-making.

Available For: Advising, Authoring, Consulting, Speaking
Travels From: São Paulo, Brazil
Speaking Topics: AI Applications for Business, GenAI Strategy, Agentic AI as GenAI 2.0, Digital/AI Literacy, Autism and GenAI

Renato Sant Anna Points
Academic 0
Author 14
Influencer 2
Speaker 13
Entrepreneur 0
Total 29

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type:
Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Number of Employees: Undisclosed
Company Founded Date: Undisclosed
Media Experience: 10
Last Media Interview: 08/07/2024

Areas of Expertise

Agentic AI 32.49
Agile 30.03
AI 30.17
Analytics
Business Continuity
Business Strategy 30.10
Careers
Change Management
Cloud 30.03
Culture
Customer Experience
Cybersecurity
Design Thinking
Digital Disruption
Digital Transformation 30.32
Education
Emerging Technology
Entrepreneurship
Future of Work 30.16
Generative AI
Innovation
IT Leadership
IT Strategy
Leadership
Lean Startup
Marketing
Open Innovation
Personal Branding
Risk Management
Startups
Sustainability 30.08

Industry Experience

Publications

14 Article/Blogs
Zero-Click Searches, Zero-Click Content, and the Role of Agentic AI and GenAI in Shaping Digital Engagement
Renato Azevedo Sant Anna
May 27, 2025
The evolving landscape of digital engagement is being reshaped by zero-click searches and zero-click content, with agentic AI and Generative AI (GenAI) playing a pivotal role. User interactions are moving away from traditional search results toward immediate, embedded answers and experiences powered by intelligent AI agents. This shift has significant implications for marketers, content creators, and businesses aiming to capture attention and provide value in a world where information is accessed without clicks. By exploring current trends, technologies, and strategic approaches, the discussion reveals how agentic AI and GenAI are transforming user behavior, content creation, and the future of digital interaction.

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Tags: Agentic AI, AI, Digital Transformation

The Energy Dilemma of Exponential AI Growth: A “What If?” Scenario for Global Policymakers and Industry Leaders
Renato Azevedo Sant Anna
May 22, 2025
Article Description

This article examines the critical challenge of scaling global energy infrastructure to meet the explosive growth of generative AI and agentic AI technologies. Highlighting the rising power demands of massive datacenters like OpenAI’s Stargate, it explores scenarios from smart capacity expansion to systemic blackouts, emphasizing ethical dilemmas, engineering solutions, and policy responses.

The piece offers fresh insights on energy as a strategic asset, AI’s dual role as energy consumer and manager, and the need for agile regulation and international cooperation. It calls on executives and IT leaders to adopt integrated strategies that balance innovation, equity, and resilience in an increasingly complex digital and energy landscape.

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Tags: Agentic AI, AI, Sustainability

Agents as a Service (AaaS): The Rise of Composable Business and the Art of API Arbitrage
Renato Azevedo Sant Anna
May 18, 2025
This article examines how Agent as a Service (AaaS) is reshaping the SaaS landscape by enabling organizations to orchestrate modular, API-driven ecosystems that accelerate innovation and agility in today’s volatile digital economy. It highlights the strategic value of API arbitrage—the dynamic selection and combination of APIs to optimize cost, performance, and features—as a powerful source of competitive differentiation. The article also addresses the risks of dependency through redundancy and advanced orchestration. Emphasizing the rise of agentic AI as autonomous orchestrators, the piece explores how businesses can move beyond resilience toward antifragility—learning and evolving through controlled chaos. Ultimately, it calls on leaders to embrace composability not just as technology, but as a dynamic strategy for continuous reinvention and competitive advantage.

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Tags: Agentic AI, AI, Digital Transformation

The Intentional Internet: How Prosumer 2.0 and Agentic AI Are Shaping the Next Digital Revolution
Renato Azevedo Sant Anna
May 15, 2025
Description:
Explore how the convergence of Prosumer 2.0—empowered, participatory consumers—and Agentic AI—autonomous, decision-making artificial intelligence—is driving the next wave of digital transformation. This article unpacks the intentional internet’s emerging landscape, where users are not just passive recipients but active creators and collaborators, reshaping industries, business models, and digital experiences. Discover how this dynamic duo is redefining value creation, enhancing personalization, and accelerating innovation, while offering strategic insights for leaders aiming to harness these forces in a volatile and complex digital world.

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Tags: Agentic AI, AI, Digital Transformation

Beyond Automation: How Human Expertise Will Power the Agent-as-a-Service Revolution and Redefine the API Economy by 2027
Renato Azevedo Sant Anna
May 04, 2025
This article explores the rapid evolution of digital ecosystems and the future of Digital Transformation, highlighting the rise of Agent as a Service (AaaS), multi-agent systems, and the transformation of the API economy. It examines how knowledge workers and consultants are shifting from task execution to ecosystem orchestration, becoming architects of hybrid intelligence. The text emphasizes the importance of algorithmic experience and user trust, outlining strategies for ethical governance, continuous adaptation, and human-centric innovation. Drawing on recent research and industry examples, it provides actionable insights for organizations aiming to lead in a future where humans and autonomous agents co-create value within intelligent networks.

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Tags: Agentic AI, AI, Digital Transformation

The New Architects: How Generalist Consultants Are Designing the Future in an Era of Intelligent Agent Marketplaces
Renato Azevedo Sant Anna
April 27, 2025
Explore how generalist consultants are becoming the new architects of the future by harnessing the power of intelligent agent marketplaces. Learn how their multidisciplinary expertise drives innovative business design, digital transformation, and strategic advantage in an AI-driven world. Discover practical insights and trends shaping industries and unlocking new growth opportunities in the era of intelligent automation.

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Tags: Agentic AI, AI, Digital Transformation

Paradigmatic Inertia: When Yesterday's Success Becomes Tomorrow's Obstacle
Renato Azevedo Sant Anna
April 15, 2025
Discover the critical concept of "paradigmatic inertia" and why even the most successful companies risk irrelevance if they fail to adapt. Explore how GenAI and Agentic AI are redefining industry paradigms, with real-world examples from Kodak to Hugging Face. Learn actionable strategies for executives and tech leaders to break free from outdated mental models, foster innovation, and build future-ready teams in an era of relentless digital disruption.

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Tags: Agentic AI, AI, Digital Transformation

PUC Angels Event: AI Agents and Their Role in Transforming the Job Market
Renato Azevedo Sant Anna
April 12, 2025
AI Agents and Workforce Transformation: Insights from PUC Angels

This article highlights key discussions from the PUC Angels event (April 10, 2025), where speakers Renato Azevedo Sant Anna and Jessé Freitas analyzed how AI agents are reshaping the labor market. Topics include deskilling, where technology lowers entry barriers for specialized roles, and strategies like upskilling and reskilling to adapt to hybrid work environments.

Insights cover the rise of Vertical AI for niche applications, opportunities for freelancers leveraging AI tools, and challenges in implementing AI systems effectively. The piece emphasizes collaboration among businesses, individuals, and governments to ensure technology amplifies human potential rather than replacing it.

Tags: #FutureOfWork #AI #Deskilling #Upskilling #Reskilling #Innovation #DigitalTransformation

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Tags: Agentic AI, AI, Digital Transformation

Navigating the Agentic AI Revolution in a VUCA World: How MCP and Manus Are Redefining Strategic Agility
Renato Azevedo Sant Anna
March 10, 2025
Discover how organizations can navigate rapid technological disruption in a VUCA world using the OODA Loop framework. Explore insights from Amy Webb's SXSW 2025 keynote on intentional future planning and learn how transformative AI advancements like Anthropic's Model Context Protocol (MCP) and China's autonomous AI agent Manus are reshaping decision-making cycles. Gain actionable strategies for thriving amid accelerating innovation.

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Tags: Agentic AI, AI, Digital Transformation

Agentic AI: Unlocking Smarter, Faster, and More Human-Centric Businesses
Renato Azevedo Sant Anna
February 27, 2025
Agentic AI has the potential to transform business operations by combining machine intelligence with human creativity to enhance innovation and efficiency. The article emphasizes its importance in today's competitive environment, particularly for decision-making, customer-centric innovation, and operational effectiveness. Renato highlights human-machine collaboration, adaptability, and scalable intelligence as crucial for successful implementation. Real-world examples show how organizations can improve customer experiences, healthcare outcomes, and financial services using Agentic AI. The piece concludes by urging business leaders to adopt this technology and promote a collaborative culture for sustainable growth in a digital landscape.

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Tags: Agentic AI, AI, Digital Transformation

The Expedited Evolution of AI: From Generative AI to Agentic AI and Beyond
Renato Azevedo Sant Anna
February 17, 2025
In our rapidly changing digital world, Artificial Intelligence stands as a prime example of technological acceleration. Since the dawn of the generative AI revolution, we have witnessed a transformation that has both redefined industries and reshaped our understanding of technological potential. Today, with the emergence of Agentic AI, we find ourselves at the intersection of innovation and philosophy. Insights from Media Studies and scholars like Marshall McLuhan, Paul Virilio, and Pierre Lévy offer profound perspectives on our digital future.

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Tags: Agentic AI, AI, Digital Transformation

Transforming the Future: The Rise of Agentic AI in Enterprises - Part 2 of 2
Renato Azevedo Sant Anna
January 10, 2025
Picture this: by 2027, a staggering 50% of enterprises will deploy AI agents, a significant increase from the 25% expected in 2025, according to a study from Deloitte. This isn't just a trend; it's a revolution in how we work. The clock is ticking, and the opportunity to shape the future of productivity is slipping away. Those who seize this moment will lead the charge in redefining their industries—while others watch from the sidelines. The time to act is now; the future won't wait.

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Tags: Agentic AI, Agile, Digital Transformation

Transforming the Future: The Rise of Agentic AI in Enterprises - Part 1 of 2
Renato Azevedo Sant Anna
January 06, 2025
According to Garter, by 2028, imagine a world where 33% of enterprise software is autonomously making decisions, reshaping the very fabric of workplace productivity, compared to less than 1% in 2024. This monumental shift will enable 15% of daily work decisions to be made without human intervention, fundamentally altering how organizations operate. As businesses embrace this evolution, understanding the implications and opportunities of agentic AI becomes crucial for leaders across sectors.

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Tags: Agentic AI, AI, Digital Transformation

Embracing the Future: Tech Trends to Watch as We Enter 2025
Renato Azevedo Sant Anna
November 19, 2024
Are you ready for the technological revolution that will redefine our lives in 2025? As we prepare to step into this new era, a wave of transformative technology is set to reshape industries and enhance our daily experiences. Here are the key trends that will inspire and guide us forward:

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Tags: Agentic AI, AI, Cloud

1 Keynote
Transformação do Trabalho com Agentes de Inteligência Artificial
PUC angels
April 10, 2025
I had the honor of co-leading a keynote session at the recent online PUC Angels event on April 10, where we delved into an engaging and multifaceted discussion on the transformative effects of artificial intelligence on the labor market. Together with Jessé Freitas, we provided valuable insights that shed light on the phenomenon of deskilling. Instead of viewing it solely as a threat, we explored it as a complex dynamic that reshapes competencies, demands adaptation, and creates new opportunities for professionals and organizations alike.

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Tags: Agentic AI, Digital Transformation, Future of Work

1 Speaking Engagement
Painel Estratégico - A Revolução da IA Agêntica: Liderando na Era da Autonomia
Renato Azevedo Sant Anna
April 14, 2025
A revolução cognitiva já começou — e a Inteligência Artificial (IA) agêntica não está mais esperando ordens. Ela pensa, decide e age. A pergunta é: você ainda lidera… ou foi ultrapassado sem perceber?

Nesta nova era, a IA agêntica está redefinindo o papel da liderança nas empresas, proporcionando uma oportunidade única para aqueles que estão prontos para adotar essa mudança. Hoje, dia 14 de abril, às 21h, convido você a se juntar a nós em uma live reveladora, onde Thayron Sabino e eu, Renato Azevedo Sant Anna, discutiremos como a nova geração de IA está impactando a liderança e as operações empresariais.

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Tags: Agentic AI, Business Strategy, Digital Transformation

Thinkers360 Credentials

1 Badge

Blog

Opportunities

1 Content Strategy
AI Content Strategy for Executive Thought Leaders

Location: Virtual    Fees: 2500

Service Type: Service Offered

I partner with executives and IT leaders to co-create dense, technically grounded content that educates and influences LinkedIn audiences, reinforcing your authority with a clear executive vision.

What I offer:

Collaborative strategy focused on deep, research-based insights and practical expertise.
Curated content blending technical rigor with strategic perspective.
Guidance to articulate complex ideas clearly and authoritatively.
Ongoing support to sharpen your leadership voice and drive meaningful engagement.

Result:
Over time, you can cultivate a deeply informed audience while establishing a robust reputation as an authoritative thought leader in your industry.

Ready to build a powerful, executive-level AI content strategy?
Let’s connect!

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