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Rob Tiffany

Research Director at IDC

Seattle, United States

A Research Director at IDC focused on cloud and edge computing, Rob has held technical leadership roles at Ericsson, Hitachi, and Microsoft.

As Vice President and Head of IoT Strategy at Ericsson, he drove 5G connection management with the IoT Accelerator and participated in global M&A activities. As Chief Technology Officer at Hitachi, he received the Presidential “Product of the Year” award for designing the Lumada Industrial IoT platform which landed in Gartner’s “Leaders” Magic Quadrant. Spending most of his career at Microsoft, Rob was Director and Global Technology Lead for the Azure IoT cloud platform which also made it to Gartner’s “Leaders Quadrant.” Prior to Microsoft, he co-founded NetPerceptor developing one of the industry’s earliest Enterprise Mobility Management (EMM) platforms for smartphones.

As a bestselling author and keynote speaker, Rob is a frequently sought-after source of insights globally. He’s been featured in Wired, Forbes, Fierce Wireless, Inc. Magazine, Dataconomy, Thinkers360, Onalytica, Mobile World Live, Techonomy, and SXSW.

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: Seattle, WA
Speaking Topics: Internet of Things, Digital Twins,

Speaking Fee $10,000 (In-Person)

Rob Tiffany Points
Academic 0
Author 301
Influencer 474
Speaker 11
Entrepreneur 140
Total 926

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Minimum Project Size: N/A
Average Hourly Rate: N/A
Number of Employees: 1,001-5,000
Company Founded Date: Undisclosed

Areas of Expertise

5G
Analytics
Big Data
Business Strategy 30.68
Climate Change
Cloud 31.96
Culture 31.14
Cybersecurity
Data Center
Digital Disruption
Digital Transformation 31.56
Digital Twins 41.60
EdTech
Emerging Technology
Entrepreneurship
FinTech
Innovation 30.33
IoT 31.98
Leadership
Lean Startup
Management
Marketing
Mergers and Acquisitions
Mobility 76.86
National Security
PropTech
Security
Smart Cities
Social
Startups
Supply Chain
Sustainability 32.60

Industry Experience

Aerospace & Defense
Agriculture & Mining
Financial Services & Banking
High Tech & Electronics
Manufacturing
Oil & Gas
Professional Services
Retail
Telecommunications
Travel & Transportation
Utilities

Publications

1 Advisory Board Membership
Advisor, TEAL
TEAL
January 03, 2022
Advising the founders on IoT trends and strategy

See publication

Tags: IoT, Business Strategy

1 Author Newsletter
Private AI > Chapter 1
Linkedin
February 06, 2025
More and more organizations are looking to create Private AI infrastructure to drive insights and value from their private data. That said, they're only familiar with using public cloud-based offerings like ChatGPT and Claude. Leaders don't want their sensitive corporate to data to leak into public large language models (LLMs), but they don't know how to get started with private LLMs.

See publication

Tags: Digital Transformation, IoT, Mobility

3 Board Memberships
Board Member, IoT World Today
IoT World Today
January 01, 2020
Collaborate with other board members to deliver Internet of Things and Digital Transformation content and best practices for in-person and online events and to drive media roadmap.

See publication

Tags: IoT

Board Member, Elevate Our Kids
Elevate Our Kids
January 01, 2020
Board member for a non-profit organization with a mission to put a computing device and Internet connectivity in the hands of every child in underserved communities to empower their education.

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Tags: IoT, Education

Board Member, Washington IoT Council
Washington IoT Council
January 02, 2017
Collaborate with fellow board members, industry leaders and the state government to support the local economic growth of Washington State's IoT ecosystem.

See publication

Tags: IoT, Ecosystems

5 Books
Mobile Strategies for Business: 50 Actionable Insights to Digitally Transform Your Business
Blackcomb Press
January 17, 2016
The mobile tidal wave has permanently transformed the consumer world and now it's washing up on the shores of the enterprise. This drives the need to mobilize existing applications, modernize infrastructures, build new apps for employees and customers, and bring order to your environment via enterprise mobility management. Mobile Strategies for Business guides you through this transformation and drives positive outcomes including reducing expenses, improving employee productivity, increasing revenue, boosting user engagement and reducing risk.

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Tags: Mobility

Walking to Omaha Beach
Blurb
January 23, 2015
A trip to visit the D-Day beaches in the Normandy region of France takes an interesting twist. Take a visual journey through the beautiful French countryside and soak in the history of the largest military invasion in history.

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Tags: Culture

Keeping Windows 8 Tablets in Sync with SQL Server 2012: Private and Hybrid Cloud Solutions for the Mobile Enterprise
Hood Canal Press
May 01, 2013
Give your company a competitive advantage by creating mobile business apps for the world’s first enterprise-class tablet.

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Tags: Cloud, Digital Transformation, Mobility

Enterprise Data Synchronization with Microsoft SQL Server 2008 and SQL Server Compact 3.5 Mobile Merge Replication
Hood Canal Press
June 26, 2009
With the world's largest organizations rolling out tens of thousands of Microsoft Windows Phones, Slates, laptops, tablets and netbooks to empower their respective mobile workforces, the ability to create mobile line of business solutions that support large numbers of users is absolutely critical. In his fourth book on mobile infrastructure and development, Rob Tiffany shows you how to take the SQL Server data you use to run your organization and make it available to all of your mobile employees.

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Tags: Digital Transformation, Mobility

Mobile Application Architecture Guide: Patterns and Practices
Microsoft Press
January 01, 2008
Application architecture pocket series

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Tags: Mobility

1 Founder
Digital Insights
Digital Insights
January 03, 2022
At Digital Insights, we provide strategy, technology, and execution to deliver value from data to drive sustainable agriculture.

Since management and improvement requires measurement, our building blocks for success include sensors to measure the physical world, networks to transport measurements, digital twins to track assets and manage data, analytics to derive insights, and automation to scale improvements.

We combine those building blocks to drive smart, sustainable agriculture that requires fewer natural resources to deliver crop yields for growers and put food on the table.

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Tags: IoT, Sustainability, Digital Twins

1 Industry Council Member
Innovation Advisory Council Member, Vation Ventures
Vation Ventures
January 01, 2018
Connecting startups, venture capital and large enterprises to drive innovation.

See publication

Tags: Innovation, IoT, Venture Capital

1 Keynote
Getting to Net Zero with the Industrial Internet of Things and Digital Twins
IoT in Oil and Gas Conference
September 12, 2022
If you can't measure it, you can't manage it, or improve it.” This variation on a famous quote by management guru Peter Drucker has been a driving force in managing people and processes in the most successful companies over the last century. When it comes to everything else, you need IoT to measure it and digital twins to manage and improve it. The drive toward net-zero emissions is an all-hands-on-deck imperative requiring new levels of innovation throughout the oil and gas industry. Join Rob as he shows you how digital technologies like digital twins and IoT have an important role to play in this transition.

See publication

Tags: IoT, Sustainability, Digital Twins

1 Panel
Fireside Chat: Tackling Emissions and Executing at Scale
Energy Conference Network
March 27, 2024

See publication

Tags: Sustainability

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