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Matthew Loys Duncan (he/him)

Head of Thought Leadership on the Future of Work at Microsoft

Greater Seattle Area, United States

An empathetic leader (CMO/VP) and product strategist experienced in positioning and bringing online services, mobile apps and software innovations (Cloud) to market for optimal awareness, financial gain and social impact.

I'm the one the CEO/board relies on to set market position, direct product messaging, understand the customer, create a connected brand story, build demand and trusted partnerships -- and tell it like it is. My playbook has led to two IPOs, four acquisitions and the founding and sale of my own company.

Highly creative, yet analytical, I focus on the critical intersection of brand, technology and social purpose. I seek real outcomes in alignment with corporate values and business interests. Currently working on digital health, well-being and connected workplace, I've initiated programs that uniquely lift up organization’s people, profit and the planet. That's when I am happiest, making the lives of others better.

It takes an entrepreneurial spirit, genuine collaboration and bulldog tenacity to innovate in business today and make change. My peers think I have that.

“Matthew is a visionary marketing executive, effective leader, and energetic team member - an asset to any business, especially ones trying to grow quickly or tackle new markets or problems.“

Specialties:

Leadership
- Coach
- Innovator
- Empathetic
- Inclusive
- Collaborator
- Spokesperson

Marketing
- Market Strategy, Planning
- Product Positioning
- Storytelling
- P&L/Budget Management
- Brand Identity
- Communications
- Content, Design, Video
- Public Relations, Community
- Digital, Social Media, SEO, SEM
- Customer Acquisition, Retention
- Closed-loop CRM
- B2B, B2C

Product
- Category Design
- Market Research, Segmentation
- Customer Discovery, Advocacy
- Human-based Design, Gamification
- Launches, Planning
- Business Development
- Sales Support
- Online, Mobile, Cloud, Software

Corporate Social Responsibility
- Culture Strategy
- Cause Marketing
- Citizenship, Public Affairs
- Reputation Management
- Event Sponsorship
- Celebrity Endorsement

Matthew Loys Duncan (he/him) Points
Academic 0
Author 0
Influencer 33
Speaker 7
Entrepreneur 0
Total 40

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Number of Employees: Undisclosed
Company Founded Date: Undisclosed

Areas of Expertise

Future of Work 30.11
Leadership 30.11

Industry Experience

Publications

1 Panel
INNOVATORS TALK: EMPOWERING WORKFORCES TO BE WELL AND PRODUCTIVE
YouTube
April 06, 2021
Joshua Templeton, Chief Growth Officer, Aduro
Brad Lande-Shannon, Chief Marketing Officer, Spring Health
Jennifer Sargent, Chief Commercial Officer, Vera Whole Health
Moderator: Matthew Duncan, Strategic Advisor, Culturati

Take-Aways
1. Technology can scale health and well-being resources
2. Investments in employee well-being, resilience and care increases work productivity
3. Personalized care and well-being can optimize the experience and outcomes

See publication

Tags: Leadership, Future of Work

2 Speaking Engagements
WORK TREND INDEX 2022 - Matthew Duncan, Microsoft
YouTube
July 05, 2022
WORK TREND INDEX 2022: FIVE CRITICAL FINDINGS BUSINESS LEADERS NEED TO KNOW
Matthew Duncan, Head of Thought Leadership on the Future of Work, Microsoft

To thrive in this new era of hybrid work, every leader will need to study the data to help solve the biggest business challenges—from building social capital in a digital-first world to meeting changing employee expectations. Join Matthew for a dive into the research and urgent trends that emerged in Microsoft’s 2022 Work Trend Index. Published in March, the report features key findings gleaned from a survey of 31,000 people in 31 countries, along with analysis of trillions of productivity signals in Microsoft 365 and labor trends from LinkedIn.

Key Takeaways from the Research:
1. Employees have a new “worth it” equation and managers feel stuck in the middle
2. Leaders must make the office worth the commute
3. Flexibility doesn’t have to mean “always on”

See publication

Tags: Leadership, Future of Work

THE NEW BUSINESS MERIT with Desiree Motamedi and Matthew Duncan
YouTube
April 08, 2021
Closing Keynote for Culturati 2021, Day 3

Speaker: Desiree Motamedi, Senior Global Director of Marketing, Facebook
Moderator: Matthew Duncan, Head of Future Work, Microsoft

Takeaways:
1. How to win in the hybrid world, focusing on the following:
2. How to communicate efficiently.
3. How to build community in a hybrid work model.
4. The importance of showing care to your employees

See publication

Tags: Leadership, Future of Work

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Matthew Loys Duncan (he/him)


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