Stop Selling Books Nobody Buys: Four effective strategies to use your business book to attract ideal clients on autopilot (without shouting "buy my book")
Intellectual Perspective Press
October 05, 2023
You've poured your heart and soul into crafting your masterpiece. Each word is a testament to sleepless nights and endless cups of coffee. But here's the twist: writing was just the beginning.
Ever felt that pang of disappointment? That sinking feeling when your book, your brainchild, sits unnoticed? You're not alone. Many authors, just like you, dream of readers magically discovering their work. Others? They're too scared to even whisper about their creation, fearing they'll sound like a broken record.
It doesn't have to be so hard. Stop selling the book. Sell the transformation.
I know you’re prepared to do what it takes because you’ve already done the incredible. You’ve achieved the seemingly impossible feat of crossing the brain-world barrier. You’ve wrestled ideas from your mind and fashioned them into a visible creation. Your book, your brainchild, now lives outside of your head for all to see. Here comes the challenging question: how am I going to get my book into the hands of the people who need it?
When you read "Stop Selling Books Nobody Buys," you'll learn how to:
Be brave and get your book, gently, into the hands of the people who need to read it
Confidently use your book to get access to other people's networks
Get beyond impersonal retail sales and make real connections, turning readers into clients
I want to convince you that selling your book one at a time is only one strategy for making an impact. There are three other strategies that you might not have thought about that could get you there faster and easier.
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Tags: Business Strategy, Entrepreneurship, Marketing
Stop writing books nobody reads: The dangerously effective way to write and publish a book that people read and refer
Intellectual Perspective Press
November 07, 2022
When you’re trying to reach your target audience effectively, nothing beats a well-written business book. But it’s also tough to get right. Poorly written business books litter the virtual bookshelves.
Your book needs to be so interesting the reader devours it, and then wants the next one.
As moreish as the next Netflix series.
Bitesize, useful, life changing content.
Atomic, valuable, business-growing books.
Built around your expertise and their most important problem.
After more than twenty years of helping clients turn their thoughts into things, coupled with my engineering background and love of constraints (not that kind!), I have come to the conclusion that the only way to turn your thoughts into things, and get your ideas out into the world is to:
Make the ideas atomic – the smallest workable unit (a Minimum Valuable Asset)
Have a proven system that works to produce the “thing” (this book for books)
Set a constraint – time, money, resources – and be accountable to the constraint
Iterate and improve yourself, as well as the process.
Many people don’t get their ideas turned into things (books written) because they skip an element in the process, reinvent the process or don’t even have a process to start with. When you have the process you can turn your thoughts into many different things. This book gives you the process so you can write your book that will be read and referred!
To write a book that people read & refer:
Make sure there's a business case before investing your time & money
Focus on what the reader needs to hear not what you want to say
Write value not volume
Use a framework for the process, not for the idea
Choose yourself, not the publisher
Produce a book that markets itself
You'll find all that and more inside...
Learn how to accomplish your author brand-building goals and create an outstanding book that is virtually guaranteed to be picked up, and read.
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Tags: Business Strategy, Entrepreneurship, Marketing
The Wealthy Author: The Fast Profit Method For Writing, Publishing & Selling Your Non-Fiction Book: The Fast Profit Method for Writing, Publishing and Selling Your Non-fiction Book
Lean Marketing Press
September 01, 2009
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Tags: Entrepreneurship, Marketing
The Gorillas Want Bananas
Lean Marketing Press
August 01, 2003
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Tags: Entrepreneurship, Marketing
