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Giovanna Gonzalez

Founder at The First Gen Mentor

Greater Phoenix, Arizona, United States

As part of #TheGreatResignation, I quit a fulfilling career in investment management to pursue my true passion- teaching financial literacy and career readiness to young adults, specifically First Gen.

I do this two ways- as an educator at colleges and universities, and on TikTok where I reach a community of over 165,000+ (@thefirstgenmentor) with my educational & entertaining videos.

My qualifications include 10 years of experience in financial services and two years of teaching experience as a pro-bono financial educator at the YWCA of AZ. I'm also working on getting certified as a Certified Financial Education Instructor (CFEI).

If you're interested in having me teach at your organization, please visit my website thefirstgenmentor.com

Thanks for reading!

Giovanna Gonzalez Points
Academic 0
Author 0
Influencer 24
Speaker 0
Entrepreneur 20
Total 44

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Individual
Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Number of Employees: Undisclosed
Company Founded Date: Undisclosed

Areas of Expertise

Social 33.42
FinTech 31.40
Leadership 30.45
Diversity and Inclusion 30.70

Industry Experience

Publications

1 Founder
The First Gen Mentor
The First Gen Mentor
June 01, 2021
Hi! My name is Gigi. As the oldest daughter of Mexican immigrants, I'm a proud first generation American, first generation college graduate, and first generation white collar professional.

When I graduated from college ten years ago, I was so excited to start a new chapter as a young professional- but not as excited about the accompanying $50,000 in debt from student loans and car debt.

I had no idea how to pay off the debt, build wealth, and move up the corporate ladder in my new career. I was overwhelmed. Although I love my parents and appreciate the sacrifice they made by bringing our family to this country, they did not have the financial means or the financial education to help me get started. They were immigrants just trying to survive in a new country. And as we all know, this stuff isn't taught in school! I was on my own.

Ten years later, I'm excited to share I'm completely debt free, have a net worth of $120,000+, have a fulfilling career in investment management, and am on track to retire early at the age of 45. Navigating post-college life as a first gen without any family resources was not an easy road, but I know from personal experience it can be done.

I'm here to show you how.

See publication

Tags: Social, FinTech, Leadership

3 Media Interviews
UCSB Alumni Spotlight- The First Gen Mentor
UC Santa Barbara Alumni
November 17, 2021
As a first-generation transfer student from Southern California, Giovanna Gonzalez ‘11 navigated her university and professional career with few resources.

Who knew Tik-Tok could be a learning outlet for first-generation students all over the world? Giovanna Gonzalez ‘11 did and now she’s teaching others how to increase their financial literacy through the latest international social media trend.

See publication

Tags: Social, Leadership, Diversity and Inclusion

How Gigi Empowers First Gen People Through Financial Literacy
The Joney Talks Podcast
October 21, 2021
In today’s episode, we will speak to my friend Giovanna or "Gigi" from The First Gen Mentor.

Gigi is a first-generation American who recently left her 9-5 job to launch her Personal Finance business. Her goal is to empower first-gen Americans through financial literacy.

Gigi will share with us how she came to launch her business thanks to TikTok in only a couple of months. And secondly, we will as well have a very eye-opening discussion on the financial struggles of first-generation people and how we can all support each other.

This episode is for you if you are looking to leverage/launch your business thanks to social media and this is as well for you if you are a first-gen person struggling with finances, we got you !

Show notes: https://joneytalks.com/2021/10/21/Thefirstgenmentor

See publication

Tags: Social, FinTech, Leadership

Giovanna “Gigi” Gonzalez, The First Gen Mentor
Aspire to her
October 11, 2021
Giovanna “Gigi” is a first generation American, first generation college graduate, and first generation professional. She quit her 9-5 in investment management to become a full time content creator on TikTok, a financial education instructor, and an aspiring author.

In this feature, Gigi shares her key learnings from her first role, how she navigated a career transition and joining a new company, skills needed to succeed in Finance, and her founding The First Gen Mentor. Read along to soak up her incredible career advice for ambitious women, such as yourself.

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Tags: Social, Leadership, Diversity and Inclusion

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Giovanna Gonzalez