Knowledge Graphs, a Tool to Support Successful Digital Transformation Programs
Customer Think
July 01, 2022
Knowledge graphs are pretty hot these days. While this class of technology is getting a lot of market and vendor attention these days, it is not necessarily a new construct or approach. The core principles have been around for decades. Organizations are becoming more aware of the potential of knowledge graphs, but many digital leaders are puzzled as to how to take the next step and build business capabilities that leverage this technology.
See publication
Tags: AI, Digital Transformation, Emerging Technology
The Coming Tsunami of Need — Knowledge Management for Artificial Intelligence
Customer Think
April 19, 2022
Knowledge management has had a bad rap. For the past few decades, it has gone through cycles of popularity after being introduced in the early 90s, and in some of those cycles, it has been significantly devalued. That is the online incarnation of KM.
Now knowledge management is experiencing something of a revival, as its value in enabling AI is being increasingly recognized.
See publication
Tags: Analytics, AI, Digital Transformation
Verizon’s Digital CX Transformation: 6 Fails (and Fixes) for One Customer
Customer Think
February 18, 2022
To begin with, even though I have updated contact information on this business account on multiple occasions, a lot of the contact information was incorrect. I was greeted by the mobile app as “Linda” — an assistant from several years back — and was repeatedly prompted to certify the device that I was doing this on, and the answers to my “secret questions” were all incorrect (though I had these tracked on a spreadsheet). I was prompted again and again to reset my password and for some reason was prompted to create a new username.
See publication
Tags: AI, Customer Experience, Digital Transformation
2022 The Year of Enabling Deeper Human Connections Through Technology
Earley Information Science
December 14, 2021
2021 was a continuation of an extraordinary time. While the pandemic continued with cycles, waves and variants, businesses and individuals have adjusted and continued to move ahead as best they could. In this blog post, I reflect on the year past and make some predictions about 2022.
See publication
Tags: AI, Digital Transformation, Data Center
Large Scale Digital Transformations — What to Do When the CEO Says “Just Make It Work”
Customer Think
October 26, 2021
A few years back, I was attending an executive presentation of project findings and recommendations for an outdoor products manufacturing company. The project remit was defining the future state digital architecture and a high-level plan to support the organization’s transformation of the customer experience. Our engagement lead had vetted the findings and recommendations with the client’s core team. The core team was excited about the level of detail, the plan’s comprehensiveness, and the consistent architecture across multiple tools that would enable an outstanding customer experience.
See publication
Tags: AI, Digital Transformation, Data Center
Personalization of Product Hierarchies: 3 Data-Driven Approaches
CMSWire
October 21, 2021
Personalization comes in multiple shapes and forms, many of which businesses can put to effective use. But they shouldn't make the mistake of launching all of them at once. An incremental approach works well here. And a good place to start is product hierarchies.
See publication
Tags: AI, Digital Transformation, Data Center
10 Tips to Overcome Obstacles of AI-Enabled Digital Transformation
Customer Think
August 20, 2021
Numerous studies show that large organizations are realizing only limited success in digital transformation projects. For example, BCG and McKinsey research have put success rates in the 30% range. [1][2] The pandemic has accelerated some aspects of digital transformations, since the ability to work remotely required new tools, technology, and infrastructure. However, it is still unclear whether or not that acceleration is leading to the success of transformation efforts beyond the ability to work remotely.
See publication
Tags: AI, Customer Experience, Digital Transformation
The Missing Ingredient to Digital Transformation: Scaling Knowledge Communities and Processes
Customer Think
June 22, 2021
The phrase “digital transformation” can mean anything and everything — tools, technology, business processes, customer experience, or artificial intelligence, and every buzzword that marketers can come up with. Definitions from analysts and vendors include IT modernization and putting services online; developing new business models; taking a “digital first” approach; and creating new business processes, and customer experiences.
See publication
Tags: AI, Digital Transformation, Data Center
ROI of Digital Transformation: Balancing Long-Term Vision and Short-term Impact
Customer Think
April 14, 2021
Nowhere is the case for metrics stronger than in digital transformations. The most sweeping and comprehensive transformations are the most effective, but the fact that they take place over years and not months means that the full effect is not felt for a long time. Yet the pressures are constant to show ROI for the investments within budget cycles. The key to maintaining support for these initiatives is to link them to improvements in process and outcomes from the very beginning. Short-term wins can then be put into the context of long-term goals, thereby sustaining momentum. Defining what those wins are and providing convincing measurements is essential in launching and maintaining digital transformations.
See publication
Tags: Customer Experience, Digital Transformation, Data Center
Digital Transformation and the Role of the Customer Data Platform (CDP)
Customer Think
February 20, 2021
Digital Transformation (DT) and Customer Data Platforms (CDPs) both entail a great deal of confusing, ambiguous and catch-all terminology that does very little to help prospective buyers make decisions. In fact, it amounts to buzzword soup. The boundaries of digital transformation are vague, and the term seems to mean something different for every company. And despite the undeniable value of having the complete view of the customer that a CDP can provide, the industry does not actually agree on what a CDP is.
See publication
Tags: Customer Experience, Digital Transformation, Data Center
Is Your Data Infrastructure Ready for AI?
Harvard Business Review
April 28, 2020
Creating an ontology is an essential investment to prepare your enterprise to realize the benefits of AI and machine learning. Gone are the days when businesses should simply allow a number of small AI projects to blossom independently: for these projects to be competitive they need to draw on data from across the company, data stored in many different forms in many different systems. An ontology defines these connections in a way that AI can take advantage of. Businesses will be best positioned to build ontologies if they identify and research pain points first–areas where the data connections are most needed–before beginning to set the organizing principles for the ontology itself.
See publication
Tags: AI, Data Center, Digital Transformation
Are Chatbots a Good Place to Start Your Enterprise AI Initiative?
LinkedIn
January 15, 2018
In a ZDNet interview recently Stephen Pratt, CEO of AI solution provider Noodle.ai argued that many companies are starting their AI initiatives in the wrong place—chatbots. Instead, he contends, they should be focusing on enterprise-wide issues such as process optimization and core business operations.
See publication
Tags: AI, Digital Transformation, Data Center
Lessons from Alexa: Really, There is No AI without IA
LinkedIn
October 23, 2017
I was given an Amazon Echo, Amazon’s cloud based intelligent agent, as a gift and was very excited to connect it and set it up. First, I walked through some of the features – asking about the weather, setting a timer, listening to a radio station, asking about specific facts (like capitals of states or countries, measures, math problems), asking about local movies, getting an NPR “flash briefing” and a few other interesting functions.
See publication
Tags: AI, Digital Transformation, Data Center
What "Digital Transformation" means to your brand promise.
LinkedIn
October 10, 2017
Data, feedback loops, and electronic body language
Digital transformation as a concept has lost a lot of its meaning and has become a catch-all for many types of information initiatives. What we need to remember is that a digital transformation is about rethinking not only the end-to-end user experience and customer journey, but the entire value chain and the fundamental reason why customers deal with your organization.
See publication
Tags: AI, Digital Transformation, Data Center
Product Data and the Brand Promise
LinkedIn
March 14, 2017
Digital transformation as a concept has lost a lot of its meaning and has become a catch-all for many types of information initiatives. What we need to remember is that a digital transformation is about rethinking not only the end-to-end user experience and customer journey, but the entire value chain and the fundamental reason why customers deal with your organization. If customers can get products cheaper on Amazon, does that mean you are destined to go out of business? Of course not. Customer loyalty depends on much more than price alone.
See publication
Tags: AI, Digital Transformation, Data Center
The Coming Bot Craze (and What You Need to Do About It)
LinkedIn
October 11, 2016
At the Opus Research (@opusresearch (link is external)) Intelligent Virtual Assistant Conference in San Francisco this week, I heard from vendors, analysts, gurus, and customers about how the world will be transformed by artificial intelligence, agents, machine learning, intelligent virtual assistants – collectively known as “the Bots.” One of the more entertaining sessions consisted of a panel of venture capitalists, including former Evernote CEO Phil Libin (@plibin (link is external)), Joshua Kauffman, of Wisdom (@joshuakauffman (link is external)), and Sarah Guo of Greylock Partners (@saranormous (link is external)). One of Phil’s comments related to how people think AI will kill humans. He said that is a logical assumption because the AI will be really smart and humans are #$$holes.
See publication
Tags: AI, Digital Transformation, Data Center
How Companies Are Benefiting from “Lite” Artificial Intelligence
Harvard Business Review
July 19, 2016
Artificial intelligence is hot, but also daunting. The latest advances — known variously as cognitive computing, machine learning, and deep learning — sound complicated and expensive. And they are, despite the enormous potential they bring to the marketplace. For many companies, the price tag and the commitment of resources are too high a hurdle. And for other reasons, even a giant like Apple is facing challenges.
See publication
Tags: AI, Digital Transformation, Data Center
There Is No AI without IA
IT Pro
May 16, 2016
Artificial intelligence (AI) is increasingly hyped by vendors of all shapes and sizes—from well-funded startups to the well-known software brands. Financial organizations are building AI-driven investment advisors. Chat bots provide everything from customer service to sales assistance. Although AI is receiving a lot of visibility, the fact that these technologies all require some element of knowledge engineering, information architecture, and high-quality data sources is not well known...
See publication
Tags: AI, Customer Experience, Digital Transformation
Information Architecture: The Engine that Drives Retail
LinkedIn
September 26, 2014
Under pressure from pure play e-Tailers such as Amazon and eBay, brick and mortar retailers are scrambling to defend their businesses. To stay competitive, most have now added an e-Commerce channel. The challenge for many legacy retailers is that e-Commerce has involved a long learning curve and now mobile and web channels have become part of core functionality rather than a cutting edge addition to the brand. Add to this that many traditional retailers still lack a core competency in the technical nuances necessary to compete effectively with the Amazons and eBays.
See publication
Tags: AI, Digital Transformation, Data Center
Michael Schrage on Recommendation Engines - Episode #14
Import from wordpress feed
April 06, 2022
In this episode, Seth and Chris talk with Michael Schrage, Fellow at MIT Sloan School's Center for Digital Business and author of the book, "Recommendation Engines."Highlights:Links:Book: Recommendation EnginesThanks to our sponsors:Marketing AI InstituteCMSWireEarley Information Scie
See publication
Tags: AI, Big Data, Data Center
Stephanie Lemieux on Taxonomy & Information Architecture - Episode #13
Import from wordpress feed
March 29, 2022
In this episode, Seth and Chris talk with Stephanie Lemieux, President of Dovecot Studio about the nuts and bolts of taxonomy and information architecture.Highlights:1:42 - Stephanie Lemieux background & Relationship with IA & Taxonomy7:30 - Complexities & Foundational Problems15:05 - Gr
See publication
Tags: AI, Digital Transformation, Data Center
Jeff Coyle on AI and Content Strategy - Episode #12
Import from wordpress feed
March 18, 2022
In this episode, Seth and Chris talk with Jeff Coyle about how AI is impacting content strategy.Highlights:2:55 - Craft beer - on winning the award for a Mexican lager10:00 - Jeff's path to a passion for SEO14:30 - On using data to decide what to write about20:00 - What does Google think you th
See publication
Tags: AI, Big Data, Data Center
Mark Anderson on Pattern Discovery Engines - Episode #11
Import from wordpress feed
March 02, 2022
In this episode, Seth and Chris talk with Mark Anderson about the new field of pattern discovery and its impact on AI.Highlights:11:45 Path to pattern discovery17:15 Eliminating the hypothesis and focus on the data with a Y value30:00 Solving the most challenging problems with pattern discovery40:
See publication
Tags: AI, Digital Transformation, Data Center
Tim Huckaby on the Future of AI and Computer Vision - Episode #10
Import from wordpress feed
March 01, 2022
In this episode, Seth and Chris talk with Tim Huckaby about the his experience as a software developer in the 90s and his take on the future of AI and computer vision.Highlights:4:30 Developing software at Microsoft in the 90s11:00 Hollywood stories14:30 Leaving Microsoft and building an app dev fir
See publication
Tags: AI, Digital Transformation, Data Center
Sean Martin on Practical & Scalable Knowledge Graphs - Episode #9
Import from wordpress feed
February 22, 2022
In this episode, Seth and Chris talk with Sean Martin about the development and practical applications of knowledge graphs.Highlights:5:30 – First online sports scoring website launched9:00 – First forays into semantics applications13:00 – Getting through scaling issues16:30 – On needing to
Tags: AI, Digital Transformation, Data Center
Paul Zhao on Democratizing AI - Episode #8
Import from wordpress feed
February 11, 2022
In this episode, Seth and Chris talk with Paul Zhao about making AI more accessible for everyone.Highlights:5:00 on being a tech entrepreneur30:00 after the buy out challenges - what now?39:00 advice to the non-technical on gaining business value with AI/ML50:00 on build vs buy Contact Paul:https:/
Tags: AI, Digital Transformation, Data Center
Paul Lasserre on AI & Customer Experience - Episode #7
Import from wordpress feed
February 01, 2022
In this episode, Seth and Chris talk with Paul Lasserre about his experience developing applied AI applications. Highlights:4:15 Link between AI and chasing pirates in the Navy7:00 On getting into customer experience as a ML problem10:00 On the challenges of internally selling new ideas15:00 On mea
Tags: AI, Digital Transformation, Data Center
Henrik de Gyor on Synthetic Media - Episode #6
Import from wordpress feed
January 18, 2022
In this episode, Seth and Chris talk with Henrik de Gyor about his research on synthetic media.Highlights:11:15 Defining synthetic media13:30 Rights management19:14 Nefarious applications21:30 Provenance & Ethics37:00 Applications and tools today48:30 Future applicationsLinksBook: Synthetic Me
Tags: AI, Digital Transformation, Data Center
Linda Andersson on AI Powered Semantic Search - Episode #5
Import from wordpress feed
January 12, 2022
In this episode, Seth and Chris talk with Linda Andersson, Founder & CEO of Artificial Researcher about AI powered semantic search.Highlights:5:00 - Linda's journey to her work14:20 - Domain knowledge and ontologies17:07 - Knowledge extraction20:05 - Why we need ontologies20:50 - Bias and n
Tags: AI, Digital Transformation, Data Center
Adam Sutherland on AI and Personalization in Media & Entertainment - Episode #4
Earley Information Science
November 23, 2021
In this episode, Seth and Chris talk with Adam Sutherland about AI and machine learning in media and content.
See publication
Tags: AI, Digital Transformation, Data Center
Massood Zarrabian on Innovation in Enterprise Search with AI - Episode #3
Earley Information Science
November 05, 2021
In this episode, Seth and Chris talk with Massood Zarrabian, CEO at BA Insight about how enterprise search is evolving - getting better (bringing greater value) and costing less.
See publication
Tags: AI, Digital Transformation, Data Center
Mike Kaput On How To Get Value From Out-Of-The-Box AI Applications - Episode 2
Earley Information Science
September 30, 2021
In this episode, Seth and Chris talk with Mike Kaput, Chief Content Officer at Marketing AI Institute, about he's used out of the box AI tools to enhance marketing operations.
See publication
Tags: AI, Digital Transformation, Data Center
Chris Featherstone Talks About Building Omnichannel Virtual Assistants - Episode 1
Earley Information Science
September 17, 2021
Many companies are turning to chatbots and virtual assistants to improve customer experience and increase operational efficiency. In the past text and voice channels were distinct. Now, tools and technologies are emerging to support omnichannel virtual assistants that seamlessly blend text and voice. However, voice and text interactions are quite different and have specialized design requirements.
In this episode, Chris and Seth talk about core principles for building chat and voice assistants and review key considerations for each channel.
See publication
Tags: AI, Digital Transformation, Data Center
EARLEY AI PODCAST
Earley Information Science
September 01, 2021
Insights, Expertise and Random Commentary on Artificial Intelligence and Machine Learning with Seth Earley & Chris Featherstone.
On this podcast, hosts Seth Earley & Chris Featherstone invite a broad array of thought leaders and practitioners to talk about what's possible in artificial intelligence, as well as what is practical in the space, as we move toward a world where AI is embedded in all aspects of our personal and professional lives. They explore what's emerging in technology, data science, and enterprise applications for artificial intelligence and machine learning and how to get from early stage AI projects to fully mature applications.
Seth is founder & CEO of Earley Information Science and the award winning author of "The AI Powered Enterprise."
Chris is a technology executive and strategist interested in how AI and Machine Learning will enable next generation customer and workforce engagement.
See publication
Tags: AI, Digital Transformation, Data Center
[Panel Discussion] The Knowledge Management Imperative: Why KM is Essential to AI
Import from youtube.com
April 28, 2022
See publication
Tags: AI, Customer Experience, Digital Transformation
AI Success - It's Not the Technology, it's the Data
Import from youtube.com
April 13, 2022
See publication
Tags: AI, Customer Experience, Digital Transformation
Seth Earley - What do you say to execs who don't understand the value of information architecture?
Import from youtube.com
March 28, 2022
See publication
Tags: AI, Customer Experience, Digital Transformation
Seth Earley - How can my company get started with information architecture?
Import from youtube.com
March 28, 2022
See publication
Tags: AI, Customer Experience, Digital Transformation
Seth Earley - Who benefits from investments in information architecture?
Import from youtube.com
March 28, 2022
See publication
Tags: AI, Customer Experience, Digital Transformation
Seth Earley - What do you say to execs who question the value of Information Architecture projects?
Import from youtube.com
March 25, 2022
See publication
Tags: AI, Customer Experience, Digital Transformation
How to Instrument KPIs Throughout the Customer Journey
Import from youtube.com
March 24, 2022
See publication
Tags: AI, Customer Experience, Digital Transformation
Seth Earley - When is the best time to invest in Information Architecture?
Import from youtube.com
March 24, 2022
See publication
Tags: AI, Customer Experience, Digital Transformation
How to Evaluate and Assess Your Marketing Technology Stack
Import from youtube.com
March 24, 2022
See publication
Tags: AI, Customer Experience, Digital Transformation
Seth Earley - What is Information Architecture?
Import from youtube.com
March 18, 2022
See publication
Tags: AI, Customer Experience, Digital Transformation
Seth Earley - Why is Information Architecture so important RIGHT NOW?
Import from youtube.com
March 18, 2022
See publication
Tags: AI, Customer Experience, Digital Transformation
First Party Data - Managing and Monetizing the "Data Exhaust" From Your MarTech Stack
Import from youtube.com
January 28, 2022
See publication
Tags: AI, Customer Experience, Digital Transformation
Seth Earley - Why can there be no Artificial Intelligence (AI) w/out Information Architecture (IA)?
Import from youtube.com
January 21, 2022
See publication
Tags: AI, Customer Experience, Digital Transformation
Seth Earley Explains: Metric Driven Decision Making
Earley Information Science | YouTube
September 09, 2021
In under 6 minutes Seth Earley delivers an introduction to governance and metric-driven decision-making. If you have leaders that need to appreciate why information governance is a necessity and requires attention and budget, this is the one to share.
See publication
Tags: AI, Digital Transformation, Data Center
How to delight customers & increase revenue with product recommendations
Earley Information Science
December 08, 2021
Today your ecommerce customers expect to be shown recommendations as they browse your product catalog. But, “most popular” is a filter that isn’t going to cut it anymore. There are many better approaches now for providing recommendations - from "others also bought" to context driven recommendations. Some involve more human intervention while others are algorithm driven. Depending on where you are in your ecommerce journey one or the other may be more suited to your site.
In this webinar we discuss:
**What is a recommendation engine
**5 techniques for providing recommendations
**What data, technology, and skills do you need in place for each approach
**What you need to do to move to the next level
Speakers
Seth Earley
Founder & CEO, Earley Information Science
Dave Skrobela
Client Partner, Earley Information Science
See publication
Tags: AI, Digital Transformation, Data Center
The Business Value of Taxonomy - Your Competitors Understand It
Earley Information Science | YouTube
June 24, 2021
Here’s the secret that your competitors aren’t revealing. They ARE INVESTING in the foundational information architecture that every digital transformation depends on. From high performing ecommerce sites to AI powered customer service bots, they are all made or broken by the quality of the data that drives them. There is no way to skimp on this and achieve superior results. In fact, the need is greater than ever for taxonomy and IA as companies look to semantic search, AI powered chatbots, optimization of the customer journey, the ecommerce and personalization, data analytics and more for a competitive edge.
In this webinar Seth Earley, Founder & CEO of Earley Information Science welcomes Rebecca O'Brien with Global Industrial, David Bonk with 3M, and Giovanni Piazza with Takeda Pharmaceuticals to the panel to share their unique insights related to building the information foundation for digital experiences.
See publication
Tags: AI, Digital Transformation, Data Center
Seth Earley talks about Organizing Information with Artificial Intelligence
YouTube
July 09, 2020
After you watch his passionate explanation of #AI in organizing ontologies and taxonomies, purchase Seth's new book, The AI-Powered Enterprise (https://www.amazon.ca/AI-Powered-Ente...). He knows what he's talking about. After watching and reading, you will too.
See publication
Tags: AI, Digital Transformation, Data Center