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Seth Earley
CEO at Earley Information Science
Carlisle, United States
An expert with 25+ years’ experience in Knowledge Strategy, Data and Information Architecture, AI Powered Search Applications using Retrieval Augmented Generation (RAG) and Information Findability solutions. Seth Earley has worked with a diverse roster of Fortune 1000 companies helping them to achieve higher levels of operating performance by making information more findable, usable, and valuable through integrated enterprise architectures supporting analytics, e-commerce and customer experience applications.
Seth Earley is a sought-after speaker, writer, and influencer. His writing has appeared in IT Professional Magazine from the IEEE where, as former editor, he wrote a regular column on data analytics and information access issues and trends. He has also contributed to the Harvard Business Review, CMSWire, Journal of Applied Marketing Analytics, and he co-authored “Practical Knowledge Management” from IBM Press.
Seth is author of the award-winning book The AI-Powered Enterprise: Harness the Power of Ontologies to Make Your Business Smarter, Faster and More Profitable.
Available For: Advising, Consulting, Speaking Travels From: Boston, MA Speaking Topics: AI for Competitive Advantage, How Ontologies Enable Digital Transformation, Building Data Infrastructure for AI
Customer Contact Week - Layer AI Into Your Existing Tech Ecosystem to Augment Agent Capacity
April 25, 2022
ACE Conference Keynote: Understanding the User's Mental Model
April 25, 2022
IA Summit Keynote: Innovation and Information
April 25, 2022
Featured Topics
ChatGPT and Large Language Models in the Enterprise: What Executives Need to Know
AI is a rapidly growing field that has the potential to revolutionize many industries. However, many people are still unsure of what AI is and how it can be applied to their environment. Seth Earley shares his knowledge and expertise gained over 25 years of consulting about how new and emerging technologies can be safely and effectively deployed in the enterprise. Large Language Models and ChatGPT types of applications are getting a great deal of attention, but how can organizations use them to retrieve information across the entire enterprise, speeding information flows and creating new efficiencies and capabilities? AI solutions require having the correct data and the correct information architecture. Seth explains how this can be achieved at scale saving hundreds of millions of dollars in costs and increasing revenue by the same order of magnitude through case studies and examples. For a pharmaceutical company, the use of a knowledge architecture improved accuracy from 53% to 83% and eliminated hallucinations for a highly sensitive portfolio review application while providing audit trails, protection of IP and explainability. Seth educates and level sets with a warm, humorous and engaging style accessible to both executives and practitioners.
The Journey to AI Powered Transformation: Practical Steps for Achieving Real Business Value
Digital transformation has become a broad, catch all term meaning anything from improving the customer experience to streamlining internal business processes and everything in between. Artificial Intelligence has also become a broad and ambiguous concept meaning everything from chatbots to self-driving cars. Now put those two concepts and you end up with jargon soup, wasted resources, confusion, and failed initiatives. The industry is full of hype and confusion, buzzwords and bs, unrealistic expectations and some high visibility failures.
Whenever a significant technology change comes about, it’s difficult to not get caught up in the confusion and end up on costly paths without business value due to the fear of missing the next big thing and losing out to the competition
In this session we will hear from award winning author and popular conference speaker Seth Earley who will provide practical guidelines for getting real business value from Artificial Intelligence programs and projects and discuss what needs to be in place to be successful (hint: it’s not the technology).
Attendees will leave with a buzzword free understanding of:
The necessary business decisions when considering these tools
Cultural issues and how to address them
How to approach processes to maximize business value
Knowledge Engineering – “The Last Mile” of Artificial Intelligence
Cognitive AI runs on knowledge – expertise and content structured and organized for retrieval using virtual assistants, chat bots, and conversational commerce applications. But how do organizations build this capability cost effectively and sustainably? The answer is a “knowledge factory,” an approach that solves information problems today while providing a foundation for the future methodology for analyzing business problems, breaking problems into specific information requirements, developing and structuring knowledge components, and building out models for continuous learning and knowledge curation using automated and human in the loop approaches along with process metrics to quantify business impact. Organizations that do not build these capabilities will be caught flat footed as the industry progresses and competitors build sophisticated capabilities that enable higher levels of customer service at lower costs.
Attendees leave with an understanding of:
Actionable steps to begin their journey.
How to develop a realistic achievable, roadmap based on current capability maturity
How to apply a repeatable, scalable “factory” process to conventional knowledge management problems
Digital Transformation, Corporate Data and Gen AI: LLMs and the Challenge of Retrieval
CustomerThink
August 23, 2024
Explore how Gen AI boosts digital transformation by enhancing information flows. However, its true value lies in tailoring it to proprietary contexts, not just general models.
Ignore AI Fearmongering and Start by Improving Data Quality
CustomerThink
July 23, 2024
Organizations should use LLMs and Gen AI to improve data for AI transformation, not rush into AI adoption. The real issue is data quality, not just AI.
BioIT World - How to Get the Best of Commercial and Open-Source Large Language Models While Protecting Corporate IP - Workshop Notes Processed by LLM
LinkedIn
May 05, 2024
My colleague Chesley Chen assisted with note taking at the workshop we delivered at BioIT World and used ChatGPT to summarize. Here is the result.
The Critical Role of Enterprise Data in Generative AI
CustomerThink
February 06, 2024
A huge number of Gen AI-based tools and applications have flooded the market. Some of these applications are clever and creative but they are mostly wrappers for the large language models (LLMs) behind applications such as ChatGPT. That is not to detract from the thousands of potential scenarios where an LLM’s knowledge of language, concept, and word relationships provides new efficiencies and productivity.
But LLMs and ChatGPT cannot solve all of information the problems of the organization. Machine learning is at the core of AI applications. Conventional tools in the enterprise tech stack (such as ERP, data warehouses, eCommerce, and content/knowledge management) are increasingly incorporating machine learning into core functionality.
Accelerating Data and Analytics Capabilities Age of Generative AI: How Governance is a Key Enabler
Enterprise Viewpoint
September 11, 2023
The underlying principles of Artificial Intelligence have been evolving over decades. Recent advances have created nothing short of a revolutionary breakthrough in information management. Generative AI is in the public consciousness and corporate applications are promising but require certain guardrails and decision-making policies and processes. While “governance“ is a term that brings to mind bureaucratic structures with little practical on-the-ground application, a correctly designed decision-making framework driven by business process/outcome measures and KPIs provides a critical component of data analytics and AI programs.
How to Successfully Test and Deploy a ChatGPT-Type of Application
Customer Think
August 18, 2023
Organizations are taking a cautious approach to Generative AI — the Large Language Model (LLM) powered ChatGPT-like applications that have burst onto the technology and consumer scene. Increasingly, the C-suite is trying to factor in how LLMs and Generative AI will be part of their digital transformation roadmaps.
What ChatGPT and Generative AI Mean for Digital Transformation
Customer Think
May 02, 2023
An arms race is raging in the AI industry — every organization is frantically investing in or investigating how the large language models (LLMs) that powers Generative AI can be applied to the enterprise. Generative AI will be on every organization’s digital transformation roadmap. The astounding capabilities of ChatGPT have been grabbing all of the headlines, but the question now is, how can these powerful tools be used to optimize the customer or employee experience?
[RECORDED] Master Data Management & Personalization: Building the Data Infrastructure to Support Orchestration
Earley
March 02, 2023
The Increasing Criticality of MDM for Personalization for Customers and Employees
Master data management seems to be one of those perennial, evergreen programs that organizations continue to struggle with.
Every couple of years people say, “we're going to get a handle on our master data” and then spend hundreds of thousands to millions and tens of millions of dollars working toward a solution.
Conversation with ChatGPT on Enterprise Knowledge Management
Earley
February 01, 2023
In this article, I will delve into more detail about the value of generalized language models, whether ChatGPT can replace knowledge management, and how ChatGPT relates to knowledge management tools such as ontologies and knowledge graphs.
The Future of Bots and Digital Transformation – Is ChatGPT a Game Changer?
Earley
January 20, 2023
Digital assistants are taking a larger role in digital transformations. They can improve customer service, providing more convenient and efficient ways for customers to interact with the organization. They can also free up human customer service agents by providing quick and accurate responses to customer inquiries and automating routine tasks, which reduces call center volume. They are available 24/7 and can personalize recommendations and content by taking into consideration role, preferences, interests and behaviors. All of these contribute to improved productivity and efficiency. Right now, bots are only valuable in very narrow use cases and are unable to handle complex tasks. However, the field is rapidly changing and advances in algorithms are having a very significant impact.
Innovation with Utility in Mind - What’s Ahead for 2023
Earley
December 19, 2022
It has been a year of advances in AI with new tools that create art, write essays, and have conversations that are often (but not always) startlingly eloquent. It is that space of "not always" that keeps these tools from working out of the box to solve actual business problems without human intervention.
[January 11] How to Use Software to Accelerate Product Data Design, Optimization and Metrics Driven Decision Making
Earley
December 08, 2022
Some product information management (PIM) tools make it difficult to change core data models once they have been set up in the system. To avoid costly rework, you can utilize a “pre-PIM” design tool as a PIM accelerator. This class of software allows you to:
Making the Best of AI – What Executives Need to Know
Earley Information Science
November 09, 2022
Beginning the journey with the right preparation will lead to success instead of disappointment
For many enterprises, some AI capabilities are moving into core operations. However, other enterprises are still early in the journey or are seeking out applications that will provide meaningful, measurable returns. Still others are just scratching the surface with initial capabilities but realize that they have far to go in order to truly build competitive advantage.
How to Navigate the 5 Stages of Organizational Maturity in Digital Transformation
Customer Think
October 21, 2022
In contemplating digital transformation program investments, executives ask two things: What is the current state costing us, and does it make economic sense to fix it?
Tags: Customer Experience, Digital Transformation, Management
What is Hybrid AI? An Approach for Data Discovery
Earley Information Science, Inc
October 13, 2022
Hybrid AI is a method of combining machine learning, which uses statistical models to analyze data, and symbolic AI, which is semantic-based and provides insights into meaning. By using the strengths of each technique, an outcome can be achieved that is more powerful than would be achievable by either one alone.
Removing Friction from Information Flows: Vital for a Successful Digital Transformation
Customer Think
August 26, 2022
A critical step in digital transformation is to enable the free flow of information throughout the enterprise. But various forms of friction can obstruct this flow. Friction is anything that slows down information access, information retrieval or information manipulation. One of the most obvious...
Knowledge Graphs, a Tool to Support Successful Digital Transformation Programs
Customer Think
July 01, 2022
Knowledge graphs are pretty hot these days. While this class of technology is getting a lot of market and vendor attention these days, it is not necessarily a new construct or approach. The core principles have been around for decades. Organizations are becoming more aware of the potential of knowledge graphs, but many digital leaders are puzzled as to how to take the next step and build business capabilities that leverage this technology.
Tags: AI, Digital Transformation, Emerging Technology
The Coming Tsunami of Need — Knowledge Management for Artificial Intelligence
Customer Think
April 19, 2022
Knowledge management has had a bad rap. For the past few decades, it has gone through cycles of popularity after being introduced in the early 90s, and in some of those cycles, it has been significantly devalued. That is the online incarnation of KM.
Now knowledge management is experiencing something of a revival, as its value in enabling AI is being increasingly recognized.
Verizon’s Digital CX Transformation: 6 Fails (and Fixes) for One Customer
Customer Think
February 18, 2022
To begin with, even though I have updated contact information on this business account on multiple occasions, a lot of the contact information was incorrect. I was greeted by the mobile app as “Linda” — an assistant from several years back — and was repeatedly prompted to certify the device that I was doing this on, and the answers to my “secret questions” were all incorrect (though I had these tracked on a spreadsheet). I was prompted again and again to reset my password and for some reason was prompted to create a new username.
Tags: AI, Customer Experience, Digital Transformation
2022 The Year of Enabling Deeper Human Connections Through Technology
Earley Information Science
December 14, 2021
2021 was a continuation of an extraordinary time. While the pandemic continued with cycles, waves and variants, businesses and individuals have adjusted and continued to move ahead as best they could. In this blog post, I reflect on the year past and make some predictions about 2022.
Large Scale Digital Transformations — What to Do When the CEO Says “Just Make It Work”
Customer Think
October 26, 2021
A few years back, I was attending an executive presentation of project findings and recommendations for an outdoor products manufacturing company. The project remit was defining the future state digital architecture and a high-level plan to support the organization’s transformation of the customer experience. Our engagement lead had vetted the findings and recommendations with the client’s core team. The core team was excited about the level of detail, the plan’s comprehensiveness, and the consistent architecture across multiple tools that would enable an outstanding customer experience.
Personalization of Product Hierarchies: 3 Data-Driven Approaches
CMSWire
October 21, 2021
Personalization comes in multiple shapes and forms, many of which businesses can put to effective use. But they shouldn't make the mistake of launching all of them at once. An incremental approach works well here. And a good place to start is product hierarchies.
10 Tips to Overcome Obstacles of AI-Enabled Digital Transformation
Customer Think
August 20, 2021
Numerous studies show that large organizations are realizing only limited success in digital transformation projects. For example, BCG and McKinsey research have put success rates in the 30% range. [1][2] The pandemic has accelerated some aspects of digital transformations, since the ability to work remotely required new tools, technology, and infrastructure. However, it is still unclear whether or not that acceleration is leading to the success of transformation efforts beyond the ability to work remotely.
Tags: AI, Customer Experience, Digital Transformation
The Missing Ingredient to Digital Transformation: Scaling Knowledge Communities and Processes
Customer Think
June 22, 2021
The phrase “digital transformation” can mean anything and everything — tools, technology, business processes, customer experience, or artificial intelligence, and every buzzword that marketers can come up with. Definitions from analysts and vendors include IT modernization and putting services online; developing new business models; taking a “digital first” approach; and creating new business processes, and customer experiences.
The Critical Element of Foundational Architecture
Earley Information Science
September 13, 2023
Recently I chaired the Artificial Intelligence Accelerator Institute Conference in San Jose – in the heart of Silicon Valley. The event has brought together industry innovators from both large and small organizations, providing a wide range of perspectives. For example, the CEO of AI and ML testing startup of Kolena, Mohamed Elgendy and Srujana Kaddevarmuth, Senior Director, Data & ML Engineering, Customer Products, Walmart Global Tech discussed productization of AI solutions and ways to increase adoption. I especially liked the idea of a model catalogue from which data scientists can retrieve data sets and machine learning models that others have built rather than starting from scratch.
The AI Powered Enterprise
Lifetree Media
April 28, 2020
The AI-Powered Enterprise examines two fundamental questions: First, how will the future be different as a result of artificial intelligence? And second, what must companies do to stake their claim on that future?
When the Web came along in the mid-90s, it transformed the behavior of customers and remade whole industries. Now, as part of its promise to bring revolutionary change in untold ways to human activity, artificial intelligence—AI—is about to create another complete transformation in how companies create and deliver value to customers. But despite the billions spent so far on bots and other tools, AI continues to stumble. Why can't it magically use all the data organizations generate to make them run faster and better? Because something is missing.
AI works only when it understands the soul of the business. An ontology is a holistic digital model of every piece of information that matters to the business, from processes to products to people, and it's what makes the difference between the promise of AI and delivering on that promise.
Business leaders who want to catch the AI wave—rather than be crushed by it—need to read The AI-Powered Enterprise. The book is the first to combine a sophisticated explanation of how AI works with a practical approach to applying AI to the problems of business, from customer experience to business operations to product development.
Tags: AI, Customer Experience, Digital Transformation
1 Founder
Earley Information Science
Earley Information Science
January 03, 1994
We are a professional services firm with proven methodologies designed specifically to address product data, content assets, customer data, and corporate knowledge bases. Our information architecture expertise has allowed clients to efficiently organize, access, and utilize their data, ultimately, resulting in better business outcomes. We deliver customer results-driven solutions that scale and adapt to your business as it evolves.
Founded by information management expert Seth Earley in 1994, Earley Information Science has proudly delivered results-driven solutions for more than 100 brands across industries.
Using the Customer Journey to Optimize the Marketing Technology Stack
Henry Stewart Publications
March 01, 2021
This paper discusses how to evaluate marketing technology (martech) software
in the context of the customer journey. It describes the technologies that are used to
engage the customer at each stage of the customer journey, beginning with search engine
optimization to enable the inbound engagement that brings customers to a website
and informs them about the available products or services. The paper describes the
different characteristics of the customer journey, such as the fact that it traverses multiple
departments and requires support from many organizational processes and structures.
The paper concludes that in order to develop an appropriate martech software stack,
it is essential to take a holistic view of the customer journey and the technologies used
to support it. This paper provides a detailed analysis of an engagement strategy that
spans the entire customer journey and identifies the technologies that are used for each
stage, from search to purchase, order fulfilment, use of the product, and support. As
implementing a full complement of solutions is not always possible, this paper provides
guidance on how to prioritize the selection of enabling software, to guide the investment
strategy by identifying those technologies that offer the greatest value to the organization.
Tags: Customer Experience, Digital Transformation, Marketing
5 Media Interviews
269 The AI-Powered Enterprise: How to Make Your Business Smarter, Faster, and More Profitable with Seth Earley, CEO Earley Information Science | Partnering Leadership AI Global Thought Leader
Partnering Leadership
July 11, 2023
In this Partnering Leadership conversation, Mahan Tavakoli speaks with Seth Early, CEO & Founder at Earley Information Science and Award Winning Author of The AI-Powered Enterprise. In the discussion, Seth Earley, an expert in knowledge strategy and artificial intelligence, emphasizes the crucial role of understanding processes and use cases in successfully integrating AI tools within organizations. Seth Earley goes on to highlight why there is a need for organizations to build libraries of use cases and stresses that AI alone cannot solve complex business problems. Then Seth Earley shares why, despite AI advancements, organizing and sharing information effectively through information architecture is still essential, increasing the significance of data models and accurate data for optimal algorithm performance. Finally, Seth Earley discusses the potential dangers of generative AI, such as the proliferation of misinformation and deep fakes. However, he also highlights the productivity-enhancing potential of generative models when used in conjunction with human expertise.
"There's no AI without IA" | Seth Earley (CEO @ Earley Information Science)
Future of Product
May 23, 2023
Seth Earley is the CEO of Earley Information Science and the author of "The AI-Powered Enterprise". In this episode, Seth discusses the vast potential of AI in business processes, the importance of understanding your organization's needs, and the best strategies for implementing AI initiatives. He emphasizes the role of AI in enhancing both customer and employee experience, and how properly utilized AI can bring tremendous efficiencies. Here's an overview of our discussion:
Seth Earley’s advice on going from taxonomy to ontology and beyond…
Dell Technologies
November 09, 2021
Hear from the AI futurist and award-winning author on how to tackle data management and much more.
I sat down recently with Seth Earley, sought-after guest speaker and author of The AI-Powered Enterprise to talk about the power of data classification. Seth shared some resonant insights and advice, including the role of taxonomy in structuring data assets correctly: an often-neglected practice (to a company’s detriment).
AI Has Failed To Deliver On Its Promises | Seth Earley
YouTube
September 14, 2020
Seth Earley is the author of “THE AI-POWERED ENTERPRISE”, a new book now available on Amazon. We sat down with him to talk about his book and the evolution of AI in the enterprise space.
The Holy Grail of AI
Earley Information Science
May 08, 2023
Today’s guest is Alex Babin, Co-Founder and CEO at ZERO Systems. Alex joins Seth Earley and Chris Featherstone to share two of the biggest misconceptions of AI and a new AI metric data tool. Using AI to track data improves performance.
Earley AI Podcast - Guest Jason Radisson
LinkedIn
September 08, 2024
This episode of the Earley AI Podcasts features Jason Radisson, an expert in digital transformations who has worked with renowned companies such as McKinsey, eBay, and Uber.
The Earley AI Podcast with Seth Earley - Episode #53- Insights into Data Science and AI Validation from Expert Bartek Roszak
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September 06, 2024
In this episode of Earley AI Podcasts, we welcome Bartek Roszak, an expert in artificial intelligence and data science. With a career starting as an equity trader and evolving to lead AI strategy and implementation at STX Next, Bartek brings deep insights into the world of AI-driven trading and data
Tags: Analytics, AI, Big Data
The Earley AI Podcast with Seth Earley - Episode #54 Demystifying AI for Business Leaders: Insights from Tobias Zwingmann
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September 06, 2024
In this episode of the Earley AI Podcast guest Tobias Zwingmann, an esteemed analytics and AI expert from Hanover, Germany, brings a wealth of experience from his work with SaaS platforms and consulting, and he shares invaluable insights on the practical intricacies of AI in business.Join our hosts
Tags: Analytics, AI, Big Data
The Earley AI Podcast with Seth Earley - Episode #52- Human Touch in AI: Nick Usborne on Emotional Intelligence in Marketing
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August 19, 2024
In this episode of Earley AI Podcasts, we are joined by Nick Usborne, a veteran copywriter with over four decades of experience and an advocate for the sophisticated use of generative AI in human-centric communication. Nick provides a wealth of insights into the pitfalls and potentials of integratin
Tags: Analytics, AI, Big Data
The Earley AI Podcast with Seth Earley - Episode #51 -Transforming the Workplace: Insights from Jason Radisson on AI and Gig Economy
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August 14, 2024
This episode of the Earley AI Podcasts features Jason Radisson, an expert in digital transformations who has worked with renowned companies such as McKinsey, eBay, and Uber.Tune in as Jason shares his insights on the misconceptions surrounding AI startups and the importance of having a quality team
Tags: Analytics, AI, Big Data
AI, Knowledge Management, and Navigating the Hype with Daniel Cohen-Dumani - The Earley AI Podcast with Seth Earley - Episode #050
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August 07, 2024
With extensive experience in AI and machine learning dating back to 1998, Cohen-Dumani brings valuable insights into the historical and present-day landscape of AI, emphasizing the importance of foundational knowledge, expertise, and knowledge management in making AI work effectively within organiza
Tags: Analytics, AI, Big Data
AI's Transformative Power and Its Limitations with Alex Gurbych - The Earley AI Podcast with Seth Earley - Episode #049
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August 07, 2024
A tech innovator with profound expertise in AI and its applications, our guest Alex Gurbych joins us with rich insights into how AI integrates into varying industries. Alex has extensive experience addressing the challenges and potentials of AI, especially in legacy systems and organizations.Tune in
Tags: Analytics, AI, Big Data
The Power of Visualization in AI: From Compliance to Finance with Bob Levy - The Earley AI Podcast with Seth Earley - Episode #048
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May 21, 2024
Seth Earley and Chris Featherstone are joined by special guest Bob Levy. Bob Levy, Founder and CEO of Immersion Analytics, brings a wealth of experience in technology and data visualization, having worked with top companies such as IBM, Rational Software, and Mathworks. He shares his profound insigh
Tags: Analytics, AI, Big Data
Moritz Müller on Structuring Content for Enhanced Language Model Capabilities - The Earley AI Podcast with Seth Earley - Episode #047
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April 29, 2024
Seth Earley sits down with Moritz Müller, a distinguished figure with a rich background in consulting and a leader in artificial intelligence applications. Before carving out his niche at Squirrel AI, Moritz Müller honed his skills at a prestigious consulting firm in Switzerland and spearheaded an
Tags: Analytics, AI, Big Data
Erdem Özcan on the Future of Neurosymbolic AI - The Earley AI Podcast with Seth Earley - Episode #046
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April 26, 2024
Erdem Özcan is an esteemed expert with a rich background in computer science, focusing on innovations in AI. With a PhD in computer science and significant industry experience, including work on IBM's Watson and at Elemental Cognition, Dr. Özcan has been at the forefront of blending symbolic
Lief Erickson Navigates the Complexities of Content Architecture with AI - The Earley AI Podcast with Seth Earley - Episode #045
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April 25, 2024
Lief Erickson brings expertise in technical writing and content strategy consultation. Having steered numerous organizations through the integration of AI and coherent information architecture, making the complex accessible. With a voice of authority in AI and content management the EIS Podcast is t
Accelerating AI Adoption: How Manish Sharma Sees Information Architecture Evolving - The Earley AI Podcast with Seth Earley - Episode #044
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April 03, 2024
Manish Sharma is the co-founder of Resolve AI. With a rich history spanning over two decades in the technology industry, Manish offers profound perspectives on the intersection of artificial intelligence, information architecture, and knowledge management.Tune in as Manish dissects popular AI myths,
Tags: Analytics, AI, Big Data
Thomas Blumer on The Role of AI in Business Decision-Making and Governance - The Earley AI Podcast with Seth Earley - Episode #043
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March 28, 2024
Thomas Blumer is a renowned expert in AI-driven transformation with extensive experience in implementing groundbreaking artificial intelligence and knowledge strategies within complex business environments. Echoing a profound understanding of metrics-driven governance of AI systems, Thomas has made
Tags: Analytics, AI, Big Data
Trent Fitz on Mastering AI and Data Architecture in IT Organizations - The Earley AI Podcast with Seth Earley - Episode #042
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March 21, 2024
Trent Fitz holds over 20 years of experience in the tech industry. Currently a C-level Product Strategy and Technical Marketing Leader at Zenoss. He is an expert in global marketing, product strategy, business development in cloud computing, cybersecurity, and AI. Repeatedly proving his effectivenes
Tags: Analytics, AI, Big Data
Ian Hook on Advancing Operational Excellence with AI and Knowledge Management - The Earley AI Podcast with Seth Earley - Episode #041
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February 22, 2024
Ian Hook is an exemplary professional whose journey spanned from an early career as a blacksmith and preschool teacher to becoming a seasoned expert in knowledge management and artificial intelligence (AI) at Nevartis. His unorthodox path and hands-on experience have endowed him with a deep understa
Tags: Analytics, AI, Big Data
Search Optimization, Competitive Advantage, and Balancing Privacy in an AI-Powered Future - Marc Pickren - The Earley AI Podcast with Seth Earley - Episode #040
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January 30, 2024
Mark Pickren currently serves as the President of Next Net Media. With over 25 years of experience as a seasoned entrepreneur and business leader, he possesses expertise in marketing-focused technology companies. Mark has demonstrated a consistent track record of building and managing successful ven
AI Disruption and Job Replacement, Wealth Gap, and Economic Inequality - Kristina Francis - The Earley AI Podcast with Seth Earley and Chris Featherstone - Episode #039
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January 18, 2024
Our guest this episode is Kristina Francis, a Executive Director at JFFLabs. Jobs for the Future (JFF) is a nationwide nonprofit dedicated to reshaping U.S. education and workforce systems for inclusive economic progress.Kristina is a experienced professional with a rich background spanning manageme
Revolutionizing Data Pipelines, Unifying Metadata, Knowledge Graphs, and Generative AI - Alexander Schober - The Earley AI Podcast with Seth Earley and Chris Featherstone - Episode #038
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December 15, 2023
Our guest this episode is Alexander Schober, a data & AI project owner at Motius. He manages a diverse team of tech experts, focusing on Machine Learning, Knowledge Graphs, and Data Analysis. Alexander previously worked at Siemens Technology which involved pioneering research in Federated Learni
Tags: Analytics, AI, Big Data
Enterprise A.I. Strategy, Knowledge Management and more - Rachad Najjar - The Earley AI Podcast with Seth Earley - Episode #037
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November 29, 2023
Today’s guest is Rachad Najjar, working the forefront of innovation in the fields of organizational learning and knowledge management for nearly a decade. Prior to this, he served as a knowledge management advisor for the Dubai Land Department, where he played a pivotal role in achieving the EFQM
Tags: Analytics, AI, Big Data
Amar Goel on A.I. Tools, Ground Truth in LLMs, the Bito Journey and More - Amar Goel - The Earley AI Podcast with Seth Earley - Episode #036
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October 30, 2023
Today’s guest is Amar Goel, founder of Bito. Amar joins Seth Earley and Chris Featherstone to the discuss the increase in new A.I. tools, LLMs and the journey behind forming Bito! The A.I. assisted software developing tool. Takeaways:Converting AI prototypes into reliable, production-ready produc
Tags: Analytics, AI, Big Data
Optimizing Product Data and Harnessing Generative AI - Sanjay Mehta - The Earley AI Podcast with Seth Earley - Episode #035
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October 16, 2023
Today’s guest is Sanjay Mehta, Head of Industry Commerce for LucidWorks. Sanjay joins Seth Earley and Chris Featherstone to the discuss the rapidly evolving hype of generative AI and how it can be applied to your industry.Takeaways:Sanjay points out that emerging AI is "not turn key". Ma
Taking Control of your Data: How Knowledge Graphs Help to Optimize your Business
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September 22, 2023
Today’s guest is Doug Kimball, Chief Marketing Officer for Ontotext . Doug joins Seth Earley and Chris Featherstone to the discuss the rapidly evolving world of knowledge graphs and AI.Takeaways:Doug Kimball's statement about knowledge graphs being an "add to" and an "enhance
The Secret Power of Collaboration in Data Science - Ben Clinch - Earley AI Podcast with Seth Earley - Episode 33
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September 08, 2023
Today’s guest is Ben Clinch, Head of Information Architecture for BT Group . Ben joins Seth Earley and Chris Featherstone to the discuss the rapidly evolving world of data science in organization. Takeaways:An intriguing aspect is the common practice of Large Language Models (LLMs) utilizing ge
[Earley AI Podcast] Episode 32: Glenn Gow
Earley
June 05, 2023
Today’s guest is Glenn Gow, CEO of Coaching at The Peak Performance CEO Coach. Glenn joins Seth Earley and shares how people should start leaning into what technology is advancing today. Glenn expresses the importance of learning these new materials to create opportunities for you and your company. Be sure to listen in on Glenn giving his advice on how larger companies should incorporate AI into their business!
The Power of AI - Glenn Gow - Earley AI Podcast with Seth Earley - Episode # 032
Import from wordpress feed
June 05, 2023
Today’s guest is Glenn Gow, CEO of Coaching at The Peak Performance CEO Coach. Glenn joins Seth Earley and shares how people should start leaning into what technology is advancing today. Glenn expresses the importance of learning these new materials to create opportunities for you and your company
The Earley AI Podcast with Seth Earley: Guest -Thomas Blumer on The Role of AI in Business Decision-Making and Governance -
Earley Information Science
March 28, 2024
Thomas Blumer is a renowned expert in AI-driven transformation with extensive experience in implementing groundbreaking artificial intelligence and knowledge strategies within complex business environments. Echoing a profound understanding of metrics-driven governance of AI systems, Thomas has made significant strides in aligning AI applications with overarching business goals. As a strategic advisor and consultant, he has facilitated diverse organizations in their journey to integrate AI to optimize efficiency, enhance user experiences, and drive actionable business outcomes. His expertise is instrumental in developing robust AI governance frameworks that ensure data, algorithms, and knowledge are in strict adherence to driving value and enterprise strategy.
Key takeaways:
- Defining and measuring KPIs tailored to customer and user lifecycle is crucial to drive business outcomes with AI and knowledge systems.
- The transition from proof of concept to proof of value in AI implementations often encounters hurdles due to artificial environments and upstream data issues.
- AI's implementation should focus on improving specific tasks and processes, ensuring tangible improvements rather than the technology's mere presence.
- Storytelling and emotional resonance play a pivotal role when data alone does not suffice in persuading stakeholders about AI initiatives.
- Governance structures need to strike a balance between centralized standards and decentralized, data-driven decision making.
- Large language models have brought about a revolution in accessing corporate knowledge and productivity, highlighting the need for responsible usage.
The Earley AI Podcast with Seth Earley - [Earley AI Podcast] Episode 42: Trent Fitz Trent Fitz on Mastering AI and Data Architecture in IT Organizations
Earley Information Science
March 01, 2024
Trent Fitz holds over 20 years of experience in the tech industry. Currently a C-level Product Strategy and Technical Marketing Leader at Zenoss. He is an expert in global marketing, product strategy, business development in cloud computing, cybersecurity, and AI. Repeatedly proving his effectiveness in the industry by leading solutions to projects in innovative company’s such as IBM, Sailpoint, Trustwave and other various startups.
Key takeaways:
- APM tools such as Dynatrace, AppDynamics, and New Relic are key, and their integration has been aided by standards like open telemetry.
- AI governance is crucial on technical, business process, and enterprise strategy levels.
- The maturity models for AIOPs involve governance, decision making, and data/information architecture.
- There is a general lack of appreciation for data and content within IT organizations.
- AIOPs includes machine learning, and there's a need to educate about structured data and AI capabilities.
The Secret Power of Collaboration in Data Science - Ben Clinch - Earley AI Podcast with Seth Earley
Earley Information Science
September 08, 2023
Today’s guest is Ben Clinch, Head of Information Architecture for BT Group . Ben joins Seth Earley and Chris Featherstone to the discuss the rapidly evolving world of data science in organization.
Agent Based LLM Applications: Separating the Hype from Practical Applications
Earley Information Science
August 21, 2024
There is significant excitement about Large Language Models, but the hype continues to outpace the reality. The latest entry into the AI lexicon that is getting increasing attention is that of agent-based approaches where autonomous agents operate and make decisions without human intervention. While this framework has promise in the future, and some thought leaders project billions of agents operating for organizations and individuals, there are some challenges that current approaches need to overcome before widespread adoption of more ambitious visions of highly functional, safe, reliable “agents for all” can be realized.
Information Governance in the Age of A
Earley Information Science
February 28, 2024
Many Organizations are struggling with the best way to govern and manage the use of Generative AI in the enterprise. There are many dimensions to this challenge ranging from ethical issues, data architecture and quality, legal and copywrite, operational and more.
This is why a governance framework needs to be carefully designed and put into place so the business can make the most use of this truly revolutionary technology, reduce and mitigate risks, control costs, maintain a positive employee and customer experience and most importantly, find competitive advantage in the marketplace.
How to Get the Best of Commercial and Open Source Large Language Models While Protecting Corporate IP
Earley Information Science
August 23, 2023
In the rapidly evolving world of ChatGPT and Large Language Models (LLMs), businesses are understandably apprehensive. Numerous potential hazards and hurdles exist such as:
Unrealistic expectations of LLMs as a magic solution to managing corporate content without requisite human involvement
Difficulty distinguishing between creative outputs and fabricated responses (hallucinations)
Decisions around training models: balancing usefulness with the threat of exposing trade secrets or other proprietary knowledge
Absence of clear audit trails and citation sources
The risk of generating responses misaligned with company policies or brand image
Potential financial burden of proprietary LLMs and related enterprise software platforms
Transforming Content Management at Silicon Labs: Taming Learning Content Chaos
Earley Information Science
June 07, 2023
Join us for an insightful discussion as we delve into 'Transforming Content Chaos at Silicon Labs.' Understand the crucial role of content and knowledge management in the realm of Generative AI. Silicon Labs is a $1 billion global leader in secure, intelligent wireless technology. The organization faced significant challenges in content usability, traceability, and findability, hindering its internal training workflows and access to critical knowledge assets. We will also discuss the critical role of knowledge and content to Generative AI (ChatGPT, and other LLM powered systems).
Unlocking the Power of Generative AI: The Critical Role of Knowledge Management
Earley Information Science
April 19, 2023
Generative AI is getting all the attention, headlines, and industry hype. Organizations are looking at how it can be used to create better employee and customer experiences by unlocking the potential stored in the vast troves of unstructured data that house knowledge assets.
We will begin by providing an overview of the fundamental concepts and advances in generative AI, followed by an in-depth examination of the importance of knowledge management in developing, implementing, and improving these systems.
We’ll discuss knowledge management approaches for the organization and retrieval of information, how retrieval fits in with content generation, and the challenges and opportunities it presents for the enterprise.
Attendees will leave with practical takeaways for knowledge management strategies and practices. Participants will learn how to optimize the performance of generative AI models and the benefit of building domain-specific content fine-tuned for industry, organization, and even process.
Whether you are an AI practitioner, researcher, or simply interested in the future of artificial intelligence, this webinar offers valuable insights and practical tips to help you stay ahead of the curve in this rapidly-evolving field.
The Knowledge Management Imperative: Why KM Is Essential To AI
Earley Information Science
March 15, 2023
Enterprises are increasingly recognizing the critical need for knowledge management (KM) to power cognitive AI. In fact, KM and AI are two sides of the same coin. Training a chatbot requires the same organized information that we use to train a human. When you engineer knowledge correctly, you serve the needs of people today and prepare for greater automation in the future. In fact, the long term success of the organization will depend on doing just that – especially when the competition builds high functionality bots that will produce lower costs and better customer service. Those without the capability will not be competitive.
In this panel discussion, we’ll discuss examples and approaches that show how KM supports AI and how to ensure the success of your KM initiative.
Demystifying Knowledge Graphs
Earley Information Science
February 15, 2023
In this webinar, we will demystify knowledge graphs and explore their various applications in data discovery, compliance, and governance. We will begin by discussing the basics of knowledge graphs and how they differ from other data representation methods. Next, we will delve into specific use cases for knowledge graphs in data discovery, such as for exploring and understanding large and complex datasets or for identifying hidden patterns and relationships in data.
We will also discuss how knowledge graphs can be used in compliance and governance tasks, such as for tracking changes to data over time or for auditing data to ensure compliance with regulations. Throughout the webinar, we will provide practical examples and case studies to illustrate the benefits of using knowledge graphs in these contexts.
Tags: Analytics, Digital Transformation, Generative AI
Accelerating Product Data Programs with Pre-PIM Software
Earley Information Science
January 11, 2023
Some product information management (PIM) tools make it difficult to change core data models once they have been set up in the system. To avoid costly rework, you can utilize a “pre-PIM” design tool as a PIM accelerator. This class of software allows you to:
Iterate on designs before committing to a PIM architecture
Improve data quality
Collaborate on decision-making and audit trails
Set up metrics around product data and attribute structure
Correlate performance measures with metrics – product data and hierarchy improvements are correlated with user behaviors and outcomes
Integrate governance content prior to PIM load
Decrease reliance on spreadsheets
While some PIM tools include a subset of these functions, they are often lacking in flexibility, functionality, and integration capabilities, especially around product data model and hierarchy design changes.
What is PIM and Why Your Ecommerce Business Needs It
Earley Information Science
December 07, 2022
If you want to deliver a truly personalized product experience and strengthen customer loyalty, a Product Information Management System (PIM) is a must. PIM systems enable the organization and distribution of rich and consistent data to enhance both the customer and employee experience. With intuitive management of complex product information, PIM unites internal teams with better visibility and reporting.
Attend this webinar and learn how PIM can add value to your digital business as you maximize your return on investment. We’ll cover everything you need to know about a successful PIM deployment from centralization of data to syndication of external sources and everything in between.
Tags: Analytics, Customer Experience, Digital Transformation
Knowledge Management and Virtual Assistants: How Large Enterprises are Saving Millions in Operational Costs and Improving Employee Experience
Earley Information Science
November 30, 2022
In this new world, no employees should spend time struggling to get basic information and questions answered – especially about IT and HR systems and benefits. Virtual Assistant capabilities continue improving as they are trained on large numbers of support and trouble ticket data. While recognizing user intent is critical, equally important is having the information that employees and customers need to solve the problem once their problem and objective is understood.
This means that the knowledge to power such interactions is available and in the correct format for retrieval. However, many organizations have incomplete, inconsistent or missing knowledge and therefore need to build the correct foundation to make these programs a success.
In this session, Earley Information Science, with partner PeopleReign, will show how these programs can rapidly produce measurable results in weeks rather than months and years. While large-scale knowledge problems cannot be solved overnight, by focusing on narrow AI with clearly defined processes and curated knowledge, organizations can see ROI in as little as 30 days.
We will discuss how to approach internal and external support use cases, measure baselines, project ROI, and quickly build a knowledge architecture that can produce short-term results while building the foundation for expanding to broader organizational knowledge problems.
Tags: Analytics, Customer Experience, Digital Transformation
How Successful B2B Brands Deliver Next-Level Digital Experiences
Earley Information Science
October 26, 2022
The Digital Experience Platform (DXP) is an emerging technology that is essential for taking B2B ecommerce to the next level of performance. A DXP serves as the glue that integrates multiple digital systems (customer, product, content platforms) in a way that maximizes the customer experience and the revenue value of their shopping activities.
Like any eCommerce platform, a DXP will realize an accelerated return on investment when an Information Architecture (IA) composed of taxonomies, ontologies, and knowledge graphs serves as the foundation for a more robust and scalable platform. This webinar will discuss the synergy of an industry leading DXP, Bloomreach, powered by a comprehensive IA to deliver enterprise class B2B eCommerce.
Unlock the Value of Data Discovery Using Knowledge Graphs and Hybrid AI
Earley Information Science
September 28, 2022
Successful knowledge management, risk management and process automation initiatives use Knowledge Graphs and Text Analytics for data discovery to extract value from documents and transform them into actionable insights and data.
Knowledge Graphs aka Semantic Networks are the bedrock of an organization’s Information Architecture - modeling an organization’s products, services and people. Such semantic approaches, leveraging Natural Language techniques, have been the backbone of Text Analytics. Recently, advances in Machine Learning (ML) are augmenting such traditional approaches to create Hybrid AI.
Tags: Analytics, Digital Transformation, Emerging Technology
Powering Personalized Search with Knowledge Graphs
Earley Information Science
July 20, 2022
Transforming Legacy Faceted Search into Personalized Product Discovery
The latest in e-commerce trends is the transformation of legacy faceted search into a more personalized experience. By applying semantic reasoning over a knowledge graph, contextual information about a customer can be combined with product data, delivering relevant search results tailored to them.
In this session we're teaming up with Oxford Semantic Technologies to cover this important topic in two segments:
First half for executives:
Why personalized search is an essential e-commerce ingredient
Demystify the process of implementing a more personalized product discovery experience for your customers
Second half for data strategists:
The data modeling required to build knowledge graphs for successful personalized search.
Real-world examples and the steps you can take to get started.
Tags: Analytics, Digital Transformation, Emerging Technology
Building An AI-Powered Enterprise - Foundations
Earley Information Science
May 25, 2022
In the first webinar of this series we’ll establish the formula for AI success: AI-Powered solutions are only as good as the data that fuels them. Successful AI requires a semantic data layer built on a solid enterprise information architecture. We’ll demystify this topic for executives and provide actionable advice for data strategists.
The Knowledge Management Imperative: Why KM is Essential to AI
Earley Information Science
April 27, 2022
Enterprises are increasingly recognizing the critical need for knowledge management (KM) to power cognitive AI. In fact, KM and AI are two sides of the same coin. Training a chatbot requires the same organized information that we use to train a human. When you engineer knowledge correctly, you serve the needs of people today and prepare for greater automation in the future. In fact, the long term success of the organization will depend on doing just that – especially when the competition builds high functionality bots that will produce lower costs and better customer service. Those without the capability will not be competitive.
In this panel discussion, we’ll discuss examples and approaches that show how KM supports AI and how to ensure the success of your KM initiative.
How To Assess & Evaluate Your Marketing Technology Stack
Earley Information Science
March 23, 2022
You made investments in marketing technology in order to improve customer experience. But, are they yielding the desired results? Are customers measurably happier? Do internal processes move more smoothly?
As marketing technologies are deployed over time, the stack can grow increasingly complex and siloed. It is easy to start to lose track of what you have, who is using it, what is working and what isn't.
It's never too late to disentangle the mess and strengthen the connections in your marketing technology stack. The first step is understanding which tools are the most important in order to decide what to keep and what to discard.
Tags: Digital Transformation, Emerging Technology, Marketing
How to Instrument KPIs Throughout the Customer Journey
Earley Information Science
February 23, 2022
You're probably using metrics to determine if your marketing programs are effective. But, have you selected the right metric at each stage of the customer journey? Which ones connect to your strategic goals?
In this session Seth Earley and Allison Brown talk about how each stage of the journey can be instrumented to use feedback from course corrections to further improve the process.
First Party Data MANAGING AND MONETIZING THE “DATA EXHAUST” FROM YOUR MARTECH STACK
Earley Information Science
January 26, 2022
Understanding, anticipating and responding to the wants, needs and behaviors of your customer is the competitive battlefield of 2022.
However, with new limitations and regulations regarding second and third-party data and tracking cookies, marketers, digital leaders and ecommerce executives have to consider their own methods of collecting and acting upon the data they gather about customers.
In this webinar Seth Earley will talk with industry experts about how you need to model, collect, normalize, organize, manage, analyze, and act on customer information. The time to do so is now and we’ll discuss practical ways to move the needle on customer data, customer analytics and orchestration of the customer experience.
How to delight customers & increase revenue with product recommendations
Earley Information Science
December 08, 2021
Today your ecommerce customers expect to be shown recommendations as they browse your product catalog. But, “most popular” is a filter that isn’t going to cut it anymore. There are many better approaches now for providing recommendations - from "others also bought" to context driven recommendations. Some involve more human intervention while others are algorithm driven. Depending on where you are in your ecommerce journey one or the other may be more suited to your site.
In this webinar we discuss:
**What is a recommendation engine
**5 techniques for providing recommendations
**What data, technology, and skills do you need in place for each approach
**What you need to do to move to the next level
Speakers
Seth Earley
Founder & CEO, Earley Information Science
Dave Skrobela
Client Partner, Earley Information Science
The Business Value of Taxonomy - Your Competitors Understand It
Earley Information Science | YouTube
June 24, 2021
Here’s the secret that your competitors aren’t revealing. They ARE INVESTING in the foundational information architecture that every digital transformation depends on. From high performing ecommerce sites to AI powered customer service bots, they are all made or broken by the quality of the data that drives them. There is no way to skimp on this and achieve superior results. In fact, the need is greater than ever for taxonomy and IA as companies look to semantic search, AI powered chatbots, optimization of the customer journey, the ecommerce and personalization, data analytics and more for a competitive edge.
In this webinar Seth Earley, Founder & CEO of Earley Information Science welcomes Rebecca O'Brien with Global Industrial, David Bonk with 3M, and Giovanni Piazza with Takeda Pharmaceuticals to the panel to share their unique insights related to building the information foundation for digital experiences.
Seth Earley talks about Organizing Information with Artificial Intelligence
YouTube
July 09, 2020
After you watch his passionate explanation of #AI in organizing ontologies and taxonomies, purchase Seth's new book, The AI-Powered Enterprise (https://www.amazon.ca/AI-Powered-Ente...). He knows what he's talking about. After watching and reading, you will too.
Retrieval Augmented Generation (RAG) will accelerate adoption of Large Language Model powered ChatGPT-like applications for the enterprise. This will lead to greater adoption due to RAG’s ability to virtually eliminate hallucinations, protect company IP, provide audit trails and traceability and adhere to brand guidelines.
This will require user organizations and vendors to build maturity in knowledge and information architecture methodologies and to leverage ontologies and knowledge graphs as part of enterprise grade AI solutions. It will drive organizations to invest in knowledge operations and to improve unstructured content hygiene. Knowledge will be at the core of successful AI deployments. At a recent Forrester event, analysts and speakers agreed that Retrieval Augmented Generation will have the greatest impact of any AI technology in the enterprise. Gartner had predicted that knowledge management for AI would be the fastest growing and largest area of spend on AI.
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