The media landscape, both traditional news and newer social, has become more diffuse and increasingly difficult to manage in the last 20 years. Over the last decade, the coarsening of public discourse and the pervasiveness of outright lies and disinformation have created a crisis of trust for all organizations. And now we have AI, which has incredible promise but also massive drawbacks.
Media Literacy is a seemingly impossible task for the newest generations, so how do we create trust, build meaningful relationship and push organizations forward? Gen Z and Millennials will make up 75% of the workforce by 2030, with Gen Alpha starting to join the workforce around that time.
If you think the world of communication has been nuts over the last few years, it's time to buckle up. Chase Global's Brad Chase can provide insights from his 20+ years working at the largest agencies, Fortune 500 companies and startups. He's created thousands of news stories and had his name featured in nearly every top-tier news outlet in the world. A former adjunct professor at the prestigious University of Southern California's Annenberg School for Journalism, Chase is here to guide leaders who are wise enough to know that they need to be preparing, now, for the rapidly approaching generational tidal wave.
