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Miguel Herranz

Design Thinking Consultant | Industrial Designer | Creative Director at miGUEL HERRANZ

Valencia, Spain

International Public Speaker about Creativity, Design Thinking, Artificial Intelligence and Conceptual Automotive Design.

Top 50 Thought Leader by Thinkers360
[ Design Thinking | Mobility | Autonomous Vehicles ]

Design Thinking Consultant, Creative Director and Industrial Designer
Working from DNA to community through The Conceptual Nebula.

Author of singular industrial design projects attending to many goals and necessities since 1994.
Working on technical and conceptual projects and always following a commercial approach in any area.
Furniture, lighting, automotive, bath, ceramic tiles, etc.

Awarded on different disciplines as furniture, automotive, bath or lighting design in Europe, USA and Japan.

Featured in the most prestigious design magazines and websites and in multiple international exhibitions.

Participant in the Milan, New York, Tokyo, Beijing and Valencia design week, the Biennale Internationale Design Saint-Étienne and the Design Fest in Mexico.

Own and singular creative process: The Conceptual Nebula
Analytic-emotional process to create conceptual tools based on analyzing the three core elements found in every project: culture, industry and society.
The approach is equally valid for tackling an industrial design project as it is for developing a corporate one.
It is a very useful tool for designing products as well as business plans, and provides each project with a different conceptual tool, a different methodology for every project.

Theory developed reflecting on the commercial approach and how it connects with society, combined with all the years as a designer, and analyzing the own and singular creative process.

The Conceptula Nebula is one of The Year’s Most Popular Articles on Thinkers360 Thought Leaders.

Art Direction | Photography Direction | Graphic Design Direction | Strategy Management | Design Management

Freelance Automotive Designer with several car design awards.
Joint development project with SUBARU.
SUBARU opened an opportunity for an external designer for the 1st time in its 100-year history.
The Plasma 1995 sports car model is part of the Bernie Ecclestone's private collection.
Conceptual Automotive Design from The Conceptual Nebula, an own and singular creative process for product design that can generate very interesting results in automotive design.
Current obsession: to design an electric car from a more conceptual approach, from The Conceptual Nebula.
[ Looking for a company to develop an innovative idea about the personal electric vehicle ]

Curator and Exhibition Designer internationally [ design, furniture, textiles, automotive... ]
Working with organizations like ICEX Trade and Investment (an entity of the Ministry of Industry, Trade and Tourism of Spain’s Secretary of State for Commerce) or companies like Westin Hotels & Resorts.

Interior Designer: Private homes. Projects with soul.

Booth Designer
Design of singular stands. Stands with a sculptural aspect and a great formal wealth in spite of their constructive simplicity.

Graphic Designer
Logos, catalogs, social media, web, exhibition material and video edition.

NFT Artist
Dreamscy Collection | Opensea
Crypto dreams: sensual shapes, oneiric volumes and emotional materials.

Sculptor
Working about the complexity of a network from an extremely simple connection.
Finalist at “MODDOS” of Art competition.

Professor about Creativity, Design Thinking, Automotive Design and Industrial Design.

Interested in Creativity, Artificial Intelligence, Electric Car and Personal Mobility.

AI Assisted Design Thinking
Innovative vision through The Conceptual Nebula
AI + Design Thinking | Big Data + Small Data | Analytics + Emotional | Technology + Creativity | Society + Culture + Industry | Cloud + Social + APP + Strategy | DNA + Community + Business Plan
[ looking for an investor/company to develop it ]

The Ordered Chaos is a conceptual tool to develop some projects with formal richness, constructive simplicity and the serenity of chaos in Nature. This tool generates sculptural, sensual, serene and singular products with a simple and mathematical production. The result is a product of great formal wealth in spite of its constructive simplicity.

The Elevator Sketch is a concept similar to The Elevator Pitch, but to express an idea graphically with the minimum expression.

Founder of soME questions for YOU
Inspirational project based on the importance of the singularity of the emotional thinking.

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: Valencia, Spain
Speaking Topics: Design Thinking, Business Strategy, Innovation, AI, Emerging Technology, Future of Work, Mobility, Social, Culture

Speaking Fee $3,000 (In-Person), $2,500 (Virtual)

Personal Speaking Website: www.miguelherranz.com
Miguel Herranz Points
Academic 0
Author 17
Influencer 0
Speaker 16
Entrepreneur 0
Total 33

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Featured Videos

What's design?
December 17, 2022
AI Assisted Design Thinking
December 17, 2022

Featured Topics

The Conceptual Nebula

The Conceptual Nebula is an analytical-emotional process that makes it possible to create conceptual tools based on analyzing the three core elements found in every project: culture, industry and society.

The Conceptual Nebula is the name I have given to the creative process that I have implemented over the years in both design and industry-related areas. The approach is equally valid for tackling an industrial design project as it is for developing a corporate one. It is a very useful tool for designing products as well as business plans, and provides each project with a different conceptual tool, a different methodology for every project. Likewise, it is a tool that can be applied to creating new companies as well as implementing changes in those that are already well established.

[ The Conceptula Nebula is one of The Year’s Most Popular Articles from Thinkers360 Thought Leaders ]

AI Assisted Design Thinking [Keys of my personal vision through The Conceptual Nebula]

What if we direct artificial intelligence and Big Data to interact with Small Data and Design Thinking, creating tools to develop projects, strategies and business plans?

What if we use the intersection of several custom dynamic networks?

The Conceptual Nebula uses three networks to generate emotional connections.

I can imagine it. [ looking for an investor or company to develop it ]

AI + Design Thinking | Big Data + Small Data | Analytics + Emotional | Technology + Creativity | Society + Culture + Industry | Cloud + Social + APP + Strategy | DNA + Community + Business Plan | The Conceptual Nebula

The Conceptual Nebula is an analytical-emotional process that makes it possible to create conceptual tools based on analyzing the three core elements found in every project: culture, industry and society.

It is a very useful tool for designing products as well as business plans. Likewise, it is a tool that can be applied to creating new companies as well as implementing changes in those that are already well established.

Conceptual Automotive Design from The Conceptual Nebula

I totally believe that a more conceptual approach from a "creative process for product design" can generate very interesting results in automotive design.

When I was a child (me in the picture) I liked cars like all the other children. However, I have always thought that cars had a "car aesthetic" that was different from the rest of the things. Later, I trained in product design and automotive design and found that the approach in automotive design was very different.

I've collaborated with car companies as a freelance designer, achieved car design awards, taught automotive design and given lectures about it, working according to my knowledge of automotive design and through the automotive design methodology.

I engaged in a joint development project with SUBARU. SUBARU opened an opportunity for an external designer for the 1st time in its 100-year history.

I totally believe that a more conceptual approach from a "creative process for product design" can generate very interesting results in automotive design.

Now, we also live a paradigm shift in the automotive industry, with the entry of the electric car, the autonomous car and the personal electric vehicle, which make the collaboration of freelance product designers in the automotive industry especially interesting.

For that reason, my current obsession is the design of an electric car from a more conceptual approach, from The Conceptual Nebula (my creative process).

The Conceptual Nebula is an analytical-emotional process that makes it possible to create conceptual tools for real solutions based on analyzing the three core elements found in every project: culture, industry and society.


[ * In addition, I am looking for a company to develop an innovative idea about the personal electric vehicle ]

Company Information

Company Type: Service Provider
Business Unit: Design
Theatre: Worldwide
Media Experience: 29 years

Areas of Expertise

Agile
AI 30.12
Analytics
Autonomous Vehicles 30.97
Big Data 30.07
Business Continuity
Business Strategy 30.53
Cloud
Culture 30.28
Design Thinking 32.65
Digital Disruption 30.05
Digital Transformation
Emerging Technology 30.05
Future of Work
Innovation 30.92
Management
Marketing
Mobility 30.97
NFT
Open Innovation
Project Management
Sales
Social 30.35
Startups
Diversity and Inclusion 30.16
Entrepreneurship 30.35

Industry Experience

Automotive
Furniture
Higher Education & Research
Hospitality
Manufacturing
Media
Other
Professional Services

Publications

7 Article/Blogs
Conceptual Automotive Design from The Conceptual Nebula
LinkedIn miGUEL HERRANZ
December 13, 2022
I totally believe that a more conceptual approach from a "creative process for product design" can generate very interesting results in automotive design.

Now, we also live a paradigm shift in the automotive industry, with the entry of the electric car, the autonomous car and the personal electric vehicle, which make the collaboration of freelance product designers in the automotive industry especially interesting.

For that reason, my current obsession is the design of an electric car from a more conceptual approach, from The Conceptual Nebula (my creative process).

Some important keys:
– low cost & high emotion (really cool)
– non-aspirational & without complexes
– conceptual vehicle & non-styling design
– new social icon & a real solution for true necessities

[ *In addition, I am looking for a company to develop an innovative idea about the personal electric vehicle ]

See publication

Tags: Autonomous Vehicles, Design Thinking, Mobility

dream and work | soME questions for YOU
LinkedIn miGUEL HERRANZ
December 10, 2022
Would you like to answer one of these questions?

Emotional answers are the difference.

Your answers are the difference.

YOU are the difference.



[ Inspirational project ] based on the importance of the singularity of the emotional thinking.

You can share your answers on LinkedIn, Twitter, Instagram, Facebook or Pinterest.

See publication

Tags: Business Strategy, Entrepreneurship, Social

AI | soME questions for YOU
LinkedIn miGUEL HERRANZ
July 08, 2019
We are starting a new paradigm, Artificial Intelligence, and human thinking is the difference.

Emotional answers are the difference.

Your answers are the difference.

YOU are the difference.

Would you like to answer one of these questions?



[ Inspirational project ] based on the importance of the singularity of the emotional thinking.

You can share your answers on LinkedIn, Twitter, Instagram, Facebook or Pinterest.

See publication

Tags: AI, Design Thinking, Emerging Technology

The Elevator Sketch
LinkedIn miGUEL HERRANZ
May 16, 2019
The Elevator Sketch is a concept similar to The Elevator Pitch, but to express an idea graphically. It is the minimum expression of a drawing to express an idea quickly.

I like to use elevator sketches to design because, when I am designing, I want to think about the concept and not the drawing. I want agility to think.

I have called this concept "Elevator Sketch". I advise my students to use this type of sketch to think, to design.

Do you draw or think?

I love to draw.

I love to think.

I design.

Drawing Thinking. Thinking Drawing. Design Thinking. Design.

See publication

Tags: Culture, Design Thinking

AI Assisted Design Thinking [Keys of my personal vision through The Conceptual Nebula]
LinkedIn miGUEL HERRANZ
May 02, 2019
What if we direct artificial intelligence and Big Data to interact with Small Data and Design Thinking, creating tools to develop projects, strategies and business plans?

What if we use the intersection of several custom dynamic networks?

The Conceptual Nebula uses three networks to generate emotional connections.

I can imagine it. [ looking for an investor or company to develop it ]

See publication

Tags: AI, Big Data, Design Thinking

7.6 billion | soME questions for YOU
LinkedIn miGUEL HERRANZ
May 01, 2019
Would you like to answer one of these questions?

7.6 billion = world population

Emotional answers are the difference.

Your answers are the difference.

YOU are the difference.



[ Inspirational project ] based on the importance of the singularity of the emotional thinking.

You can share your answers on LinkedIn, Twitter, Instagram, Facebook or Pinterest.


See publication

Tags: Culture, Diversity and Inclusion, Social

The Conceptual Nebula
Linkedin miGUEL HERRANZ
October 07, 2015
The Conceptual Nebula is an analytical-emotional process that makes it possible to create conceptual tools based on analyzing the three core elements found in every project: culture, industry and society.

The Conceptual Nebula is the name I have given to the creative process that I have implemented over the years in both design and industry-related areas. The approach is equally valid for tackling an industrial design project as it is for developing a corporate one. It is a very useful tool for designing products as well as business plans, and provides each project with a different conceptual tool, a different methodology for every project. Likewise, it is a tool that can be applied to creating new companies as well as implementing changes in those that are already well established.

[ The Conceptula Nebula is one of The Year’s Most Popular Articles from Thinkers360 Thought Leaders ]

See publication

Tags: Business Strategy, Design Thinking, Innovation

1 Keynote
The Conceptual Nebula
LinkedIn miGUEL HERRANZ
October 07, 2015
The Conceptual Nebula is an analytical-emotional process that makes it possible to create conceptual tools based on analyzing the three core elements found in every project: culture, industry and society.

The Conceptual Nebula is the name I have given to the creative process that I have implemented over the years in both design and industry-related areas. The approach is equally valid for tackling an industrial design project as it is for developing a corporate one. It is a very useful tool for designing products as well as business plans, and provides each project with a different conceptual tool, a different methodology for every project. Likewise, it is a tool that can be applied to creating new companies as well as implementing changes in those that are already well established.

[ The Conceptula Nebula is one of The Year’s Most Popular Articles from Thinkers360 Thought Leaders ]

See publication

Tags: Business Strategy, Design Thinking, Innovation

2 Speaking Engagements
Conceptual Automotive Design from The Conceptual Nebula
miGUEL HERRANZ blog
December 13, 2022
I totally believe that a more conceptual approach from a "creative process for product design" can generate very interesting results in automotive design.

When I was a child (me in the picture) I liked cars like all the other children. However, I have always thought that cars had a "car aesthetic" that was different from the rest of the things. Later, I trained in product design and automotive design and found that the approach in automotive design was very different.

I've collaborated with car companies, achieved car design awards, taught automotive design and given lectures about it, working according to my knowledge of automotive design and through the automotive design methodology.

I engaged in a joint development project with SUBARU. SUBARU opened an opportunity for an external designer for the 1st time in its 100-year history.

I totally believe that a more conceptual approach from a "creative process for product design" can generate very interesting results in automotive design.

Now, we also live a paradigm shift in the automotive industry, with the entry of the electric car, the autonomous car and the personal electric vehicle, which make the collaboration of freelance product designers in the automotive industry especially interesting.

For that reason, my current obsession is the design of an electric car from a more conceptual approach, from The Conceptual Nebula (my creative process).

Some important keys:
– low cost & high emotion (really cool)
– non-aspirational & without complexes
– conceptual vehicle & non-styling design
– new social icon & a real solution for true necessities

The Conceptual Nebula is an analytical-emotional process that makes it possible to create conceptual tools for real solutions based on analyzing the three core elements found in every project: culture, industry and society.


[ * In addition, I am looking for a company to develop an innovative idea about the personal electric vehicle ]

See publication

Tags: Autonomous Vehicles, Innovation, Mobility

AI Assisted Design Thinking [Keys of my personal vision]
miGUEL HERRANZ blog
May 02, 2019
What if we direct artificial intelligence and Big Data to interact with Small Data and Design Thinking, creating tools to develop projects, strategies and business plans?

What if we use the intersection of several custom dynamic networks?

The Conceptual Nebula uses three networks to generate emotional connections.

I can imagine it. [ looking for an investor or company to develop it ]



AI + Design Thinking

Big Data + Small Data

Analytics + Emotional

Technology + Creativity

Society + Culture + Industry

Cloud + Social + APP + Strategy

DNA + Community + Business Plan



The Conceptual Nebula is an analytical-emotional process that makes it possible to create conceptual tools based on analyzing the three core elements found in every project: culture, industry and society.

It is a very useful tool for designing products as well as business plans. Likewise, it is a tool that can be applied to creating new companies as well as implementing changes in those that are already well established.

See publication

Tags: AI, Design Thinking, Innovation

2 Videos
What's design?
miGUEL HERRANZ
December 08, 2022
design is serenity
design is balance
design is matter
design is math
design is surface
design is dialogue
design is emotion
design is sensuality
design is precision
design is harmony
design is flow
design is geometry
design is complexity
design is calm
and design is to dream

What's your dream?

Let's build it together!


miGUELHERRANZ

See publication

Tags: Culture, Design Thinking, Entrepreneurship

AI Assisted Design Thinking
LinkedIn miGUEL HERRANZ
May 02, 2019
[Keys of my personal vision through The Conceptual Nebula]

What if we direct artificial intelligence and Big Data to interact with Small Data and Design Thinking, creating tools to develop projects, strategies and business plans?

What if we use the intersection of several custom dynamic networks?

The Conceptual Nebula uses three networks to generate emotional connections.

I can imagine it. [ looking for an investor or company to develop it ]


AI + Design Thinking

Big Data + Small Data

Analytics + Emotional

Technology + Creativity

Society + Culture + Industry

Cloud + Social + APP + Strategy

DNA + Community + Business Plan

The Conceptual Nebula


The Conceptual Nebula is the name I have given to the creative process that I have implemented over the years in both design and industry-related areas. The approach is equally valid for tackling an industrial design project as it is for developing a corporate one. In other words, it is a very useful tool for designing products as well as business plans. Likewise, it is a tool that can be applied to creating new companies as well as implementing changes in those that are already well established.

The Conceptual Nebula is an analytical-emotional process that makes it possible to create conceptual tools based on analyzing the three core elements found in every project: culture, industry and society. Each individual core consists of an infinite number of interconnected concepts that are full of nuances and often overlap. They make up a conceptual nebula of infinite connections that links the three cores within a closed circuit.

See publication

Tags: AI, Design Thinking, Innovation

Thinkers360 Credentials

3 Badges

Radar

1 Technology
AI ASSISTED DESIGN THINKING [Keys of my personal vision through The Conceptual Nebula]

Date : December 11, 2022

What if we direct artificial intelligence and Big Data to interact with Small Data and Design Thinking, creating tools to develop projects, strategies and business plans?

What if we use the intersection of several custom dynamic networks?

The Conceptual Nebula uses three networks to generate emotional connections.

I can imagine it.

See Radar

Blog

4 Article/Blogs
Conceptual Automotive Design from The Conceptual Nebula
Thinkers360
January 07, 2023

I totally believe that a more conceptual approach from a “creative process for product design” can generate very interesting results in automotive design.

 

When I was a child (me in the picture) I liked cars like all the other children. However, I have always thought that cars had a “car aesthetic” that was different from the rest of the things. Later, I trained in product design and automotive design and found that the approach in automotive design was very different.

 

I’ve collaborated with car companies as a freelance designer, achieved car design awards, taught automotive design and given lectures about it, working according to my knowledge of automotive design and through the automotive design methodology.

 

I engaged in a joint development project with SUBARU. SUBARU opened an opportunity for an external designer for the 1st time in its 100-year history.

 

I totally believe that a more conceptual approach from a creative process for product design can generate very interesting results in automotive design.

 

Now, we also live a paradigm shift in the automotive industry, with the entry of the electric car, the autonomous car and the personal electric vehicle, which make the collaboration of freelance product designers in the automotive industry especially interesting.

 

For that reason, my current obsession is the design of an electric car from a more conceptual approach, from The Conceptual Nebula (my creative process).

 

Some important keys:

– low cost & high emotion (really cool)

– non-aspirational & without complexes

– conceptual vehicle & non-styling design

– new social icon & a real solution for true necessities

 

The Conceptual Nebula is an analytical-emotional process that makes it possible to create conceptual tools based on analyzing the three core elements found in every project: culture, industry and society.

 

Read more about The Conceptual Nebula

 

[ * In addition, I am looking for a company to develop an innovative idea about the personal electric vehicle ]

 

 

See blog

Tags: Design Thinking, Mobility, Autonomous Vehicles

soMe questions for YOU
Thinkers360
January 04, 2023

[ Inspirational project ]

Based on the importance of the singularity of the emotional thinking.

 

Would you like to answer one of these questions?

Emotional answers are the difference.

Your answers are the difference.

YOU are the difference.

 

You can share your answers on:

Instagram   Twitter

Facebook   Pinterest   LinkedIn

 

dream and work

dream and work | soMe questions for YOU | miGUEL HERRANZ

 

Would you like to answer one of these questions?

e.g. :

your work + your dream = inspirational

your work x your dream = thrive

your work – your dream = alienation

your dream – your work = fantasy

your work / your dream = energy

your dream / your work = pogress steps

 

 

7.6 billion

7.6 billion | soMe questions for YOU | miGUEL HERRANZ

 

7.6 billion = world population

Would you like to answer one of these questions?

e.g. :

YOU + 7.6 billion = capability of humanity

YOU x 7.6 billion = power of an idea

YOU – 7.6 billion = meditation

7.6 billion – YOU = singularity

YOU / 7.6 billion = empathy

7.6 billion / YOU = energy

 

 

AI

AI | soMe questions for YOU | miGUEL HERRANZ

 

We are starting a new paradigm, Artificial Intelligence, and human thinking is the difference.

Would you like to answer one of these questions?

e.g. :

YOU + AI = augmented intelligence

YOU x AI = new powers

YOU – AI = you  [emotional thinking]

AI – YOU = a possible possibility

YOU : AI = delegate

AI : YOU = alienation

 

 

See blog

Tags: Design Thinking, Social, Culture

AI Assisted Design Thinking [Keys of my personal vision through The Conceptual Nebula]
Thinkers360
December 13, 2022

What if we direct artificial intelligence and Big Data to interact with Small Data and Design Thinking, creating tools to develop projects, strategies and business plans?

What if we use the intersection of several custom dynamic networks?

The Conceptual Nebula uses three networks to generate emotional connections.

I can imagine it. [ looking for an investor or company to develop it ]

 

AI + Design Thinking
Big Data + Small Data
Analytics + Emotional
Technology + Creativity
Society + Culture + Industry
Cloud + Social + APP + Strategy
DNA + Community + Business Plan
The Conceptual Nebula
The Conceptual Nebula is an analytical-emotional process that makes it possible to create conceptual tools based on analyzing the three core elements found in every project: culture, industry and society.
It is a very useful tool for designing products as well as business plans. Likewise, it is a tool that can be applied to creating new companies as well as implementing changes in those that are already well established.

Read more

 

 

See blog

Tags: AI, Design Thinking, Digital Disruption

The Conceptual Nebula
Thinkers360
December 12, 2022

An analytical-emotional process

The Conceptual Nebula is the name I have given to the creative process that I have implemented in both design and industry-related areas. The Conceptual Nebula is an analytical-emotional process based on analyzing the three core elements found in every project: culture, industry and society.

As an industrial designer, I work on technical and conceptual projects in a variety of fields. Regardless of the nature of the project or the field I’m working in, I always try to follow a commercial approach. And when I say commercial, I’m not exclusively referring to sales, but to the capacity of connecting with society.

 

The triple bottom line

Furthermore, if we consider the triple bottom line of a project or industry as the capacity to generate not only financial, but also social and environmental gains then a commercial approach – seen here as a way of connecting with society – contributes significantly to the triple bottom line of any kind of project or company. After all, the more commercial success a project has, the greater its social impact and, consequently, the greater the possibility of expanding its objectives in terms of social issues and sustainability. This is why I believe that the commercial nature of a project is not only essential to fulfilling an economic function, but also in establishing the necessary foundation to explore social and sustainability-related aims more thoroughly and effectively.

By reflecting on the commercial approach and how it connects with society, combined with all my years as a designer, I eventually came to analyze my creative process and developed a theory that I call The Conceptual Nebula.

 

For designing products as well as business plans

The approach is equally valid for tackling an industrial design project as it is for developing a corporate one. In other words, it is a very useful tool for designing products as well as business plans. Likewise, it is a tool that can be applied to creating new companies as well as implementing changes in those that are already well established.

The Conceptual Nebula is an analytical-emotional process that makes it possible to create conceptual tools for real solutions based on analyzing the three core elements found in every project: culture, industry and society. Each individual core consists of an infinite number of interconnected concepts that are full of nuances and often overlap. They make up a conceptual nebula of infinite connections that links the three cores within a closed circuit, as shown in the image below.

The Cobceptual Nebula

Even though the image is a diagram, I like to imagine the nebula as something three-dimensional and intangible in which all of these concepts move about and interact constantly. Furthermore, I always like to consider a fourth dimension, because I think it is very interesting to observe how these concepts evolve over time. Regardless of the project, whether it is specific or corporate in scope, how they perform over time is intrinsically linked to their conceptual basis and relationship to society.  

 

The three core elements

The culture core consists of a cumulative tangle of concepts relating to the cultural interests of not only the designer, but also the industry and society as a whole. Therefore, the personality of the designer, as well as the philosophy of the company or the various cultural trends that are, have or will be circulating in society, are integrated into this core.

The industry core comprises all of the concepts relating to the capacities, possibilities, limitations and aspirations of both the project and the company. This part covers the entire industrial potential of a company without ever losing sight of its limitations and evaluating how to handle these limitations in relation to the project and how they may evolve over time.

Finally, the society core comprises the constantly changing and dynamic atmosphere of concepts relating to the interests, dissatisfactions, aspirations and desires of society. Here I prefer to talk about society rather than the market, because it is closer to the concept of humanity. It is not as intimately linked to rational ideas, but closer to real social movements, which tend to be more impulsive, emotional, almost sexual at times, and, as a result, more irrational.

In order to complete this analytical work effectively, it is important to approach each core both in terms of its direct relationship to the project and in a completely independent manner, allowing for a broader and more thought-provoking perspective.

 

A conceptual tool for a real solution

Once the nebula for a project has been created in an analytical fashion, the true creative process consists of emotionally drawing connections between these concepts. In other words, if our analytical work is solid and we have created our nebula – which is not expressed as a presentation of ideas, market data, trends or anything the like, but is truly a nebula that follows us everywhere – small electrical charges will start to go off emotionally. Eventually they establish connections between concepts to build a path, occasionally even a highway, for us to follow. The path, which is the result of this process and varies from project to project, is what I call conceptual tool.

In short, using an analytical process to create a nebula for each project, followed by an emotional immersion that is in fact guided by the most relevant connections, provides each project with a different conceptual tool for a real solution. In other words, it results in a different methodology for every project.

 

[ The Conceptula Nebula is one of The Year’s Most Popular Articles from Thinkers360 Thought Leaders ]

 

See blog

Tags: Design Thinking, Innovation, Business Strategy

Opportunities

1 Keynote
The Conceptual Nebula

Location: New York, NY    Date Available: January 15th, 2023     Fees: 3000

Submission Date: December 11th, 2022     Service Type: Service Offered

The Conceptual Nebula is an analytical-emotional process that makes it possible to create conceptual tools based on analyzing the three core elements found in every project: culture, industry and society.

The Conceptual Nebula is the name I have given to the creative process that I have implemented over the years in both design and industry-related areas. The approach is equally valid for tackling an industrial design project as it is for developing a corporate one. In other words, it is a very useful tool for designing products as well as business plans. Likewise, it is a tool that can be applied to creating new companies as well as implementing changes in those that are already well established.

Respond to this opportunity

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Miguel Herranz