Miguel Herranz

Conceptual Automotive Design from The Conceptual Nebula
LinkedIn miGUEL HERRANZ
December 13, 2022

I totally believe that a more conceptual approach from a "creative process for product design" can generate very interesting results in automotive design.

Now, we also live a paradigm shift in the automotive industry, with the entry of the electric car, the autonomous car, and the personal electric vehicle, which make the collaboration of freelance product designers in the automotive industry especially interesting.

For that reason, my current obsession is the design of an electric car from a more conceptual approach, from The Conceptual Nebula (my creative process).

Some important keys:
– low cost & high emotion (really cool)
– non-aspirational & without complexes
– conceptual vehicle & non-styling design
– new social icon & a real solution for true necessities

[ *In addition, I am looking for a company to develop an innovative proposal of personal electric vehicle ]

[ This article is one of The Year’s Most Popular Articles from Thinkers360 Thought Leaders ]

dream and work | soME questions for YOU
LinkedIn miGUEL HERRANZ
December 10, 2022

Would you like to answer one of these questions?

Emotional answers are the difference.

Your answers are the difference.

YOU are the difference.


[ Inspirational project ] based on the importance of the singularity of the Emotional Thinking.

Emotional Thinking, or the ability to think about complex issues driven by emotional connections, is and will be the critical and superior difference between humans and artificial intelligence.

Emotional Thinking is the way to remain competitive in an environment where all analytical processes will be solved by artificial intelligence.

We have to train Emotional Thinking, Human Thinking.

These questions are very basic mathematical operations, and paradoxically, although it is the machines own language, artificial intelligence cannot understand the complexity, depth, and transcendence of these questions, and consequently their answers will always be empty and encapsulated.

However, each person will have a different and singular answer that will arise from Emotional Thinking, and that will be loaded with their experiences, their own ideas, and personal interpretations.

You can share your answers on LinkedIn, Twitter, Instagram, Facebook, or Pinterest.

AI | soME questions for YOU
LinkedIn miGUEL HERRANZ
July 08, 2019

We are starting a new paradigm, Artificial Intelligence, and human thinking is the difference.

Emotional answers are the difference.

Your answers are the difference.

YOU are the difference.

Would you like to answer one of these questions?


[ Inspirational project ] based on the importance of the singularity of the Emotional Thinking.

Emotional Thinking, or the ability to think about complex issues driven by emotional connections, is and will be the critical and superior difference between humans and artificial intelligence.

Emotional Thinking is the way to remain competitive in an environment where all analytical processes will be solved by artificial intelligence.

We have to train Emotional Thinking, Human Thinking.

These questions are very basic mathematical operations, and paradoxically, although it is the machines own language, artificial intelligence cannot understand the complexity, depth, and transcendence of these questions, and consequently their answers will always be empty and encapsulated.

However, each person will have a different and singular answer that will arise from Emotional Thinking, and that will be loaded with their experiences, their own ideas, and personal interpretations.

You can share your answers on LinkedIn, Twitter, Instagram, Facebook, or Pinterest.

The Elevator Sketch
LinkedIn miGUEL HERRANZ
May 16, 2019

The Elevator Sketch is a concept similar to The Elevator Pitch, but to express an idea graphically. It is the minimum expression of a drawing to express an idea quickly.

I like to use elevator sketches to design because, when I am designing, I want to think about the concept and not the drawing. I want agility to think.

I have called this concept "Elevator Sketch". I advise my students to use this type of sketch to think, to design.

Do you draw or think?

I love to draw.

I love to think.

I design.

Drawing Thinking. Thinking Drawing. Design Thinking. Design.

AI Assisted Design Thinking [Keys of my personal vision through The Conceptual Nebula]
LinkedIn miGUEL HERRANZ
May 02, 2019

What if we direct artificial intelligence and Big Data to interact with Small Data and Design Thinking, creating tools to develop projects, strategies, and business models?

What happens if we use the intersection of several customized dynamic networks?

The Conceptual Nebula uses three networks to generate emotional connections.

I can imagine it:

A platform [ with an app ] using Ai, Big Data, Small Data, Social Media, and Cloud to work on Design Thinking through The Conceptual Nebula, my creative process, valid for developing projects, strategies, and business models.

The Conceptual Nebula would greatly facilitate the management of AI, as it is designed to address very complex issues like strategy and innovation using the intersections of only three customized dynamic networks.

[ looking for an investor or company to develop it ]

Emotional Thinking is the key.

Emotional Thinking is the difference.

I believe in augmented intelligence through AI using emotional skills. Assisted is augmented but to serve humans.

Emotional Thinking is and will be the critical and superior difference between humans and artificial intelligence.

The Conceptual Nebula is an emotional way.

The Conceptual Nebula is an analytical-emotional process based on the analysis of the three core elements found in every project, culture, industry, and society, and on the creation of emotional connections that truly link these three cores, thus achieving a deep depth in the target audience, from the philosophy of the company and under a certain cultural lens.

The Conceptual Nebula is a creative process, a generator of business models and personal branding, and a Strategy and Innovation Management tool to create community from the company/person’s DNA generating emotional connections,

7.6 billion | soME questions for YOU
LinkedIn miGUEL HERRANZ
May 01, 2019

Would you like to answer one of these questions?

7.6 billion = world population

Emotional answers are the difference.

Your answers are the difference.

YOU are the difference.


[ Inspirational project ] based on the importance of the singularity of the Emotional Thinking.

Emotional Thinking, or the ability to think about complex issues driven by emotional connections, is and will be the critical and superior difference between humans and artificial intelligence.

Emotional Thinking is the way to remain competitive in an environment where all analytical processes will be solved by artificial intelligence.

We have to train Emotional Thinking, Human Thinking.

These questions are very basic mathematical operations, and paradoxically, although it is the machines own language, artificial intelligence cannot understand the complexity, depth, and transcendence of these questions, and consequently their answers will always be empty and encapsulated.

However, each person will have a different and singular answer that will arise from Emotional Thinking, and that will be loaded with their experiences, their own ideas, and personal interpretations.

You can share your answers on LinkedIn, Twitter, Instagram, Facebook, or Pinterest.

The Conceptual Nebula
Linkedin miGUEL HERRANZ
October 07, 2015

The Conceptual Nebula is an analytical-emotional process based on the analysis of the three core elements found in every project, culture, industry, and society, and on the creation of emotional connections that truly link these three cores, thus achieving a deep depth in the target audience, from the philosophy of the company and under a certain cultural lens.

The Conceptual Nebula is the name I have given to the creative process that I have implemented over the years in both design and industry-related areas.

The approach is equally valid for tackling an industrial design project as it is for developing a corporate one. It is a highly useful tool for designing products as well as business models, and provides each project with a different conceptual tool, a different methodology for every project. Likewise, it is a tool that can be applied to creating new companies as well as implementing changes in those that are already well established. And it is also a very interesting tool to work on personal branding.

The Conceptual Nebula is a creative process, a generator of business models and personal branding, and a Strategy and Innovation Management tool to create community from the company/person’s DNA generating emotional connections.


[ The Conceptula Nebula is one of The Year’s Most Popular Articles from Thinkers360 Thought Leaders ]

The Conceptual Nebula
LinkedIn miGUEL HERRANZ
October 07, 2015

The Conceptual Nebula is an analytical-emotional process based on the analysis of the three core elements found in every project, culture, industry, and society, and on the creation of emotional connections that truly link these three cores, thus achieving a deep depth in the target audience, from the philosophy of the company and under a certain cultural lens.

The Conceptual Nebula is the name I have given to the creative process that I have implemented over the years in both design and industry-related areas.

The approach is equally valid for tackling an industrial design project as it is for developing a corporate one. It is a highly useful tool for designing products as well as business models, and provides each project with a different conceptual tool, a different methodology for every project. Likewise, it is a tool that can be applied to creating new companies as well as implementing changes in those that are already well established. And it is also a very interesting tool to work on personal branding.

The Conceptual Nebula is a creative process, a generator of business models and personal branding, and a Strategy and Innovation Management tool to create community from the company/person’s DNA generating emotional connections.


[ The Conceptual Nebula is one of The Year’s Most Popular Articles from Thinkers360 Thought Leaders ]

Conceptual Automotive Design from The Conceptual Nebula
miGUEL HERRANZ blog
December 13, 2022

I totally believe that a more conceptual approach from a "creative process for product design" can generate very interesting results in automotive design.

When I was a child (me in the picture) I liked cars like all the other children. However, I have always thought that cars had a "car aesthetic" that was different from the rest of the things. Later, I trained in product design and automotive design and found that the approach in automotive design was very different.

I've collaborated with car companies, achieved car design awards, taught automotive design, and given lectures about it, working according to my knowledge of automotive design and through the automotive design methodology.

I engaged in a joint development project with SUBARU. SUBARU opened an opportunity for an external designer for the 1st time in its 100-year history.

I totally believe that a more conceptual approach from a "creative process for product design" can generate very interesting results in automotive design.

Now, we also live a paradigm shift in the automotive industry, with the entry of the electric car, the autonomous car, and the personal electric vehicle, which make the collaboration of freelance product designers in the automotive industry especially interesting.

For that reason, my current obsession is the design of an electric car from a more conceptual approach, from The Conceptual Nebula (my creative process).

Some important keys:
– low cost & high emotion (really cool)
– non-aspirational & without complexes
– conceptual vehicle & non-styling design
– new social icon & a real solution for true necessities

The Conceptual Nebula is an analytical-emotional process based on analyzing the three core elements found in every project: culture, industry, and society, and on the creation of emotional connections that truly link these three cores, thus achieving a deep depth in the target audience, from the philosophy of the company and under a certain cultural lens.


[ * In addition, I am looking for a company to develop an innovative proposal of personal electric vehicle ]

[ Conceptual Automotive Design is one of The Year’s Most Popular Articles from Thinkers360 Thought Leaders ]

AI Assisted Design Thinking
miGUEL HERRANZ blog
May 02, 2019

[ Keys of my personal vision through The Conceptual Nebula ] [ looking for an investor or company to develop it ]

What if we direct artificial intelligence and Big Data to interact with Small Data and Design Thinking, creating tools to develop projects, strategies, and business models?

What happens if we use the intersection of several customized dynamic networks?

The Conceptual Nebula uses three networks to generate emotional connections.

I can imagine it:

A platform [ with an app ] using Ai, Big Data, Small Data, Social Media, and Cloud to work on Design Thinking through The Conceptual Nebula, my creative process, valid for developing projects, strategies, and business models.

The Conceptual Nebula would greatly facilitate the management of AI, as it is designed to address very complex issues like strategy and innovation using the intersections of only three customized dynamic networks.



AI + Design Thinking

Cloud + Social + APP

Big Data + Small Data

Analytics + Emotional

Technology + Creativity

Society + Culture + Industry

DNA + Community + Business Model

Strategy + Innovation

Disruption



Emotional Thinking is the key.

Emotional Thinking is the difference.

I believe in augmented intelligence through AI using emotional skills. Assisted is augmented but to serve humans.

Emotional Thinking is and will be the critical and superior difference between humans and machines.

The Conceptual Nebula is an emotional way.

The Conceptual Nebula is an analytical-emotional process based on the analysis of the three core elements found in every project, culture, industry, and society, and on the creation of emotional connections that truly link these three cores, thus achieving a deep depth in the target audience, from the philosophy of the company and under a certain cultural lens.

Each individual core consists of an infinite number of interconnected concepts that are full of nuances and often overlap. They make up a conceptual nebula of infinite connections that links the three cores within a closed circuit.

It is a highly useful tool for designing products as well as business models. Likewise, it is a tool that can be applied to creating new companies as well as implementing changes in those that are already well established. And it is also a very interesting tool to work on personal branding.

The Conceptual Nebula is a creative process, a generator of business models and personal branding, and a Strategy and Innovation Management tool to create community from the company/person’s DNA generating emotional connections.

What's design?
miGUEL HERRANZ
December 08, 2022

design is serenity
design is balance
design is matter
design is math
design is surface
design is dialogue
design is emotion
design is sensuality
design is precision
design is harmony
design is flow
design is geometry
design is complexity
design is calm
and design is to dream

What's your dream?

Let's build it together!


miGUELHERRANZ

AI Assisted Design Thinking
LinkedIn miGUEL HERRANZ
May 02, 2019

[Keys of my personal vision through The Conceptual Nebula] [ looking for an investor or company to develop it ]

What if we direct artificial intelligence and Big Data to interact with Small Data and Design Thinking, creating tools to develop projects, strategies, and business plans?

What happens if we use the intersection of several customized dynamic networks?

The Conceptual Nebula uses three networks to generate emotional connections.

I can imagine it:

A platform (with an app) using Ai, Big Data, Small Data, Social Media, and Cloud to work on Design Thinking through The Conceptual Nebula, my creative process, valid for generating projects, strategies and business plans.

The Conceptual Nebula would greatly facilitate the management of AI, as it is designed to address very complex issues like strategy and innovation using the intersections of only three customized dynamic networks.


AI + Design Thinking

Big Data + Small Data

Analytics + Emotional

Technology + Creativity

Society + Culture + Industry

Cloud + Social + APP + Strategy

DNA + Community + Business Plan

The Conceptual Nebula


Emotional Thinking is the key.

Emotional Intelligence is the difference.

I believe in augmented intelligence through AI using emotional skills.

Assisted is augmented but to serve humans. Emotional Thinking is and will be the critical and superior difference between humans and artificial intelligence. We have to train Emotional Thinking, Design Thinking, Human Thinking.

The Conceptual Nebula is an emotional way.

The Conceptual Nebula is the name I have given to the creative process that I have implemented over the years in both design and industry-related areas. The approach is equally valid for tackling an industrial design project as it is for developing a corporate one. In other words, it is a highly useful tool for designing products as well as business plans. Likewise, it is a tool that can be applied to creating new companies as well as implementing changes in those that are already well established. And it is also a very interesting tool to work on personal branding.

The Conceptual Nebula is an analytical-emotional process based on the analysis of the three core elements found in every project, culture, industry, and society, and on the creation of emotional connections that truly link these three cores, thus achieving a deep depth in the target audience, from the philosophy of the company and under a certain cultural lens.

Each individual core consists of an infinite number of interconnected concepts that are full of nuances and often overlap. They make up a conceptual nebula of infinite connections that links the three cores within a closed circuit.

The Ordered Chaos
miGUEL HERRANZ
December 05, 2018

Conceptual tool from The Conceptual Nebula.

I have dubbed The Ordered Chaos to a conceptual tool I use to develop some projects with formal richness, constructive simplicity, and the serenity of chaos in Nature.

The Ordered Chaos generates sculptural, sensual, serene, and singular products with a simple and mathematical production.

The result is a product of great formal wealth despite its constructive simplicity.



The Ordered Chaos is a conceptual tool from The Conceptual Nebula, an analytical-emotional process that makes it possible to create conceptual tools for real solutions based on analyzing the three core elements found in every project: culture, industry, and society, and creating emotional connections that truly link these three cores, thus achieving a deep penetration in the target audience, from the philosophy of the company and under a certain cultural lens.

Using an analytical process for each project, followed by an emotional process, provides each project with a different conceptual tool for a real solution. In other words, it results in a different methodology for every project.

What if we direct artificial intelligence and Big Data to interact with Small Data and Design Thinking, creating tools to develop projects, strategies and business plans?

What if we use the intersection of several custom dynamic networks?

The Conceptual Nebula uses three networks to generate emotional connections.

I can imagine it.

The Ordered Chaos
Thinkers360
April 30, 2023

conceptual tool from The Conceptual Nebula

I have dubbed The Ordered Chaos to a conceptual tool I use to develop some projects with formal richness, constructive simplicity and the serenity of chaos in Nature.

The Ordered Chaos generates sculptural, sensual, serene and singular products with a simple and mathematical production.

The result is a product of great formal wealth in spite of its constructive simplicity.

 

 

The Ordered Chaos is a conceptual tool from The Conceptual Nebula, an analytical-emotional process that makes it possible to create conceptual tools for real solutions based on analyzing the three core elements found in every project: culture, industry and society, and creating emotional connections that truly link these three cores, thus achieving a deep penetration in the target audience, from the philosophy of the company and under a certain cultural prism.

Using an analytical process for each project, followed by an emotional process, provides each project with a different conceptual tool for a real solution. In other words, it results in a different methodology for every project.

Read more about The Conceptual Nebula

 

The Elevator Sketch
Thinkers360
February 28, 2023

The Elevator Sketch is a concept similar to The Elevator Pitch, but to express an idea graphically. It is the minimum expression of a drawing to express an idea quickly.

I like to use elevator sketches to design because, when I am designing, I want to think about the concept and not the drawing. I want agility to think.

I have called this concept “The Elevator Sketch”. I advise my students to use this type of sketch to think, to design.

 

Do you draw or think?

I love to draw.

I love to think.

I design.

 

Drawing Thinking

Thinking Drawing

Design Thinking

Design

 

[ In Spain we say "what is good, if brief, twice as good" ]

Conceptual Automotive Design from The Conceptual Nebula
Thinkers360
January 07, 2023

I totally believe that a more conceptual approach from a “creative process for product design” can generate very interesting results in automotive design.

 

When I was a child (me in the picture) I liked cars like all the other children. However, I have always thought that cars had a “car aesthetic” that was different from the rest of the things. Later, I trained in product design and automotive design and found that the approach in automotive design was very different.

 

I’ve collaborated with car companies as a freelance designer, achieved car design awards, taught automotive design, and given lectures about it, working according to my knowledge of automotive design and through the automotive design methodology.

 

I engaged in a joint development project with SUBARU. SUBARU opened an opportunity for an external designer for the 1st time in its 100-year history.

 

I totally believe that a more conceptual approach from a creative process for product design can generate very interesting results in automotive design.

 

Now, we also live a paradigm shift in the automotive industry, with the entry of the electric car, the autonomous car, and the personal electric vehicle, which make the collaboration of freelance product designers in the automotive industry especially interesting.

 

For that reason, my current obsession is the design of an electric car from a more conceptual approach, from The Conceptual Nebula (my creative process).

 

Some important keys:

– low cost & high emotion (really cool)

– non-aspirational & without complexes

– conceptual vehicle & non-styling design

– new social icon & a real solution for true needs

 

The Conceptual Nebula is an analytical-emotional process that makes it possible to create conceptual tools based on analyzing the three core elements found in every project: culture, industry and society.

 

Read more about The Conceptual Nebula

 

[ * In addition, I am looking for a company to develop an innovative proposal of personal electric vehicle ]

 

[ This article is one of The Year’s Most Popular Articles from Thinkers360 Thought Leaders ]

 

soMe questions for YOU
Thinkers360
January 04, 2023

[ Inspirational project ]

Based on the importance of the singularity of the Emotional Thinking

critical and superior difference between humans and machines

 

We are starting a new paradigm, Artificial Intelligence, and Emotional Thinking is the difference.

Would you like to answer one of these questions?

Emotional answers are the difference.

Your answers are the difference.

YOU are the difference.

 

You can share your answers on:

Instagram   Twitter

Facebook   Pinterest   LinkedIn

 

Emotional Thinking, or the ability to think about complex issues driven by emotional connections, is and will be the critical and superior difference between humans and artificial intelligence.

 

Educational systems and most labor processes are currently based on analytical processes. Although the skills based on analytical processes have been efficient up to now, we cannot ignore that with the advent of artificial intelligence they become insufficient and dispensable since that latter will be who executes them more effectively.

But fortunately, artificial intelligence is not, and wont be, capable of creating emotional connections by addressing conceptual complexity. It is not capable of being disruptive to the extent that humans have been, because it works on the complicated and not on the complex.

 

Emotional Thinking is the way to be competitive in an environment in which all analytical processes will be resolved by artificial intelligence.

 

We have to train Emotional Thinking, Human Thinking.

 

Would you like to answer our questions?

They are very basic mathematical operations, and paradoxically, although it is the machines own language, artificial intelligence cannot understand the complexity, depth and transcendence of these questions, and consequently their answers will always be empty and encapsulated.

However, each person will have a different and singular answer that will arise from Emotional Thinking, and that will be loaded with their experiences, their own ideas and personal interpretations.

 

This is

the singularity of Emotional Thinking

the singularity of Human Thinking

YOUR singularity

 

 

dream and work

 

Would you like to answer one of these questions?

e.g. :

your work + your dream = inspirational

your work x your dream = thrive

your work – your dream = alienation

your dream – your work = fantasy

your work / your dream = energy

your dream / your work = pogress steps

 

 

7.6 billion

 

7.6 billion = world population

Would you like to answer one of these questions?

e.g. :

YOU + 7.6 billion = capability of humanity

YOU x 7.6 billion = power of an idea

YOU – 7.6 billion = meditation

7.6 billion – YOU = singularity

YOU / 7.6 billion = empathy

7.6 billion / YOU = energy

 

 

AI

 

Would you like to answer one of these questions?

e.g. :

YOU + AI = augmented intelligence

YOU x AI = new powers

YOU – AI = you  [emotional thinking]

AI – YOU = a possible possibility

YOU : AI = delegate

AI : YOU = alienation

 

AI Assisted Design Thinking [Keys of my personal vision through The Conceptual Nebula]
Thinkers360
December 13, 2022

What if we direct artificial intelligence and Big Data to interact with Small Data and Design Thinking, creating tools to develop projects, strategies and business models?

What if we use the intersection of several custom dynamic networks?

The Conceptual Nebula uses three networks to generate emotional connections.

I can imagine it:

A platform (with an app) using Ai, Big Data, Small Data, Social Media and Cloud to work on Design Thinking through The Conceptual Nebula, my creative process, valid for developing projects and business models.

The Conceptual Nebula would make AI management much easier, because it is designed to address very complex issues like strategy and innovation using the intersections of just three custom dynamic networks.

[ looking for an investor or company to develop it ]

 

AI + Design Thinking

Cloud + Social + APP

Big Data + Small Data

Analytics + Emotional

Technology + Creativity

Society + Culture + Industry

DNA + Community + Business Model

The Conceptual Nebula

Strategy + Innovation

Disruption

Emotional Thinking is the key.

Emotional Thinking is the difference.

I believe in augmented intelligence through AI using emotional skills. Assisted is augmented but to serve humans.

Artificial Intelligence is not, and wont be, capable of creating emotional connections by addressing conceptual complexity.

It is not capable of being disruptive to the extent that humans have been, because it works on the complicated and not on the complex.

Emotional Thinking is and will be the critical and superior difference between humans and artificial inteligence.

 

The Conceptual Nebula is an emotional way

The Conceptual Nebula is an analytical-emotional process based on the analysis of the three core elements found in every project, culture, industry and society, and on the creation of emotional connections that truly link these three cores, thus achieving a deep penetration in the target audience, from the philosophy of the company and under a certain cultural prism.

Each individual core consists of an infinite number of interconnected concepts that are full of nuances and often overlap. They make up a conceptual nebula of infinite connections that links the three cores within a closed circuit.

It is a very useful tool for designing products as well as business models. Likewise, it is a tool that can be applied to creating new companies as well as implementing changes in those that are already well established. And it is also a very interesting tool to work on personal branding.

The Conceptual Nebula is a creative process, a generator of business models and personal branding and a Strategy and Innovation Management tool to create community from the company/person’s DNA creating emotional connections.

 

 

Read more

The Conceptual Nebula
Thinkers360
December 12, 2022

analytical-emotional process

 

The Conceptual Nebula is the name I have given to the creative process that I have implemented in both design and industry-related areas. The Conceptual Nebula is an analytical-emotional process based on the analysis of the three core elements found in every project, culture, industry and society, and on the creation of emotional connections that truly link these three cores, thus achieving a deep penetration in the target audience, from the philosophy of the company and under a certain cultural prism.

As an industrial designer, I work on technical and conceptual projects in a variety of fields. Regardless of the nature of the project or the field I’m working in, I always try to follow a commercial approach. And when I say commercial, I’m not exclusively referring to sales, but to the capacity of connecting with society.

 

The triple bottom line

Furthermore, if we consider the triple bottom line of a project or industry as the capacity to generate not only financial, but also social and environmental gains then a commercial approach – seen here as a way of connecting with society – contributes significantly to the triple bottom line of any kind of project or company. After all, the more commercial success a project has, the greater its social impact and, consequently, the greater the possibility of expanding its objectives in terms of social issues and sustainability. This is why I believe that the commercial nature of a project is not only essential to fulfilling an economic function, but also in establishing the necessary foundation to explore social and sustainability-related aims more thoroughly and effectively.

By reflecting on the commercial approach and how it connects with society, combined with all my years as a designer, I eventually came to analyze my creative process and developed a theory that I have called The Conceptual Nebula.

 

For designing products as well as business models

The approach is equally valid for tackling an industrial design project as it is for developing a corporate one. In other words, it is a very useful tool for designing products as well as business models. Likewise, it is a tool that can be applied to creating new companies as well as implementing changes in those that are already well established. And it is also a very interesting tool to work on personal branding.

 

The Conceptual Nebula is a creative process, a generator of business models and personal branding and a Strategy and Innovation Management tool to create community from the company/person’s DNA creating emotional connections.

 

The most relevant innovation is the one that goes beyond generating competitive advantages, it is the one that permeates society, its target audience, and that generates community by creating emotional connections with it.

The company’s DNA is a rough diamond with all the potential of the company.

The Conceptual Nebula exhaustively works on all the concepts related to the DNA of the company, its founder and the creative that directs its image, because any company that generates community is largely a consequence of these personalities, even of their most extreme emotional capillarities.

 

The analytical process

The Conceptual Nebula is an analytical-emotional process based on the analysisof the three core elements found in every project: culture, industry and society.

Each individual core consists of an infinite number of interconnected concepts that are full of nuances and often overlap. They make up a conceptual nebula of infinite connections that links the three cores within a closed circuit, as shown in the image below.

Even though the image is a diagram, I like to imagine the nebula as something three-dimensional and intangible in which all of these concepts move about and interact constantly. Furthermore, I always like to consider a fourth dimension, because I think it is very interesting to observe how these concepts evolve over time. Regardless of the project, whether it is specific or corporate in scope, how they perform over time is intrinsically linked to their conceptual basis and relationship to society.  

 

The three core elements

The culture core consists of a cumulative tangle of concepts relating to the cultural interests of not only the designer, but also the industry and society as a whole. Therefore, the personality of the designer, as well as the philosophy of the company or the various cultural trends that are, have or will be circulating in society, are integrated into this core.

The industry core comprises all of the concepts relating to the capacities, possibilities, limitations and aspirations of both the project and the company. This part covers the entire industrial potential of a company without ever losing sight of its limitations and evaluating how to handle these limitations in relation to the project and how they may evolve over time.

Finally, the society core comprises the constantly changing and dynamic atmosphere of concepts relating to the interests, dissatisfactions, aspirations and desires of society. Here I prefer to talk about society rather than the market, because it is closer to the concept of humanity. It is not as intimately linked to rational ideas, but closer to real social movements, which tend to be more impulsive, emotional, almost sexual at times, and, as a result, more irrational.

In order to complete this analytical work effectively, it is important to approach each core both in terms of its direct relationship to the project and in a completely independent manner, allowing for a broader and more thought-provoking perspective.

 

The emotional process

Once the nebula for a project has been created in an analytical fashion, the true creative process consists of emotionally drawing connections between these concepts. In other words, if our analytical work is solid and we have created our nebula – which is not expressed as a presentation of ideas, market data, trends or anything the like, but is truly a nebula that follows us everywhere – small electrical charges will start to go off emotionally. Eventually they establish connections between concepts to build a path, occasionally even a highway, for us to follow. The path, which is the result of this process and varies from project to project, is what I call conceptual tool.

 

A conceptual tool for a real solution

In short, using an analytical process to create a nebula for each project, followed by an emotional immersion that is in fact guided by the most relevant connections, provides each project with a different conceptual tool for a real solution. In other words, it results in a different methodology for every project, creating emotional connections that truly link culture, industry and society, thus achieving a deep penetration in the target audience, from the philosophy of the company and under a certain cultural prism. That is, creating community from the company’s DNA through emotional connections.

.

 

[ The Conceptual Nebula is one of The Year’s Most Popular Articles from Thinkers360 Thought Leaders ]