IMPACT: Why You Need Both Personal Branding and Thought Leadership
Jane Anderson
May 06, 2021
My good friend and my co-founder at The Business Ignite Project, Nick Barnsdall is the author of Better Business Better Life and the co-founder of the Navig8biz Community. He runs webinars and online courses for small business and hosts the Better Business Podcast. But 10 years ago he was a CEO with a strong aversion to personal branding.
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Tags: Social, Leadership, Marketing
The Benefits of a High Performance Task and Project Management System
Jane Anderson
April 28, 2021
I have a client who is an expert whose practice is really gaining traction. She’s busy and growing and those are all great things. But she’s also waking up in the night remembering things she hasn’t done, and panicking about what she isn’t remembering. Her task and project management system consists of a notebook, calendars, […]
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Tags: Social, Management, Marketing
8 Personal Branding Trends of 2021
Jane Anderson
April 21, 2021
2021 has been the year to shake of the 2020 doldrums and put a laser sharp focus on your personal branding. Deloitte’s Global Marketing Trends 2021 report tells us that trust and brand loyalty are becoming more intertwined, as customers reward companies that meet their needs authentically and holistically. And understanding and meeting those needs […]
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Tags: Social, Marketing, Sales
8 Traits for Strong Leadership Presence
Jane Anderson
April 14, 2021
Leadership presence. It’s a phrase that’s often bandied about but is rarely understood. Leadership presence is difficult to define because though we know it when we see it, we’re not sure exactly what it is. And when we don’t know what it is, it’s extraordinarily hard to know how to get it. However, we do...
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Tags: Social, Leadership, Marketing
The Power of Something To Look Forward To
Jane Anderson
April 09, 2021
Having something to look forward to is powerful. It raises your emotional set point and gives you more joy both in your life, career and in your business. As you might know, we have an English Bulldog boy named Winston. Winston recently had his first birthday and so we put together a birthday party for...
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Tags: Social, Leadership, Marketing
Consistent Authenticity
Jane Anderson
March 24, 2021
I’ve recently written about courageous authenticity and its beautiful combination of vulnerability, humility, honesty and purpose. It’s the mindset that is beyond ego, is outward looking and is about transforming your goals into purpose. When you have courageous authenticity you’ll find that you get out of your comfort zone, stop caring what people think and start living […]
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Tags: Social, Leadership, Marketing
The Best CRM To Use As A Solopreneur
Jane Anderson
March 17, 2021
One of the questions that I get asked the most in my communities is what CRM to use. This is an excellent question because your customer relationship management system is the heart of your practice – it’s what helps you make sense of your interactions with your clients, and ensures you’re giving them the best service possible.
The problem with this question is that it looks at the CRM in isolation. But your CRM is only a part of what you actually need as a thought leader or expert.
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Tags: Social, CRM, Marketing
How to Grow Your Practice or Business Without Social Media
Jane Anderson
March 13, 2021
I recently met a beautiful lady through the Business Ignite Project, an initiative created to help small business owners in Queensland thrive post COVID-19 by providing access to over $4,000 worth of training. It’s a great program, and as part of it, we give training in digital marketing and content creation, which, of course, touches on social media.
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Tags: Social, Marketing
Courageous Authenticity and Great Aunt Lillian May Armfield
Jane Anderson
February 26, 2021
My Great Aunt Lillian May Armfield is a heroine of mine. She was Australia’s first plain-clothed policewoman hired onto the Sydney police force in 1918 and spent over 30 years working in the N.S.W Police force. Of course, it wasn’t easy.
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Tags: Social, Marketing
How to Commercialise the Clubhouse App
Jane Anderson
February 18, 2021
If you’re a business owner or an expert, you’ve probably heard about the Clubhouse app. The Clubhouse
app is an invite-only, audio-based iPhone app, that’s essentially a social network where instead of posting, or tweeting, you’re chatting. So, people go on, they enter rooms and then they chat with people
about that room’s topic.
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Tags: Social, Marketing
The Top 7 Inhibitors of Intentional Influence
Jane Anderson
January 29, 2021
I’ve written previously about how to lead with intentional influence in 2021. But what is intention, or intentional influence? In practice, for leaders, this means seeing the big picture. It means understanding the connections between disparate parts of your team or your community or even the issues that relate to those disparate parts. And most importantly, it’s about being able to persuade expanding groups of people to see those connections and follow where you are leading.
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Tags: Social, Leadership, Marketing
How Will You Activate Your Word Wheel in 2021?
Jane Anderson
January 23, 2021
Each year many of us pick an annual word for the year as opposed to choosing a New Year’s resolution, which makes sense as the research shows that around 80% of new years resolutions fail to be achieved. An annual word informs decision making and defines our approach for those 365 days. Many in our […]
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Tags: Social, Marketing
Top 7 Content Trends in 2021
Jane Anderson
January 15, 2021
In business, we have to adapt to changing environments, economies and audiences all the time. And in 2020 those changes have been much bigger than normal. In fact, we’ve experienced a ‘business earthquake’.
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Tags: Social, Marketing
Leading with Intentional Influence in 2021
Jane Anderson
January 01, 2021
Every year about this time some choose a word for the year. Not New Year’s resolutions, but instead, choosing a single word that becomes the focus for the new year. This word becomes the lens through which we see everything through. Every decision we make, we endeavour to ensure that it aligns with this word. And it’s how I set about creating ‘intentional influence’.
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Tags: Social, Leadership, Marketing
Forbes Article: How to Create Pillar Content for Personal Brand Positioning
Jane Anderson
December 18, 2020
2020 is drawing to a close, and I’ve been thinking about the highs and lows of this year. Like, everyone, this year had more lows than typical, but it’s also had some incredible moments.
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Tags: Leadership, Marketing
Give The Gift of Personal Branding This Christmas
Jane Anderson
December 10, 2020
Find the perfect gift for everyone on your list!
Order before the 14th of December to receive before Christmas
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Tags: Social, Leadership, Marketing
Why You Should Publish Content on LinkedIn
Jane Anderson
December 06, 2020
In Content Club, someone recently asked me if she should publish content on LinkedIn. She believed, as many do, that her content would serve her better on her own blog, or other social media platforms.
This is a great question. Many people do spread themselves a bit too thin on social media platforms, posting everywhere, all the time. Adding LinkedIn can feel like the nail in the coffin and just another thing to do. And because it’s a professional networking site, LinkedIn can also be quite an intimidating place to begin to publish and post. Many people feel more comfortable staying on Facebook or Instagram, for example.
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Tags: Social, Leadership, Marketing
Viral Content: You never know where a piece of content will go
Jane Anderson
November 19, 2020
On the 26th of January 2019, my now-fiancé Mark decided he would propose. He told me that we were going to spend the day at Whitehaven Beach, in the Whitsundays. The only way to get over to the beach was by boat.
On the way over on the boat, we met a lovely American couple. We started chatting away and giving advice on what to see while in Queensland. As the day went on we became fast friends, so of course, we connected on Facebook and Mark and I told them that if they needed anything while they were here to get in touch.
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Tags: Social
How to Organize Content
Jane Anderson
November 05, 2020
Leveraging your content is vital to your success. But you can’t leverage it if you haven’t organised it. Here’s how to organize content. When I ask people at conferences how many times they repurpose one piece of content they generally answer ‘two to three times’. But content can be repurposed almost 100 times (including via ...
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How to Repurpose Content
Jane Anderson
November 04, 2020
Many moons ago I went to high school with a fabulous artist Daniel Clemment who finds materials and creates the most incredible sculptures out of them. I’ve always been in awe of his resourcefulness and there are others who are doing the same thing on an even grander scale.
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Tags: Sustainability, Leadership, Marketing
Why Content Marketing Works
Jane Anderson
November 04, 2020
When you’re in business or building your own personal brand you need to get noticed. You need to get clients and customers, awareness, and leads. Like the model above shows, there are ways this can happen.
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Tags: Leadership, Marketing, Business Strategy
How to Measure Content Marketing Performance
Jane Anderson
November 04, 2020
When you’re posting content it’s easy to get caught in the vanity metrics around likes, comments and shares. And when you start looking at these to measure your content marketing performance it’s equally easy to wear yourself out trying to create more and more content, as you continue to chase more likes, comments, and shares.
Neil Patel, an expert on content marketing, has written extensively on measuring content marketing performance… but when he mentions likes, comments and shares, it’s only as a small metric among a much larger analytic strategy. And that’s because while social metrics are valuable, they’re certainly not the be all end all.
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Tags: Marketing, Entrepreneurship, Business Strategy
17 Ways to Create Consistent Content
linkedin
October 29, 2020
One of the biggest challenges that content creators tell me is how to to be consistent. Even though they may have nailed down the process of creating content, they struggle with doing it consistently.
Creating content consistently is vital for the success of your business or practice. It’s just like going to the gym. You can’t build up a muscle by lifting one weight. And you can’t build up your practice by writing one newsletter. It just won’t work.
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Tags: Leadership, Marketing, Business Strategy
When to Post Content Across Social Media
LinkedIn
October 18, 2020
Across the board, the creations are terrible. They inevitably look nothing like the original concept, and usually taste absolutely awful as well. But at the end of the day, each contestant puts something down on a plate for the judges. And one of them walks away with $10,000, see the example below.
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Tags: Social, Management
When to Post Content in 2020
Import from wordpress feed
October 16, 2020
Facebook, Instagram, Pinterest, LInkedIn, Twitter – each performs best at different times. Know when to post content in 2020. When you’re creating content for social media one of the main challenges is reaching your target audience on each platform. It’s difficult to rise above the noise,
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Tags: Social, Leadership, Marketing
How to Generate Leads with Content Marketing
Jane Anderson
October 16, 2020
One of the most common questions I get is how to turn content into cash. Well, in order to turn content into cash, you need to make sure that your content is generating leads. So, the question really is how to generate leads with content marketing.
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Tags: Social, Marketing
How to have good mental health while building your personal brand
Jane Anderson
October 16, 2020
October is Mental Health Month. And mental illness affects every one of us. In fact, statistics show that one in five Australians experience a mental illness in any year. If this isn’t you, it will be someone you know and love.
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Tags: Social, Health and Wellness, Mental Health
Antisocial: Ditch Digital Connection and Get Real
Jane Anderson
September 21, 2020
I was recently working with a client who was having trouble implementing some of the things that we were doing in our coaching program. When I asked her what was happening, she said, ‘I just feel like there’s so much to do. I’m feeling overwhelmed.”
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Tags: Social, Management, Marketing
Antisocial: Ditch Digital Connection and Get Real
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September 20, 2020
Digital connection seems like a great way to build your community. But digital connection alone can lead to disconnection. Here’s why it’s better to be antisocial. I was recently working with a client who was having trouble implementing some of the things that we were doing in our coaching progr
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Tags: Social, Leadership, Marketing
How to Maintain Your Personal Brand Authenticity
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September 10, 2020
Being authentic is an essential part of every practice. Here’s how to maintain your personal brand authenticity. I recently spent a week’s holiday on North Stradbroke Island. I grew up in Lismore in Northern NSW so I’m not overly familiar with ‘Straddie’ as it’s known here in Brisban
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How to Maintain Your Brand Authenticity
Jane Anderson
September 10, 2020
Being authentic is an essential part of every practice. Here’s how to maintain your personal brand authenticity.
I recently spent a week’s holiday on North Stradbroke Island. I grew up in Lismore in Northern NSW so I’m not overly familiar with ‘Straddie’ as it’s known here in Brisbane. But after spending time exploring, there were a few things that I noticed about Straddie that make it absolutely unique. The first is how pristine and undeveloped it remains.
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Tags: Social, Marketing
VA Outsourcing: How to Recruit a VA
Jane Anderson
August 20, 2020
Recently, I received a response to a newsletter I wrote about how to build your virtual team. One of my clients, Peter, had written me an email asking, ‘Where should I go to get trusted VA, or virtual assistant, support? Do you have an AI company you recommend?’
This is one of the most common questions that I’m asked – ‘how to recruit a VA?’ And while I’m always happy to share my contacts with my tribe, in this case the answer isn’t as straight forward as sending through a virtual business card. First, we have to look at the bigger picture.
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Tags: Social, Management, Marketing
The Power of the Prolific Expert (What is Prolific and How to Get There)
Jane Anderson
August 13, 2020
Tori Amos is a singer-songwriter, composer and accomplished pianist from the US. She began composing music on the piano by the time she was three years old. At the age of five she was admitted to the Peabody Institute at Johns Hopkins University with a full scholarship, the youngest person ever to be invited to attend. Interestingly, she was expelled at the age of 11 for ‘musical insubordination’, which may be a foreshadow to some of her musical choices later in her career.
Tori’s incredibly talented and incredibly well-regarded in the music industry, having received five MTV VMA nominations and eight Grammy Award nominations along with numerous other award throughout her long music career. Part of the reason she’s earned so many awards is because she’s released an astounding 15 albums since the age of 17, making her one of the most prolific artists around.
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Tags: Social, Marketing
How do I talk about myself in my content? Here’s what holds you back and how to get over it.
Jane Anderson
August 07, 2020
A woman I know, Karen, was recently reviewing her practice. She was looking at everything she needed to take herself to the next level – things like systems, support and marketing. But as she looked at her list, she realised the thing that was really missing from her practice was herself. She was missing from her practice.
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Tags: Social, Marketing
The 4 Key Brand Stories Every Expert Needs to Tell
Jane Anderson
July 31, 2020
Recently Peter, who’s very savvy and switched on and extremely experienced in solving small business problems, asked me to review his content strategy. So, I looked at over 40 pieces of content in his business and the thing that struck me the most was that it was all very left-brained. It was logical, practical and super smart. But it was also incredibly boring.
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Tags: Social, Marketing
How to Get Ideas for Content When You’ve Lost Your Mojo
Jane Anderson
July 14, 2020
This week I was working with a. group of experts when I started to notice a common theme. Normally, this group of people would be energised and ready to take on the world, and after working together, I’d come away feeling that as well. But this time, the common feeling being expressed was one of lethargy. Almost without exception each person in the group said they felt flat and uninspired.
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Tags: Social, Leadership, Marketing
The Power of Commitment to Your Content Creation
Jane Anderson
July 07, 2020
Samantha Leith is an expert with a focus on charisma, confidence and leveraging the power of ‘you’ for your success. But she doesn’t just talk the talk – she shows with action. And she is absolutely committed. In fact, she recently finished 365 days of Facebook Lives. An entire year – with only one day missed (and even that day her daughter filled in for her).
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Tags: Social, Leadership, Marketing
How Experts Can Succeed at Building a Virtual Team
Jane Anderson
July 02, 2020
When I first started my business, I really struggled to get the support that I needed. When I would speak with other people, they would often say, ‘Just get a VA’, or ‘Just go to the Philippines’, or ‘Just get an ex-EA’. Unfortunately, it’s ‘just’ not that easy.
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Tags: Social, Marketing, Business Strategy
The Power of Calm Communications
Jane Anderson
June 16, 2020
The power of calm communications lies in its ability to create peace out of disruption so tribes are able to thrive.
COVID-19 has been a time of massive disruption for teams and leaders. But as we’re coming out the other side, rather than finding a return to business as usual, leaders are finding that their teams are going through a second wave of disruption.
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Tags: Social, Leadership, Marketing, COVID19
Selling the Invisible
Jane Anderson
June 04, 2020
I recently worked with a mindset expert, Katherine, who was struggling to convert leads into clients. She shared that she was spending hours completing proposals for programs for her potential clients. To create a proposal, she had to first attend a meeting, then conceptualise and prepare the proposal before finally delivering it to her leads. But at this point she would either not hear back, or hear that the program was to expensive. She couldn’t figure out what was going wrong.
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Tags: Social, Marketing
Leading a Remote Team
Jane Anderson
May 23, 2020
Millions of people across the globe are now working virtually. This makes for an interesting and sometimes challenging situation for leaders who are trying to understand how leading a remote team can work well from behind a computer screen.
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Tags: Social, Leadership, Marketing
What Business Are You Really In?
Jane Anderson
May 14, 2020
As many of you know, my partner Mark and I will be married next year. In preparation for the wedding, we met with the wedding planner at our venue a few months ago. She was new to the role, having come from another venue, but had helped plan hundreds of weddings in the past. When the venue called to say we would have a change from our original planner, we were confident that all would be well.
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Tags: Social, Leadership, Marketing, Entrepreneurship
5 Content Marketing Research Steps
Jane Anderson
May 08, 2020
Emma, a member of one of my online forums reached out to me recently. She’s a leadership expert who focuses on wellbeing and was stuck trying to find out some information to support one of her core premises. In fact, she was struggling to find the words for her research – she simply didn’t know what to look for. She had spent hours going around in circles.
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Tags: Social, Marketing
Connection Content versus Solution Content (The Best Way to Connect with Your Audience)
Jane Anderson
May 06, 2020
Recently I was working with a client who is a very experienced, high-performance expert for leaders. He is an incredible thinker with a lot of value to offer his own clients, yet he was struggling to get engagement on his social media platforms. His content wasn’t getting likes, comments or shares, and so his ability to influence and connect with his clients was suffering.
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Tags: Social, Leadership, Marketing
Content Creation by Leaders: “There’s a piece of leadership in that.”
Jane Anderson
April 30, 2020
I was speaking to a client, Natalie last week who was struggling to convert leads into clients at her sales meetings. Natalie is an incredible thought leader and excellent at content creation. In fact, she’s written five books on leadership. So, she couldn’t figure out where she was going wrong with her sales meetings.
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Tags: Social, Leadership, Marketing
How to Get a Clear Vision for Your Future
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April 23, 2020
A crisis can be like a refining fire – it can force you to examine what you really want for your life, for your business and for your future. Here’s how to get a clear vision for your future. A perfect storm In 2008 I suffered through a perfect storm. The GFC had just hit, […]
The
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Tags: Social, Leadership
The Space to Lead – Holding space in business is the leadership skill for the new world
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April 17, 2020
Holding space in business is carving out time for your team to think, focus and create even when working from home. And it’s vital in our new world. On Friday I was speaking with an executive team of around 40 people. I was due to deliver a workshop for them a few weeks ago and […]
The p
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The 7 Gs of Self-Management: Tips for Working From Home
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April 06, 2020
Working from home gives us some unique challenges. Here are some tips for working from home that will help you self-manage your health and mindset. With millions of people now working from home it’s a massive adjustment for the bulk of the Australian, and even global, workforce. Entire multination
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Tags: Social, Leadership, Marketing
Stamina Through Disaster: Enduring well will keep moving business forward
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March 26, 2020
When disaster strikes it’s easy to lose energy in life and business. But if you can maintain stamina, you can continue moving business forward, despite setbacks and difficulties. My mum worked in aged care for 15 years, so growing up, we weren’t allowed to have Milo, but we were allowed
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Tags: Social, Leadership, Marketing
Worried About a Coronavirus Quarantine? Here are 14 things to do to shift from panic to productive.
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March 16, 2020
For solopreneurs and experts, COVID-19 clearing out your speaking and workshops doesn’t have to be a bad thing. Here’s how to make the best of a coronavirus quarantine. At the time of writing this, I’m back in Brisbane after being in Adelaide for the last few days. I’ve spent Friday meeting
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Tags: Leadership, Marketing, COVID19
Crisis Proof Your Practice
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March 11, 2020
With the bushfires, the drought and now the impact of the Coronavirus, it is essential to find ways to crisis proof your practice or business. In fact, one in four businesses that are forced to shut down due to a disaster never reopens. Assess Your Vulnerabilities I grew up in Lismore, New South Wa
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Tags: Social, Leadership, Marketing, COVID19
How to Leverage One Piece of Content 99 Ways
Janeandersonspeaks.com
February 27, 2020
Content leverage helps you get your highest return on investment. Here’s how to leverage one piece of content to get the most bang for your buck. My grandfather was a pastry chef. He passed away when I was 16, but one of my most abiding and treasured childhood memories is going with him to the ...
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Tags: Social, Leadership, Marketing
How to Put Yourself Out There in Your Content
Janeandersonspeaks.com
February 20, 2020
How to put yourself out there in your content, and why you should! 2012 was a disaster. I started my business in 2009 but in 2011 we had the Brisbane floods and business went quiet. Then in 2012, 17,000 jobs and all training was cut from the public service for almost two years. 80% of ...
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Tags: Social, Leadership, Marketing
Embrace Your Uniqueness
Janeandersonspeaks.com
February 11, 2020
No one loves perfection. Your tribe wants to see you embrace your uniqueness.
If you’ve ever seen an Angostura Bitters bottle with its oversized white label, you’ll know it’s pretty distinctive. But many people don’t know the story behind the bottle’s appearance. And it’s a story worth telling, one that highlights the importance of embracing your uniqueness.
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Tags: Leadership, Marketing
Your Content Curation Strategy is Invaluable to Your Content Marketing
Janeandersonspeaks.com
February 05, 2020
Subscription based business models are all the rage – and they’re a great content curation strategy.
I have an amazing friend, Kali Gray. She’s a ‘non-diet’ dietician. She helps her clients feel good and have more energy through better nutrition, self-care and wellbeing. As you can imagine, eating healthily is a big part of Kali’s ...
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Tags: Leadership, Marketing, Business Strategy
Creating Educational Content is Vital – Here’s Why
Janeandersonspeaks.com
January 30, 2020
Educational content creation allows you to add value without overselling Sarah came to me because she had a problem. She had a successful business that was past its infancy and ready for a strong growth phase. She had a small, but dedicated team behind her. And she had a lot of ideas for creating content ...
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Tags: Social, Leadership, Marketing
What Type of Content Creator are You? How to Become Prolific in Your Content Creation
Jane Anderson
December 12, 2019
I recently worked with Megan, who came to work with me on her content strategy and creation for her business. She said, “I’m really struggling. I want to create content like videos, blogs and podcasts, but I just feel like I’ve lost my creative mojo. I feel like I don’t have any ideas anymore. I’ve exhausted everything I can think of.”
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Tags: Social, Marketing
Ep 55 - Marketing Expert and Co-founder of Basic Bananas Franziska Iseli
Jane Anderson
November 08, 2020
In this episode of Courage in a Crisis, my special guest is Franziska Iseli. Franziska is a marketing expert and co-founder of Basic Bananas, founder of Business Hood, Ocean Lovers and Moments of Humanity. 2013 winner of Young Entrepreneur Year Award, a board member at the Entrepreneurs Organization and on the judging panel for Singularity University Australia.
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Tags: Leadership, Marketing
Ep 54 - The CEO Whisperer, Communications Expert Maz Farelly
Jane Anderson
September 21, 2020
Our special guest on this episode is the amazing Maz Farrelly. Maz is a superstar. She is an international speaker, author, and trainer who’s spent the last twenty years making TV & Movies and winning awards in London, LA, and Australia. She's worked on huge shows, everything from The X Factor to The Celebrity Apprentice, Dancing With The Stars to Big Brother, and helped created Q&A for the ABC.
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Tags: Management, Leadership, Marketing
Ep 53 - Connection Expert Janine Garner
Apple Podcasts
September 07, 2020
In this episode of Courage in a Crisis, my special guest is Janine Garner. Janine is a connection expert and highly sought-after keynote speaker, speaker, educator, and author.
As a connection expert at the organisational level (collaboration), interpersonal level (networking) and intrapersonal level (energy and intent), her whole world revolves around helping others reclaim and reignite their influence
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Tags: Leadership, Marketing, Future of Work
Ep 52 - Behavioural Scientist and Founder of Pragmatic Thinking Darren Hill
Apple Podcasts
August 24, 2020
In this episode of Courage in a Crisis, my special guest is Darren Hill. Darren is a behavioural scientist and co-founder of Pragmatic Thinking, Australia's premier Behaviour and Motivation Strategy company.
As an expert in human behaviour and motivation, he shares his expertise around how we can manage our response to this crisis practically and emotionally, to improve our health and wellbeing - and get back to building a successful practice or business.
His advice is invaluable. Make the time to listen to Darren today.
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Tags: Leadership, Health and Wellness
Ep 51 - Health and Wellbeing Expert Joan McEwan
Jane Anderson
July 30, 2020
In this episode of our special Courage in a Crisis series, Jane interviews the amazing Joan McEwan. Joan is a health and wellbeing expert who is passionate about mentoring her clients to reach their potential b connecting on an emotional and physical level. Her focus is to show her clients how they can create a balance between their mental and physical health to create a robust foundation.
Joan share's her insights and expertise on how we can take a holistic approach to caring for ourselves and our mental and physical health during a time of crisis and challenge.
If you are finding managing your personal health and wellbeing a challenge, this interview is essential listening.
Take the time to listen to Joan today.
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Tags: Social, Health and Wellness
Ep 50 - Leader in People & Operations, Andrew Deering
Jane Anderson
July 03, 2020
In this episode of our special "Courage in a Crisis" series, we talk to our very special guest, Andrew Deering. Andrew is a Leader in Operations and People, a Coach, Facilitator and Author.
As leaders, we are often focused outward, on leading our tribes, our people, our businesses. But now more than ever, we need to look inward and be of service to ourselves, so that we can best serve others. Andrew helps leaders create a shift into being a better version of themselves. In this episode, he shares his expertise to help us all reflect on the impact of this crisis on ourselves.
In this interview, we explore three key aspects of Andrew's latest book, "Create the Shift - Book 1: You". We talk about useful and limiting beliefs; the importance of investing your time, not spending it; and the feet we sit at as leaders - who we listen to, and the importance of being mindful of who is influencing you.
This episode will help you focus on yourself, your leadership, and get ready to create your own shift as we emerge into the "new normal". If you want to work on being a better version of yourself, this is a must-listen.
You can find Andrew on LinkedIn or at andrewdeering.com.
As Andrew mentions in the podcast, he has generously shared a tool that can help you focus on the one thing, and reduce overwhelm. Go to https://andrewdeering.com/jane-anderson-podcast/ to access a useful plan for mapping goals across all aspects of your life, complete with a video lesson by Andrew on how to use this tool.
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Tags: Social, Leadership, Marketing
Ep 49 - Resilience Expert Michael Licenblat
Jane Anderson
June 18, 2020
If the Covid-19 crisis has been tough for your practice or business, then this episode is a must-listen.
In this episode, we continue our "Courage in a Crisis" series with our very special guest, Michael Licenblat. Michael is a resilience expert who helps people sell more in tough markets and achieve more in high-pressure environments by bouncing back from pressures and setbacks.
If this year's crisis has been challenging for you, personally or professionally, you'll find Michael's insights invaluable. He generously shares some of the tools and techniques you can learn to increase your resilience, helping you to bounce back, lean in and succeed now and into the future.
You can find out more about Michael on LinkedIn or via his website.
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Tags: Social, Marketing, Risk Management, COVID19
Ep. 48 - High-Performance Expert Joanne Love
Jane Anderson
May 07, 2020
I'm thrilled to share with you today this interview. Joanne Love is one of the most extraordinary experts in her field in particular around high performance. Joanne's background was as a Paralympic coach. Her expertise is in helping people build resilience and achieve a winning mindset to attain their goals.
She's created some really unique IP around the science of goalsetting particularly as a result of her experience working with athletes who are 10-20-30 years post the Olympics and the impact of poor goalsetting creating mental trauma. She's applying her methodology now with children in school and designing safe ways to create goalsetting to create leaders of the future.
Take the time to listen to her today.
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Tags: Social, Culture
Ep.47 - Certified Influencer Coach Trinsa Hine
Jane Anderson
April 29, 2020
Take the time to listen to the interview with Trinsa today. It's a perfect interview if you are thinking about taking the certification and you are looking at setting up your own practice or already have your own practice as a virtual assistant, a marketing consultant, business manager or social media manager and want to grow your business.
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Tags: Social, Leadership, Marketing
Episode 46 - Samantha Pearce, Chief Culture Officer at The MAI Group
Jane Anderson
April 21, 2020
Join me on today's podcast where I interview my very special guest Samantha Pearce, the Chief Culture Officer for the MAI Group. The MAI Group are a group of companies based in Melbourne that are involved in property construction and investment. The MAI Group are a unique company in that they have a fairly young team, and they made a lot of changes fairly early on in response to COVID-19 to set their teams up for remote working, and keeping them engaged...
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Tags: Social, Leadership, Marketing, COVID19
Episode 45 - Marketing Strategist Sally Curtis
Jane Anderson
April 17, 2020
Known as the Connector & Marketing Problem Solver, Sally Curtis has been honing her skills and helping clients in the areas of Sales, Business Growth & Marketing for over 25 years now.
Sally helps her clients to accelerate growth and opportunities without the need for extra expense or additional stress.
Sally is one of our first certified practitioners. I decided to interview her about being an Influencer Certified Coach, how she's built her practice and how the certification has helped her to build her brand.
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Tags: Social, Leadership, Marketing
Episode 44 - Interview with Media Expert Nic Hayes
Jane Anderson
February 24, 2020
Episode 44 - Interview with Media Expert Nic Hayes
Have you ever wondered why some experts are able to get press coverage and others aren't?
Have you ever wondered if being in the media really has that bigger impact on your business growth as an expert?
Have you wondered what it takes to be able to get onto primetime television or identify the best media outlets for you to share your message?
One of the most common questions I get asked is, "Is media really worth it?"
So what I say to people is "yes, absolutely, however it depends on the stage of your practice and how much it's growing and also depends on how clear you are around your message."
This is a very special interview with the Founder of Media Stable Nic Hayes who is a trusted advisor to a large number of experts in Australia and well respected within the speaking community. In this interview, you'll hear me ask him questions about...
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Tags: Social, Leadership, Marketing
Ep. 43 - Leadership Expert Midja Fisher
Jane Anderson
February 20, 2020
In this episode, we talk about building her personal brand as a leadership expert in the legal industry.
We talk about her books, why she uses the name Midja vs her name Melinda, the power of alter egos and the transition from corporate into building a consulting business.
Midja is an experienced mentor, facilitator and speaker, specialising in the areas of leadership development and company culture and values. Her corporate experience includes 20 years in the IT and legal industries, including partnership in a national law firm.
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Tags: Social, Leadership, Marketing, Culture
Ep. 42 - Research Translation Expert Dr. Richard Huysmans
Jane Anderson
September 04, 2019
In this episode we chat with Dr. Richard Huysmans, an expert in research translation and the work he's doing with researchers and academics in universities and research institutes to access opportunities building their personal brand and leveraging LinkedIn to open doors for those opportunities.
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Tags: Social, Leadership, Marketing
Episode 41 - Business Growth Expert Nick Barnsdall
Jane Anderson
August 14, 2019
In this podcast interview, Nick and I talk about his new book "Better Business, Better Life," and the challenges that small business owners have in growing their business. We also discussed the key areas that have the greatest impact on growth and the specific actions business owners can take to become more successful.
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Tags: Marketing, Business Strategy
Episode 40 - Interview with Interpersonal Safety Expert Dr. Amy Silver
Jane Anderson
July 17, 2019
In this podcast interview, Dr. Amy and I talked about trust, building psychological safety as part of business growth within teams to attract clients, and what experts and leaders need to do to increase psychological safety for high performance.
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Tags: Social, Culture
Episode 39 - Interview with Commercial Creativity & Leadership Expert Kieran Flanagan
Jane Anderson
June 19, 2019
In this podcast interview with Kieran, we talk about the importance of creativity for the future of work especially on building your practice under yournamedotcom.
Kieran Flanagan is a Co-Founder and Chief Creative Officer of the Impossible Institute, a strategic think-tank that was created to Make Positive Change & Make Change Positive. An energetic, innovative and fluid thinker, Kieran is also an inspiring leadership speaker. She is a passionate advocate for teaching individuals how to change the way they think and helping organisations change the results they produce for the positive.
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Tags: Leadership, Future of Work
Episode 38 - Interview with Leadership Expert Tarran Deane
Jane Anderson
June 07, 2019
In this podcast episode, Tarran and I discuss why speaking is important for building your expert practice, the benefit of joining something like Professional Speakers Association (PSA) and how to leverage speaking to grow your business.
Tarran Deane is an internationally recognised expert, author and executive coach in the areas of Leadership, Change and Communication.
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Tags: Social, Leadership
Episode 37 - Interview with Systems Thinking Expert Dr. Richard Hodge
Janeandersonspeaks.com
April 05, 2019
In this podcast episode, Dr. Richard and I talk about building your personal brand, and why trust, control and systems thinking is so valuable for building businesses and personal brands.
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Tags: Design Thinking, Social
Catalyst Content: How to Create a World-Class Piece of Thought Leadership in Less Than 10 Minutes and Leverage it 99 Ways
TRUSTED: The Level Above Influence
EXPERT to INFLUENCER: 12 Key Skills to Attract New Clients, Increase Sales and Leverage your Personal Brand to Become an Industry Influencer
Medical Interview Preparation: Sell Yourself in Medical Interviews
CONNECT: How to Leverage Your LinkedIn Profile for Business Growth and Lead Generation in Less Than 7 Minutes Per Day
IMPACT: How to Build Your Personal Brand For the Connection Economy
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