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Mauricio Villarreal

CDMX, Mexico

Marketing Strategist with more than 15 years of experience driving performance breakthroughs for the top 2 beverage companies and the biggest research group in Mexico.

???? Big ideas are a dime a dozen but it's only when they're translated into reality and reach the people they're intended that they actually start to change lives. I commit in a short period program with a entrepreneur, so that I can help them leverage the brand to make the world a place free of restrictions.

? Proven success leading brands as dedicated leader with expertise in marketing, research, digital and trade strategy.

????Managed strategy for 5 leading brands in Mexico, designed the launch of more than 10 product innovations and defined pricing strategy for the full portfolio which lead a profit uplift of +7pp in the first year.

My expertise Includes: Marketing Strategy • Brand Vision Setting • Portfolio & Pricing Strategy • Market Research • Online community building • Go-to-market • Data-driven storytelling • Omnichannel Shopper • Innovation Strategy • Multi-disciplinary team building and leadership.

Core Competencies: Ambition to succeed • Business oriented • Commercial drive • Insightful • Start-up Mindset • Risk taker

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Areas of Expertise

Business Strategy
CRM
Customer Experience
Design Thinking
Innovation
Management
Marketing
Retail
Sales

Industry Experience

Consumer Products
Retail

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Blog

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Mauricio Villarreal