Iain is a growth mentor, experienced innovation consultant and market strategist with a strong background in customer research. He helps innovation teams pinpoint breakthrough and disruptive growth opportunities and to identify winning product strategies.
He is focused on delivering commercial results and helping companies achieve short and long term growth through innovation.
Collaboratively working with agile and lean product teams he helps them to define and validate customer value model using Jobs-To-Be-Done (JTBD). This method helps teams to build a perfect understanding of any market by measuring customer value and understanding how different market segments are underserved or overserved.
This helps teams to:
*Align a disruptive technology to the growth segment in the market
*Remove product and confirmation bias out of team decisions making - the hidden killer of product innovation.
*Enable a common language for teams to describe and measure customer value
* Achieve precision in go-to-market execution by aligning to the customer segments emotional needs and getting compelling messaging right faster
He is a co-author of ‘Entrepreneurship In Emerging Economies’ addressing how jobs-to-be-done and user-centered-design pinpoint market opportunities and identify winning value propositions.
| Iain Acton | Points |
|---|---|
| Academic | 0 |
| Author | 0 |
| Influencer | 20 |
| Speaker | 0 |
| Entrepreneur | 0 |
| Total | 20 |
Points based upon Thinkers360 patent-pending algorithm.
