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Lisa Bankston

Chicago, United States

Marketing strategist and executive advisor specializing in growth optimization and digital marketing.

My career spans Apparel, Food & Gifting, Pharmaceutical, Telecom, Gaming & Manufacturing, Technology, CPG, Retail, Financial Services, Government, Education, Travel & Hospitality, and Bridal using B2C, B2B and D2C strategies.

Marketing Regions: US, EMEA (lived in the UK), APAC, Oceania (lived in Hawaii)

Specialties: Growth Optimization, Media Planning, Online Marketing, Search Engine Marketing, Social Media, Affiliate Marketing, SEO, Mobile Marketing, Emerging Marketing Technologies, Product Management, Brand Management, UX, A/B Testing, Data List Management, Database/E-mail Marketing, Promotions/Incentives/Contests, Loyalty. Client Services, Account Management, Gaming Development, Tax Accounting and Economic Development.

Available For: Advising, Consulting, Influencing, Speaking
Travels From: Chicago, IL

Lisa Bankston Points
Academic 0
Author 0
Influencer 32
Speaker 0
Entrepreneur 0
Total 32

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

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Areas of Expertise

Marketing 30.13
Business Strategy 30.12

Industry Experience


1 Media Interview
When companies want to brag, sometimes it’s all about the bag: Global Strategist Lisa Bankston
December 01, 2022
Today’s guest is Lisa Bankston, an award-winning global strategist who works with companies to market products so that the messaging around them fits into cultural norms. This means she may modify imagery and branding, provide translation services, source vendors and materials, and all other things that help to create the marketing and market expansion plan for products in respective international markets. Lisa discusses how other countries’ tastes may be different than ours - quite literally giving the example of certain cookies being too sweet for Japanese taste buds. She will have you questioning the American palate and the whole way of marketing a company that translates to the English-speaking American audience but does not necessarily land overseas! Lisa also has a math mind and a way of making anything related to finance much more intriguing due to her experience as a banking intern. Do you want to learn some surprising things about international consumers you never knew? Tune in to this special episode.

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Tags: Marketing, Business Strategy



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