Thinkers360

Eric Relyea

Manhattan Beach, United States

Strategic marketer with demonstrated expertise in demand generation, interactive platforms, business analysis and metrics, product/brand management and new product development.

Over 30 years of experience managing brands, people and projects in both established and entrepreneurial environments. Adept at building and performing to budget. Sensitive to exit valuations and positioning enterprise for exit. Experienced in board level interactions and preparing board presentations.

Broad category knowledge with particular emphasis on consumer and healthcare related businesses.

Hands-on leader, with strong bias for action, accountability and alignment, while delivering measurable results through cost effective revenue generation initiatives.

Demonstrated ability to lead teams through the development and commercialization of products of varying technical complexity, including toys, food & beverage, medical devices, and most recently the global launch of a new professional hair smoothing treatment.

Accomplishments include:
· Launching Snap-On Smile marketing program, growing brand from $1 million to $12 million in revenue in less than one year;
· Establishing Zoom! as the dominant leader in professional teeth whitening, providing basis for Philips acquisition of Discus Dental;
· Laying foundation for $100 million senior home care brand; and
· Revitalizing Kahluá business, turning aging franchise into one of the Spirits markets’ hot brands.

Specialties:
Brand and Product Management
Product Development
Interactive Marketing
International Marketing
Strategy
Digital Media
Direct Response
Demand Generation
Channel Programs
Creative Management
Early-Stage Marketing

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Eric Relyea