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Sandip Shrotri

Mumbai, India

A business transformation specialist with over 17 years of experience across all facets of marketing and communication. A specialist in brand-building for the manufacturing and services sector – Spearheaded the overall marketing activities for Aranca Research and two manufacturing giants Bharat Bijlee and Viraj Profiles Limited. Was also a part of the core team to build Brand JSW Steel. A meticulous planner and an aggressive implementer, has an exceptional track record in converting high volume business through marketing.

Specialties :

Rich experience in Developing and Implementing Communication / Brand Strategies, Developing Brand guidelines, Event management, Integrated Marketing, Trade Marketing, Market and Competitive analysis, Market Research and Planning, Branding / Marketing Collaterals (ATL, BTL), Website Design and Development, Public and Press Relations, Online, Digital and Social Media (SEO, SEM, SMM) planning/buying, Analytics, Media Planning, Media Buying, Media Execution, Interaction with Media agencies and Advertising agencies, Controlling Media Spends, Internal Communication, Vendor Tie-ups.

Sandip Shrotri Points
Academic 0
Author 3
Influencer 0
Speaker 0
Entrepreneur 0
Total 3

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Areas of Expertise

Design Thinking
Leadership
Lean Startup
Management 30.10
Marketing 30.10
Startups
Digital Transformation 30.01
Innovation 30.08

Industry Experience

Publications

3 Article/Blogs
Top 5 management issues in Hospitality Industry
linkedin
January 17, 2019
In 2019, the Hospitality sector is among the largest and fastest growing industries around the globe. In this article, the top 5 issues in the Hospitality Industry will be uncovered and how Cognigix will provide solutions to those issues has been documented. The professionals involved in the Hotel Industry have slowly started to realize the importance of customer experience to their overall growth and success. The realization struck and stuck, but, now it is the right time to change gears to cope up with the competition.

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Tags: Digital Transformation, Management, Marketing

Facility Management service providers - Problems and Solutions
linkedin
January 03, 2019
Every organization desires to have a workforce with a foresight which aligns with its vision. Such workforce enables the organization to achieve all of their objectives with ease. In this article, you’ll get familiar with some of the issues in the Facility Management industry coupled with a list of feasible solutions to the existing issues. But, is it easy to recruit a workforce which matches all of your expectations?

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Tags: Innovation, Management, Marketing

Pune city cops trained by Cognigix Mobile App for becoming emotionally intelligent.
linkedin
December 19, 2018
We, at Cognigix, provide our clients with perfect blended learning solutions. Our learning solutions ensure convergence of established and emerging learning channels. An individual needs to be trained in soft-skills which benefits him/her in professional life as well as personal life. Cognigix provides a revolutionary method of app-based learning solution with respect to soft-skills training. The app-based learning solution provides maximum knowledge transfer and better outcome due to the AI based assessments which are done at the end of the learning journey.

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Tags: Innovation, Marketing

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Sandip Shrotri