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José Ángel López Sánchez

Greater Badajoz Metropolitan Area, Spain

Dr. José Ángel López Sánchez is Associate Professor at the University of Extremadura, Spain.

He earned his B.A. (Hons) in Business Administration and M.A. in Marketing from the University of Extremadura and Ph.D. from the University of Oviedo, Spain. He has received grants from Programa José Castillejo (Ministry of Science and Innovation, Spain), Leonardo da Vinci Programme (European Union), Programa de Cooperación Interuniversitaria América Latina-España (Ministry of Foreign Policy and Cooperation, Spain), Pre-Doctoral Research Grant (Junta de Extremadura, Spain), Education Scholarship (University of Extremadura, Spain), and Socrates-Erasmus Programme (European Union)

José Ángel López Sánchez Points
Academic 0
Author 1
Influencer 65
Speaker 0
Entrepreneur 0
Total 66

Points based upon Thinkers360 patent-pending algorithm.

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Innovation 30.04
Marketing 30.08

Industry Experience


1 Article/Blog
Delighted to share with all of you our latest article in Computers & Education (Impact Factor 2018: 5.627; 5-Year Impact Factor 2018: 5.902)
June 19, 2019
The aim of this research is to present a successful flipped classroom proposal in higher education to better understand its influence in terms of knowledge, skills and engagement. The reason why we focus on these three dimensions is because of their core roles in the international learning conceptual frameworks presented above to increase the employability of Generation Z students in the digital society of the 21st century. In doing so, first, we first develop a measurement scale (4D_FLIPPED) to explore the degree of flipped classroom presence in our higher education learning experience. Then, we present a structural equation model to analyze the causal relationships of knowledge, skills, and engagement with students' satisfaction. The empirical results point out that there are four fundamental dimensions that should be present in the flipped classroom to be successful in the 21st century with Generation Z. This study also confirms that the flipped classroom has positive effects on students’ knowledge, skills, and engagement. Our research provides useful recommendations and insights for academia.

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Tags: Innovation, Marketing



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José Ángel López Sánchez