The Ordered Chaos

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Apr30

conceptual tool from The Conceptual Nebula

I have dubbed The Ordered Chaos to a conceptual tool I use to develop some projects with formal richness, constructive simplicity and the serenity of chaos in Nature.

The Ordered Chaos generates sculptural, sensual, serene and singular products with a simple and mathematical production.

The result is a product of great formal wealth in spite of its constructive simplicity.

The Ordered Chaos is a conceptual tool from The Conceptual Nebula, an analytical-emotional process that makes it possible to create conceptual tools for real solutions based on analyzing the three core elements found in every project: culture, industry and society, and creating emotional connections that truly link these three cores, thus achieving a deep penetration in the target audience, from the philosophy of the company and under a certain cultural prism.

Using an analytical process for each project, followed by an emotional process, provides each project with a different conceptual tool for a real solution. In other words, it results in a different methodology for every project.

Read more about The Conceptual Nebula

By Miguel Herranz

Keywords: Culture, Design Thinking, Innovation

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